1. Sandra Winterburn, Senior Lecturer & Consultation Skills Lead
Sandra Winterburn, Senior Lecturer & Consultation Skills Lead. Norwich Medical School

2. Drivers for change and reason to focus on communication skills Move away from practicing paternalistic care to shared decision making and patient partnership. Taking patients ideas and preferences into account. Negotiating a plan rather than prescribing one. Ageing population with complex multiple morbidities. Increased move to self management and empowerment. IN order for patients to self care they need to understand clearly what they have to do. Info giving Health promotion aspect of a clinicans role which involves tasks such as clear motivational interviewing and health promotion.
Clinical roles- often generic working across team. Need different skills set of assessment and info giving. Interprofessional working.
Technology- Better informed patient population. Managing requests for specific treatments. Link to health literacy. Dutch project. Incorporating technology into our communication eg. Telehealth, telephone triage and computers. Rationalisation of care. Breaking Bad News
Satisfaction- Both patients and clinicians. CQC and patient satisfaction being monitored and ranking of both primary and secondary care. Increase in move towards litigation and complaints. Duty of candour. Managing patients expectations and anger.

3. Effective clinical communication is:
central to clinical competence and plays an essential role in high-quality healthcare
a learnt skill that we need to practice & get feedback on
There is overwhelming evidence for the positive effect of communication training
It enables more effective interviews, enhanced patient and professional satisfaction AND improved health outcomes for patients e.g. adherence, patient safety
reduces patient complaints
enhances team working

4. Advanced Communication skills
Talk about format of 2 day course and teaching methods

5. Thank you
For more information please visit the stand