1. The GREENBanking4LIFE project of Piraeus Bank

2. CORPORATE SOCIAL RESPONSIBILITY
The GREENbanking4Life project of Piraeus Bank
Definitions
CORPORATE SOCIAL RESPONSIBILITY
“CSR is the voluntary commitment of businesses to also include in their business practices, social and environmental activities beyond their legal obligations and are related to those that directly or indirectly are affected by their operations” (HNCSR- Hellenic Network CSR, Feb. 2005)
 Despite of the different terms there are three points on which there is consent:
1. The voluntary character of CSR. It includes all activities that businesses implement beyond legislation.
2. The close relation to the concept of sustainable development, and
3. It should be a strategic choice of the company and not simply a secondary and temporary one.

3. Establishment of CSR Committee
The GREENbanking4Life project of Piraeus Bank
The steps internally
Establishment of CSR Committee
Environmental Policy approved by the Board of Directors
Setting up a “green team”
- Defining aims
- Planning strategy and setting goals
- Implementing projects
- Evaluating
- Reporting

4. Piraeus Bank CSR Committee
The GREENbanking4Life project of Piraeus Bank
The steps internally: CSR Committee
Piraeus Bank CSR Committee
The pillars of CSR:
The participants:
Head of CSR (also President of Cultural Foundation of Piraeus Bank Group)
General Manager of Corporate Governance
General Manager of HR
General Manager of Business Planning and IR Division
General Manager of Cultural Foundation of Piraeus Bank Group
Head of Environmental Department
Corporate Governance
Relations with customers & suppliers
Environment
Culture
Human Resources
Society

5. Environmental Policy Statement (summary)
The GREENbanking4Life project of Piraeus Bank
The steps internally: The Board’s statement
Environmental Policy Statement (summary)
“Piraeus Bank, having a leading role in Greece in the market, has undertaken initiatives for the assessment, evaluation and reduction of environmental risks that are related to its operational and core business environmental impacts, while, at the same time, promotes green investments”

6. USA: 112.3 billion $ (12% of stability package)
The GREENbanking4Life project of Piraeus Bank
The GREEN NEW DEAL (1)
Green markets are not at the core of the current economic crisis. On the contrary, they offer an opportunity to overcome it.
This is acknowledged by many governments which recently dedicated considerable funds for the green economy as part of their stability packages.
USA: billion $ (12% of stability package)
S. Korea: 30.7 billion $ (81%)
Germany: 13.8 billion $ (13%)
France: 7.1 billion $ (21%)
UK: 2.1 billion $ (6%)

7. The GREENbanking4Life project of Piraeus Bank
The GREEN NEW DEAL (2)
The development of renewable energy (RES) responds to a series of key problems related to climate change, volatile energy prices and energy security.
With or without economic crisis, humanity has still to confront climate change. Without a bold development of RES, this will prove almost impossible.
The ongoing environmental awareness offers a strong base for the development of other green markets (e.g. organic farming, recycling, green chemistry products, ecobuilding, green transport, ecotourism, etc).

8. The GREENbanking4Life project of Piraeus Bank
The GREEN NEW DEAL (3)

9. The GREENbanking4Life project of Piraeus Bank
The GREEN NEW DEAL (4)
It is estimated that over 2.5 million people are now working in the fields of renewable energy.
 440,000 in wind,
 200,000 in photovoltaics,
 625,000 in solar thermal, and
 over 1,000,000 in biomass and
biofuels.
Source: EWEA, 2009

10. The GREEN NEW DEAL (6) In conclusion:
The GREENbanking4Life project of Piraeus Bank
The GREEN NEW DEAL (6)
In conclusion:
►Green development can guarantee job security as well as the creation of new jobs, in order to regain the momentum needed to overcome the current crisis.

11. R.E.S. GREEN BUSINESS ENERGY EFFICIENCY WASTE Mngmnt
The GREENbanking4Life project of Piraeus Bank
Green business
ENERGY EFFICIENCY
ECO-BUILDING, GREEN BUILDING MATERIALS, ENERGY INSPECTORS
R.E.S.
PV, BIOMASS, WIND, GEOTHERMAL, SOLARTHERMAL, SMALL HYDRO
WASTE Mngmnt
RECYCLING, COMPOSTING, etc.
“GREEN” CHEMISTRY PRODUCTS
NATURAL COSMETICS, BIOPOLYMERS,”GREEN” DETERGENTS, etc
ECO-TOURISM
AGRO-TOURISM
GREEN BUSINESS
ORGANIC FARMING
PRODUCTION, PACKAGING, DISTRIBUTION, SALES, CERTIFICATION, etc.
FINANCIAL SERVICES
GREEN BANKING PRODUCTS, MUTUAL FUNDS, INSURANCE PRODUCTS, etc.

