1. What's in an Ad?
Connor Leonhardt

2. Mobile App Ads Usually found in free or trial versions of mobile apps.
Generate revenue for developers, who promise to remove ads if you buy a full version.
Many access user location to generate ads for nearby businesses.

3. Security risk?
Ads may come from Google, Apple, or even third-party groups.
Ad libraries receive the same permissions that the user granted to the app itself when installed.
Ad libraries can bypass security measures and access user information.
Ad libraries are embedded directly into apps.

4. How affects the user. Privacy Malicious code
Ads may access personal data or track user by GPS to better target ads toward user.
Malicious code
Ads could steal information like passwords or other data from user.

5. How to fix this? Remove ads entirely
Developers lose revenue gained from ads
May not have free apps anymore, only paid apps to generate revenue for developers.
Thoroughly inspect the code of all ads to ensure no malicious intent.
Time-consuming
Code can easily be altered later.
Isolate ads from apps
Do not have same permissions as apps.
Ads cannot install new code after installation without permission.

6. Research
Shipman, Matt. "Study: Including Ads in Mobile Apps Poses Privacy, Security Risks." NC State News. NC State University, 19 Mar Web. 11 Apr <