1. Trust – what does it mean for us as Trainers and Developers?

2. The context… Sales and Marketing Jeffrey Gitomer Stephen Covey
All things being equal, people buy from friends. All things NOT being equal, people buy from friends
Jeffrey Gitomer
The context…
Trust – or the lack of it – is at the root of success or failure in relationships and in the bottom-line results of business, industry, education and government
Companies that develop strategies to convince their stakeholders to trust them will have a major competitive advantage over those that cannot…We are in an economic environment in which trust is at a premium
Stephen Covey
Sales and Marketing
Management magazine

3. What makes people trust us?
Credibility
Reliability & reassurance
Connection
Showing you care
(Based on Maister, Green and Galford)

4. PUSH and PULL
What is the right balance?

5. What makes people trust us?
Status
Certainty
Autonomy
Relatedness
Fairness
(From David Rock)