12. PIRAEUS BANK’S LIFE project
The GREENbanking4Life project of Piraeus Bank
The LIFE project
PIRAEUS BANK’S LIFE project
LIFE 06 ENV/GR/ project supported by the European Commission
«Developing Green Products in the Financial Sector and Reducing Environmental Impact of Bank Services»
Beneficiary: PIRAEUS BANK S.A.
Partner: ECOLOGICAL RECYCLING SOCIETY, Non-profit
Duration: 3 years (03/10/2006 – 02/10/2009)

13. PIRAEUS BANK’S LIFE project in Greece
The GREENbanking4Life project of Piraeus Bank
The LIFE project
PIRAEUS BANK’S LIFE project in Greece
LIFE 06 ENV/GR/ project supported by the European Commission
«Developing Green Products in the Financial Sector and Reducing Environmental Impact of Bank Services»
AIM:
“To improve the environmental performance of Piraeus Bank and to disseminate the acquired expertise among businesses and services that are related to the Bank’s activities”

14. ASSESSMENT OF ENVIRONMENTAL IMPACT
The GREENbanking4Life project of Piraeus Bank
The LIFE project
ASSESSMENT OF ENVIRONMENTAL IMPACT
OPERATIONAL
CORE BUSINESS
MITIGATION OF ENVIRONMENTAL IMPACT
AWARENESS - EDUCATION - DISSEMINATION

15. OPERATIONAL ENVIRONMENTAL IMPACTS
The GREENbanking4Life project of Piraeus Bank
The LIFE project
OPERATIONAL ENVIRONMENTAL IMPACTS
ASSESSMENT
MANAGEMENT
MITIGATION

16. Do banks impact the environment?
The GREENbanking4Life project of Piraeus Bank
Operational Environmental Impacts
Do banks impact the environment?

17. The GREENbanking4Life project of Piraeus Bank
Operational Environmental Impacts: Facts and figures
Piraeus Bank S.A.
Number of employees: 5.000
Buildings used: 360 branches and 15 administration buildings
Surface area occupied: 200,000 m2
Energy consumption: 38,000,000 kWh
Paper consumption: 900 tonnes
Water consumption: 40,000 m3
Business travel by plane: 3,500,000 km
Business travel by car: 9,500,000 km

18. The whole Piraeus Bank Group needs:
The GREENbanking4Life project of Piraeus Bank
Piraeus Bank Group Environmental Impacts
The whole Piraeus Bank Group needs:
6,300,000 trees to absorb its 84,000 tonnes of CO2 every year!
25,000 trees to produce its paper!
…let alone the rest of the environmental impacts…

19. Yes! Banks do impact the environment with their operation!
The GREENbanking4Life project of Piraeus Bank
Bank’s do impact the environment!
Yes! Banks do impact the environment with their operation!

20. What can we do about those operational environmental impacts?
The GREENbanking4Life project of Piraeus Bank
Operational Environmental Impacts
What can we do about those operational environmental impacts?

21. 1. We monitor our environmental impacts
The GREENbanking4Life project of Piraeus Bank
Monitoring our impacts
1. We monitor our environmental impacts

22. Set our limits (boundary setting in space and time)
The GREENbanking4Life project of Piraeus Bank
Data collection
Find out who is gathering the bills and receipts (find our sources of data)
Set our limits (boundary setting in space and time)
Manage the data

23.  Monitoring performance over time (2006-today)
The GREENbanking4Life project of Piraeus Bank
The environmental database
 Monitoring performance over time (2006-today)
 Monitoring performance by locality (from a region to a branch)
 Monitoring material consumption, material recycling
Detecting environmental problems
Detecting good environmental performance
 Measuring “environmental footprint” (CO2, CO, NOx, CH4, trees, water, waste)

24. 2. We learn how to reduce environmental impacts
The GREENbanking4Life project of Piraeus Bank
Learn how to reduce our environmental impact
2. We learn how to reduce environmental impacts

25. WASTE MANAGEMENT GUIDE
The GREENbanking4Life project of Piraeus Bank
Environmental management guides produced
by Piraeus Bank
ENERGY SAVING GUIDE
WASTE MANAGEMENT GUIDE
WATER SAVING GUIDE
TRAVEL MANAGEMENT GUIDE
GREEN PROCUREMENT GUIDE

26. The GREENbanking4Life project of Piraeus Bank
Environmental programs
3. We design and implement environmental programmes to reduce our impacts

27. The case of Piraeus Bank S.A.
The GREENbanking4Life project of Piraeus Bank
Environmental programs
The case of Piraeus Bank S.A.

