1. Writing For Health Communication and New Media
NM4221
Writing For Health Communication and New Media

2. Learning Outcomes
…… write persuasive or informative articles suitable for publication in a health promotion, health education or news website aimed at public audiences…
Discover library resources and more in order to find scholarly materials for your assignments

3. Contents The Research Process Boolean and Search Statements - Scopus
Google Scholar
Factiva
Evaluating Internet sources
Searching Social Media

4. 1. The Research Process

5. 2. Boolean and Search Statements
Database – Scopus
Activity 1

6. 2.1 Database - Scopus Scopus is a multidisciplinary database with:
67 million journal articles
1.4 million book items
8 million conference proceedings
The largest abstract and citation database of peer- reviewed literature

7. 1 2 3 4 Activity 1 Download worksheet 'Activity 1'/
Download worksheet 'Activity 1' 1
Work on it yourself or in pairs 2
Ask us questions if you have any 3
Have Scopus open 4
Activity 1

8. Part B - Boolean and Search Operators
No.
Keyword
No. of Results
No. Results
1.1)
fear appeal
1.2)
“fear appeal”
1.1 & 1.2
Is there a difference in the no. of results? (Y/N) _______
If yes, why do you think so? ________________________________________________________
2.1)
anorexia or bulimia
2.2)
anorexia and bulimia
2.1 & 2.2
3.1)
anorexia
3.2)
anorex*
3.1 & 3.2

9. Part C – Search Statements
Consider this research question…
The effect of promotion, branding and advertising of cigarettes and tobacco use on teenagers

10. Search Statement
No. of Results 1
advertising branding promotion tobacco use teenagers 2 3

11. Save or export to reference manager
Sort results by…
Refine results by…
Save or export to reference manager
Mark relevant records
Access pdf

12. Let’s recap the elements of a search statement
( )
AND OR *
“ ”
(advertis* OR brand* OR promot*) AND 
("tobacco use" OR smok*) AND (teen* OR adoles*) v

13. Libraries
Proxy bookmarklet
3. Google Scholar

14. Let’s try searching Google Scholar!
advertising branding promotion tobacco use teenagers
Fuzzy – searches smoking and adolescents

15. 4. Factiva Global news database from 33,000 premium sources News media
Magazines
Press releases
Web and social media
Images, TV and Radio clips

16. campaign* AND (anorex* OR bulim* OR “eating disorder”)
4. Factiva
campaign* AND (anorex* OR bulim* OR “eating disorder”)
Let’s try…
campaign* AND (anorex* OR bulim* OR “eating disorder”)

17. Split pane view
Sort results by…
Save or download
Refine results by…
Access article

18. 5. Evaluating Internet Sources
CRAAP Test
Activity 2

19. CRAAP Test 1. Currency 4. Accuracy
Date when the article was published. 
Are there any references provided?  
2. Relevance
5. Purpose
Would this article be relevant to the intended audience?
Is the purpose to inform? Teach? Sell? Entertain? Persuade? 
3. Authority
Count the number of advertisements on the website?
Are there any authors listed?
Is the website sponsored by any companies? Do they have a sponsor/advertising policy?
Are the authors qualified to give medical advice?
Would you trust the information from this website? 
What is the website's domain?

20. 1. 2. 3. 4. - - - -

21. Activity 2 Download the worksheet ' Activity 2'
Choose 1 of 4 articles/websites
Work in groups to complete the worksheet
Ask us questions if you have any
Summarize your evaluation by answering these:
Which is the most glaring red flag you have observed? Would you trust the information provided by this health article?

22. When evaluating websites, check...
The ‘About Us’ page
Look for information about sponsors or advertising policies
Look for information about the authors and contributors of the website
Links and references
For unrelated product advertisements
The tone and language used
Check yourself for confirmation bias!

23. 6. Searching Social Media
Social Media Monitoring
Twitter
Google Tips

24. ‘Stalking’ Social Media
Useful for campaign managers to look at real time reactions
E.g. Instagram campaigns, Social Media challenges and promotions

25. Twitter https://twitter.com/search- advanced
Supports Boolean operators

26. Facebook via Google
site:facebook.com {your search terms}

27. Facebook
Look at Visitors’ Posts & Reviews

28. Google!
Source:

29. In summary What you’re looking for Where to find it Books
Background information on the health issue
Library Portal –
Journal Articles
Academic & scholarly research in health communication
Case studies of health communication campaigns
Databases
  e.g. Scopus, Web of Science, Communication & Mass Media Complete, CINAHL Plus….
Google Scholar
Newspaper Articles
Health promotion and campaigns in local news; state of affairs in Singapore
Factiva
LexisNexis Academic
Internet Sites
Information about health organizations
Case studies of past health communication campaigns
Google
Social Media

30. Find online guides either by SUBJECT or RESOURCE LIBRARIANS
Contact the Library via:
, PHONE, CHAT…
Search for help across all our online GUIDES
and FAQs
ADVISORY SESSIONS

31. Useful Links
Mendeley Library Guide -
Citation Styles Guide -
More about newspapers -
CNM Library Guide -
How to be a Google power-user a-google-power-user.html
Twitter Advanced Search - advanced