1. Relationship marketing
Master Program
Tretyak Olga Anatolievna, professor
Rebiazina Vera Alexandrovna, associate professor

2. How Relationship Marketing course will be thought?
Teaching Methods:
Lectures
Guest lecture
Seminars
Projects
Group work
Exercises
Presentations
Case studies

3. COURSE STRUCTURE Topic 1. Relationships in Marketing
Topic 2. Partnerships and Collaborations
Topic 3. Managing the relationship
Topic 4. Relationship marketing practices – European and Russian perspectives

4. How to use Relationship Marketing in practice?

5. Welcome to Relationship Marketing course!