1. Effective Campaigning
The Mechanics of
Effective Campaigning
hopenothate 1

2. Engage
Align
Action

3. Who are we speaking to?
The Movement: Those of us who are organising events/ door knocking sessions etc. to bring people together and to challenge the politics of hate.
Active Support/Allies: These are people who are active. They come to meetings, they turn up for events, and they recruit others around them to do so too. If you are not part of the above group you may fall into this group. HOPE Camp is an annual training course run by HOPE not hate to bring hundreds of our activists together so they can move from activists to organisers.
Passive Supporters: These are people who share our values and desires for a more socially just society. They are not active. They may sign petitions online and share things on social media, but they have yet to take the step into taking positive community action.
Neutrals: Some of the people in this section may sit on the fence. But the majority will be people who simply do not think at all about these issues and have no position. They just don’t really care.
Passive Opponents: These people will be against our values of welcome and inclusion. This can happen for a variety of reasons (for more information please see our Fear and HOPE report).
Active Opponents: Often a smaller group than our active supporters, these are the people who are part of the organised far-right (not a very organised group at the moment) or get leaflets out for parties such as UKIP.
The Opposition: These are the people who are organising against our values and interests. They might want to restrict human rights, block the entrance of refugees etc.
Turning passive supporters into active allies: There are a couple of recent examples that demonstrate this point.
Case Study: The Refugee Crisis: In 2015, growing numbers of people fleeing war and persecution began to make it into Europe, or lost their lives in the Mediterranean trying to do so. This was not a new phenomenom, but the picture of young Alan Kurdi - a 3 year old Kurdish boy from Syria - threw the crisis into the public imagination, and helped to launch a Refugees Welcome movement in the UK. This was a turning point, and Calais Solidarity groups began to spring up around the country.
In this period, thousands of people who were previously passive supporters either came onto the streets to protest, or donated clothes and money to provide support to refugees stuck in Calais. The active allies section of the spectrum grew, and the movement worked hard to make sure this led to increased organisation.
This also led to greater polarisation. While many people who were passive supporters became active, and those who were neutral may have for the first time become interested, The Opposition also became more active in response, with their active support becoming more entrenched in their views.
Neutralising the opposition: It isn’t necessarily those with most entrenched views we are seeking to challenge. This might include those who are ideologically opposed to us, and working towards a very different type of society. If you are engaging a UKIP official, or someone with far-right inclincations, then you might still want to have a conversation, but it is less likely to be successful. HOPE not hate researchers do specific work to undermine the work of the organised far-right, who might seek to violently impose their will on communities. Sometimes a conversation is not the best tactic.
Passive Support (I’m not racist, but…): A lot of people who hold anti-immigration views, or who vote UKIP, can be moved in their views. These can be described as “I’m not racist, buts…” Familiar statements might include: “We should look after our own first”, “You can’t speak to anyone these days”, or “There are too many foreigners”. Compared to people on the extreme end, these people do not think of themselves as racist. They are concerned about real issues. UKIP are parasitic on these concerns, engaging them and blaming immigrants as the root cause. Calling these people racist will end the conversation. Engaging with their issues and exploring them further with them works better.

4. NOW US SELF Invites others to be in relationship with you
Invites others to join your community
SELF
Invites others to take ACTION US
NOW

5. Why do we tell stories?

6. UNDERSTANDING THE WORLD
TWO WAYS OF
HOW
Strategy
UNDERSTANDING THE WORLD
Analysis
ACTION
WHY
Story
Motivation

7. ACTION
Emotion
Emotion
Emotion
VALUES

8. INACTION ACTION URGENCY ANGER HOPE SOLIDARITY CONFIDENCE Inertia
Apathy
Fear
Isolation
Self Doubt

9. CHALLENGE
OUTCOME
CHOICE
MORAL
Stories have PLOTS

10. CHALLENGE What challenges do we face right now as a community?

11. What will the world look like if we make this change?
Hopeful Outcome
What will the world look like if we make this change?

12. What is the strategic choice we are asking people to make?

13. Activity 1 – Story of US Identify 1 issue – what is the challenge?
Brainstorm the ‘US’ and identify their values – ones which might encourage them to make the choice to join us on the challenge
Summarise the values to include in your story
Outline the elements of your story which will bring the ‘US’ together around the challenge.

14. Activity 2 – Story of US and NOW
Develop the Story of US and NOW – what is the choice?
Practice your story of US and NOW in pairs
Coach each other through your stories