1. THE IMPORTANCE OF B E I N G PERSUASIVE

5. DECEITFUL
UNREASONABLE
PLAIN WRONG

6. LEARN TO DISCERN WHICH SIDE TO AGREE WITH

7. IMPROVE YOUR OWN OPINIONS

8. EDITORIAL READING AND WRITING

9. An editorial is an article that presents ONE's opinion on an issue.

10. Components of an editorial

11. 1. Introduction, body and conclusion.

12. 2. An objective explanation of the issue.

13. 3. A timely news angle

14. 4. Opinions from the opposing viewpoint

15. 5. The opinions of the writer delivered in a professional manner

16. 6. Alternative solutions to the problem or issue being criticized

17. 7. A solid and concise conclusion

18. Different purposes of editorial

19. 1. Explain or interpret 2. Criticize 3. Persuade 4. praise

20. EXPLAIN
explain the way the newspaper covered a sensitive or controversial subject

21. criticize
constructively criticize actions, decisions or situations while providing solutions to the problem identified

22. criticize
Immediate purpose is to let the audience see the problem not the solution

23. aims to immediately see the solution, not the problem
persuade
aims to immediately see the solution, not the problem

24. readers will be encouraged to take a specific, positive action
persuade
readers will be encouraged to take a specific, positive action

25. editorials commend people and organizations for something done well
pRAISE
editorials commend people and organizations for something done well

26. Writing an editorial

27. 1. Pick a significant topic

28. 2. Collect information and facts

29. 3. State your opinion in a thesis statement

30. 4. Explain the issue objectively

31. 5. Give opposing viewpoints

32. 6. Refute the other side

33. 7. Concede a point of the opposition

34. 8. Give realistic solutions

35. 9. Sum it up in a concluding punch

36. 10. Keep it brief