1. SOCIAL RESPONSIBILITY:
History of Social Networking:
Privacy and Ethics
MODULE 3 - BCOM 25

2. PRIVACY

3. PRIVACY
Facebook alone has over one billion active monthly users and 13 million of them have never touched their privacy settings, according to research done by Marketo.
Pew Research on sharing/posting by teens from 2006 to 2013
Posting Photos - 79% to 91%
School Name - 49% to 71%
Where they live - 71%
Address - 29% to 53%
Phone Numbers - 2% to 20%
According to the latest Pew Internet research (May 2013) on teen online privacy, teens are sharing more personal information on social media today than they were when the first Pew privacy study was done in Either they do not value privacy or we are failing to educate them, or both.

4. MORE INFORMATION THAN YOU INTENDED TO SHARE?
GeoData
Checking in
Adding Location of an image/video
Phone Apps (Words With Friends)
Search terms
What do your hashtags say about you?
User name
Behavioral Preferences
Likes
Follows
Habits
Geo Data allows users to connect/coordinate with others in a network (enable social dynamics)
Are you looking for a job? Have you made public any of the following:
Age
Gender
Race
Disability
Sexual orientation
Political affiliations
Other groups and contacts

5. PRIVACY CATEGORIES Public Friends/Followers-only
Locked or Private Accounts
Public: Most or all privacy settings are open to public view and are searchable either on Google (depending on the channel) or on Facebook Graph Search. Facebook pages can now be set to public (update since 2013) as well. This enables people who have had private Facebook pages to open them up to anyone (like Twitter) instead of having to approve every “friend” request.
Friends/Followers-only: On Facebook and many other channels (not Twitter), this means that you have set your private information to be viewed only by those you approve as friends or followers. Twitter does not have an approval feature for followers other than a private account.
Locked or Private Accounts: All privacy settings are shut down, and permission to follow or friend is managed on a case-by case basis by the user. On Twitter, this means that no one can see your tweets except approved followers, and your tweets cannot be retweeted. However, screenshots are always in the mix

6. PRIVACY – GUARD IT Know your privacy rights.
Create your own private groups and lists.
Turn off geolocation settings on apps
Get rid of followers you don’t really know.
Set your social profiles to non-searchable.
Search yourself.
Use two-factor authentication when available.
CH3 (23-42)
Pg.29-32
1. Know your privacy rights. The group encourages people to
understand the terms of service on the social media channels they
use. Privacy has different meanings on different channels. Some
companies will not let you make private certain pieces of information
(Facebook is one) because they want to retain the right to sell that
information to marketers. Make sure you know what you can and
can’t protect before you set up a profile.
2. Create your own private groups and lists. Many social media
providers give you a way to set up private groups so that your
conversations and sharing cannot be searched or seen by everyone.
3. Turn off geolocation settings on apps. It is especially
important for younger students. Predators and bullies can find
unsupervised young people easily in public places if they are
constantly checking in or using public geo-apps for messaging in
public spaces.4. Get rid of followers you don’t really know. Remember that
high school friend or media person you friended several years ago?
They are still seeing everything you post. Go through and delete old
stale (or dangerous) contacts. Many people mistakenly think that this
is what blocking is. But blocking only eliminates their content from
your feeds. They can still see what you have posted.
5. Set your social profiles to non-searchable. Most sites give
you the option to make your data unavailable to search engines.
Facebook has its own search engine, and they don’t allow others to
scrape their data. It’s all about the money.
6. Search yourself. I recommend that if you have a history of
over sharing on social media, it would be a good idea to “Google
yourself” to see what’s out there. I recommend getting a copy of Do It
Yourself Online Reputation Management by Herbert Tabin and Craig
Agranoff to help mediate the bad stuff you find. Most of us cannot
afford to hire Reputation.com. If you do need professional help, I
would recommend looking at the review sites of online reputation
products. Some of them charge a lot of money for what you can do
yourself.
7. Use two-factor authentication when available. I recommend
using two-factor authentication on Twitter and LinkedIn. Although it
takes a little more time to login by getting a text by phone, it
strengthens your account against hackers.

8. ARE YOU AN ETHICAL CITIZEN?
Entertainment
Music
Movies
Software
How is an ethical social media user defined?
Identity
Consumer Data Mining
Digital Signature
Relationships
Dangers
com/culture/tech/8-dangers- social-media-were-not-willing- admit
As a socially responsible person, you expect others to behave in a certain way – ethically when it comes to your data.
What are your expectations of social media platforms?

9. SOCIAL MEDIA: ETHICAL CHALLENGES OF EMPLOYERS
Integrity Risk
Negative commentaries
Employee misuse
Advertising and Marketing Practices
Responsible marketing
Pages must reflect they are sponsored by company
No badmouthing other companies
Recruitment Practices
Are personal life postings fair game?
Privacy and Fairness
Duty of Care - Should companies be responsible for protection through use of personal accounts?
Cyberbullying
Discrimination
Harassment
Business Ethics Briefing – The Ethical Challenges of Social Media:
Integrity Risk – an employee can misuse a social media account that causes the reputation of company to be degraded
Duty of Care – how much responsibility does the company have before it infringes upon an individual’s right to privacy and freedom of speech?

10. SOCIAL MEDIA: ETHICAL CHALLENGES OF EMPLOYERS
Providing Guidance / Training
Policies consistent with company’s ethics policy
Policy on SM use when representing company
Policy on SM use on personal accounts
Security settings
Developing Guidance
Communication between employer and employee on what is expected of both parties
Monitoring
Privacy
Stakeholder’s expectations

11. Social Network Platform Ethics
TERMS OF SERVICE (TOS)
“If you are not paying for it, you’re not the customer; you’re the product being sold.” – as commented by user blue beetle on a blog
Who is being protected in the TOS agreements?
Who has rights to the pictures/ videos / information you post on the platforms you are using?
Some TOS include the claim that the company that drafted the TOS has the right to incorporate changes to those terms even after a user has agreed to a particular set of terms-and that the user would be bound by the revised terms.
Would that practice be ethical?

12. Twitter Database Manager: Is Scope A Problem?

13. YOUR TURN TO CHIME IN
Choose one social media platform
Twitter
Instagram
Facebook
SnapChat
Periscope
Tumbler or Pinterest
Vine or YouTube
Google+
WhatsApp
Slack
What are the Terms of Service for users in that platform?
Privacy
Ownership of content posted
Data collection
Monitoring
Restriction of use
Cooperation with Government Agencies
Have there been any recent changes to the TOS? How were users informed of any changes?
Who really owns the pictures and videos you’ve posted?
Does the company reserve the right to share your data with other companies?
Is the company keeping a record of your data? For what purpose?
Does the company reserve the right to restrict what you see?
HOW DO YOU KNOW THIS???