1. Coherent Communication for INTERREG Programmes
DG Regio Open Days European Territorial Cooperation in a Transnational Perspective : 11C04
Bryony Ulyett – Communication Officer, INTERREG IIIB North West Europe

2. INTERREG IIIB 13 Communication strategies
13 Programme areas, 13 Programme Management Structures, 8 desk officers at the Commission.
1 Name, 1 transnational Objective
13 Communication strategies

3. IIIB personality check
What separates us
Geography (zones/location)
Budget (affects number of staff & workload, scale of projects...)
Methods (management style, MA/JTS relations, evaluation methods...)
What we have in common
Name (INTERREG IIIB)
Structure (JTS + MA + PSC-PMC + commission desk officer)
Objectives (Priorities, themes, transnational cooperation)
Challenges (future programming period, communication, Lisbon & Gothenburg agenda...)

4. Identity Is based upon Who we are What we do What we are working for
↔ Name
↔ Activity
↔ Purpose
INTERREG IIIB / Community Initiative Programme / ERDF / Transnational Cooperation
Stimulating and Promoting transnational territorial cooperation / project development / monitoring
Changing attitudes, feeding into a cohesive European territory

5. Effective Communication
Is clear, coherent and concise
Is dependant on management
Is adaptable
Is supported by all
Needs a strong Identity

6. Cooperation Programmes must cooperate
INTERREG IIIB programmes need to cooperate on a common identity before trying to clarify who they are individually
What is the bigger picture? a strong image of cooperation, who is the boss, the beneficiary, stronger voice, more credibility, JTS communication guidelines...