2. Revenue Sources Menu Space Rental Full Barr Carryout Takeout
Gift Voucher
Full Service
Special Events

3. Our products positioning statement
. Cafe experience the experience of dining as a services
. healthy and Nigh food-we offer healthy choices for lunch an dinner
. entertainment- we offer a relaxed and social environment
. bar- we offer a full bar for adult drinkers

4. Demographics Individuals: people that dine in by themselves
Families: a group of people, either friends or a group of nuclear relatives dining together
Takeout: people that prefer to eat food in their home or at a different location then the actual restaurants
Carryout- people who order in groups who would like food delivered to them during lunch

5. Marketing strategy Program Marketing product and retention strategy
Institutional Marketing- promote the life style and entertainment value through PR and Blogging
Program Marketing product and retention strategy
to seek customer awareness develop or our customer base and work toward building customer loyalty and referrals
Establsh customer retention and customer engagement programs
establish sales goals for staff to achieve (the perfect check theory)
Track our effort using POS and Google Analysis to evaluate our performance and reiterate

6. Marketing Activates and opportunities in-store
Get customer feedback using survey from and survey monkey via
Increase our rating
Lead capturing using mail chimp and Facebook fan page
Cross market other products
Use suggestive selling tactics
Send weekly invitations & coupons and special discounts promote facebook & yelp
Track our best sellers and measure feedback
Food sampling

7. Marketing Activities and opportunities outreach
Local search (Google maps & Yellow pages & free ads)
Social networking (Twitter, Fb & Youtube)
Rss and blogs (Menus, food articles on word-press and blogger)
Search engine-optimize for local and niche keywords to drive traffic website
Strategic online partners-identify online partners that drive traffic and retain customers
Launch Google ad words paid program

8. Cafe weekly programs Happy hour Vegan Wednesday Karaoke Sports bar
Community Day
College lunch
Wine tasting Saturdays

9. Public Relations Strategy
Press relies should focus on pour weekly programs accomplishments new products and services
Articles should be written in the areas of travel food and nightlife
Execution
Get news featured in print
Post press realize and articles to blog website and social networks
Submit press release and stories to local bloggers

10. Bringing things all together
Customer acquisition-word of mouth, referal flyer distribution, Google maps, local directories, online search
Customer retention-customer loyalty programs specials, coupons and appreciation days acquisition
Operational strategies-identifying our most profitable programs products etc.

11. http://www.takkarr.com Recommendations Employee training
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