1. America Saves Week 2019
Carolyn Pemberton, Senior Program Manager

2. Who we are 2
America Saves, a national campaign that uses the principles of social marketing and behavioral economics to motivate and support low to moderate income households to save money, reduce debt, and build wealth.

3. How we engage savers Local Campaigns Military Saves America Saves Week
Campaigns led by local organizations and working groups who promote savings and the Pledge through financial stability programming.
*Over 60 in U.S.
Military Saves
Dedicated to helping service members and their families save money, reduce debt, and build wealth.
America Saves Week
Annual opportunity for organizations to promote saving and for Savers to reassess their current savings habits and attitudes.
America Saves for Young Workers
Youth employment program focus with direct deposit component.
Split to Save
Employment program focus with direct deposit component.
FREE! Marketing materials, resources, research, and technical support provided for all initiatives.

4. Why? 4

5. Why? 5

6. Make a plan 6

7. and build wealth over time.
The Pledge 7
I pledge to save
money, reduce debt,
and build wealth over time. 
I will encourage my
family and friends
to do the same.

8. Savers 8
600,000+ Savers

9. Motivational Resources - Email
Weekly tips, tools, resources, information, challenges, and stories!

10. Motivational Resources -Text
Text Examples:
America Saves/Military Saves: With each savings deposit, you are one step closer to getting out of debt. Have you made your deposit this month? Reply YES or NO.
America Saves: Need to pay off debt from last holiday? Pay off debt with double-digit interest rates.
America Saves: Once a month, use records to review what you've purchased. Reallocate some of this spending to emergency savings.
*79% said our texts were very (47%) or somewhat (32%) helpful as they worked on saving or paying down debt.
*When asked how often they prefer to receive America Saves texts, 37% said more often, 7% said less often, and 57% said same frequency.

11. Engage with savers & partners
Annual opportunity for organizations & savers
Easy for you to participate
Plug and play into your current programs
Fun!
Show impact

12. Engage with savers & partners
Daily Themes
Monday, February 25: Save with a plan
Tuesday, February 26: Save automatically
Wednesday, February 27: Save for the unexpected
Thursday, February 28: Save for retirement
Friday, March 1: Save the extra
Saturday, March 2: Save as a family

13. America Saves Week 2019 Cooperative Extension 111 participants in 2018
Support since the first ASW in 2007
Leadership of many ASW activities
Opportunity to enhance financial stability programming
Reporting survey
Mini grants
Ohio State University

14. Digital Toolkit Social Media Content - #ASW201914
Social Media Content - #ASW2019
Includes posts and graphics
Sample Content for Blogs, s, Newsletters and More
Additional content based on themes
Events and Activities

15. Digital Toolkit Ways you can contribute Provide theme-based content15
Ways you can contribute
Provide theme-based content
Blog content
Research
Tips, tools, etc.
Provide community events and activities that are open to the public
Financial fairs
Workshop series
Webinars

16. #ImSavingForSweepstakes16
Savers and followers old-and new-to create a video of their savings story or submit a photo of themselves and their savings goal for a chance to win a cash prize.
Great social media engagement strategy!

17. Embeddable Pledge Form17
Behavior Change
EASY to implement
On your website
Tracking
Number of Savers
Savings goals
Total amount pledged to save
Year-round

18. Mini Grants 18
Exclusive to America Saves Local Campaigns and Cooperative Extension partners
Support America Saves Week 2019 participation and engagement
Social awareness
Expanding reach to more Americans during the Week
New and traditional media strategies
$500 to $1,000 based on level of engagement
Proposal deadline: Monday, November 26, 2018
Grantees notified by: Friday, December 14, 2018
Grants distributed: Grant funds will be distributed in January 2019

19. What Others Have Done 19
Promoted America Saves Week to TANF recipients via
–Colorado State University
Financial Fairs were conducted in 9 physical locations with an audience of The Financial Fair was also displayed electronically on our website along with the embedded America Saves pledge form.
–University of Arkansas
Hosted a Wealth Fair for 200 workers at Leroy Somer Industry in Lexington, TN. A total of 38 factory workers took the America Saves PLEDGE, pledging to save $69, within 4 to 60 months.
–University of Tennessee, Henderson Co.

20. What Others Have Done 20
I incorporated the America Saves pledge and message into my First Time Homebuyer programs by connecting the need to save regularly for home maintenance. I expanded or increased the savings message with examples of home maintenance expenses and how to calculate savings needed across time. I created the innovation for the America Saves Week but I will continue to use the materials and message. This is a powerful tool for helping new home owners succeed. –University of Florida, Volusia Co.
UT-TSU Extension Madison County and BancorpSouth partnered to focus savings promotion and education efforts on VITA site clients through workshops and social media.
–University of Tennessee, Madison Co.
Hosted multiple #ImSavingFor events through partner organizations like at the library and VITA sites
–UConn Extension

21. Sign up for ASW19 today!
AmericaSavesWeek.org

22. Thanks & Questions America Saves save@americasaves.org 202-387-6121
Carolyn Pemberton