28. The GREENbanking4Life project of Piraeus Bank
Clean energy
 We installed photovoltaic systems in 4 different buildings of Piraeus Bank with a total capacity of 45 KW

29. The GREENbanking4Life project of Piraeus Bank
Consuming less energy
 Installation of Building Energy Management System (BEMS) in 38 branches and administrative buildings
 Installation of “Remote Light Control” devices in 310 Branches

30. 22 branches in Thessaloniki,
The GREENbanking4Life project of Piraeus Bank
Recycling waste
Paper recycling bins:
68 branches in Athens,
22 branches in Thessaloniki,
All administration buildings (2.500 employees)
Battery recycling bins:
350 branches and all administration buildings
Ink and toner recycling bins:
200 branches and all administration buildings
Ξεκίνησε ως μία φούσκα στα στεγαστικά δάνεια, έγινε σοβαρή χρηματοπιστωτική κρίση και κατέληξε η μεγαλύτερη οικονομική κρίση που βίωσε η ανθρωπότητα εδώ και πολλές δεκαετίες.
Η κρίση όμως δεν αφορά μόνο οικονομικά μεγέθη. Αφορά πρωτίστως ανθρώπους που έχασαν ή πρόκειται να χάσουν τη δουλειά τους και είναι αντιμέτωποι με μια νέα σκληρή πραγματικότητα.
► Την ίδια ώρα μία ακόμη κρίση (κατά πολλούς μεγαλύτερης εμβέλειας και διάρκειας), απειλεί τους θεμελιώδεις πυλώνες πάνω στους οποίους στηρίξαμε την ανάπτυξη εδώ και πολλές δεκαετίες. Είναι η κρίση του κλίματος, μια κρίση οι συνέπειες της οποίας υπερβαίνουν, ακόμη και σε καθαρά οικονομικά μεγέθη, την τρέχουσα οικονομική κρίση.
Μέχρι σήμερα η ανθρωπότητα αντιμετώπιζε το φυσικό περιβάλλον σαν μία «ανεξάντλητη» πρώτη ύλη με «αδιάκοπη» ικανότητα να αναπληρώνει αυτά που εμείς ξοδεύουμε για τις παραγωγικές και καταναλωτικές μας πρακτικές. Το σκεπτικό αυτό, στο οποίο βασίστηκε και το αναπτυξιακό μοντέλο μέχρι σήμερα, αποδείχθηκε λανθασμένο.

31. The GREENbanking4Life project of Piraeus Bank
Green procurement
 We avoided cutting 27,000 trees by using recycled paper in the last 3 years (2006, 2007, 2008)

32. Sharing private transportation means
The GREENbanking4Life project of Piraeus Bank
Sharing private transportation means
Sharing our car to go to work
Reducing the travel costs
Reducing the environmental impact

33. What have we achieved so far?
The GREENbanking4Life project of Piraeus Bank
Have we improved our environmental performance?
What have we achieved so far?

34. The GREENbanking4Life project of Piraeus Bank
Reducing paper consumption
 We reduced our paper consumption by 9 % per employee in 2008 compared to 2007

35. The GREENbanking4Life project of Piraeus Bank
Paper recycling
 We recycled 500 tonnes of paper in the last 3 years (2006, 2007, 2008)

36. The GREENbanking4Life project of Piraeus Bank
e-learning reduces travel
 We reduced our travel for training purposes by 950,000 km in the last 2 years (2007 and 2008) by organizing e-learning courses

37. The GREENBanking4Life project of Piraeus Bank
Reducing operational environmental impacts
 We reduced our CO2 emissions by 1 % per employee in 2008 compared to 2007

38. Why care about our environmental performance?
The GREENbanking4Life project of Piraeus Bank
Why?
Why care about our environmental performance?

39.  Clients, stakeholders and the general public
The GREENbanking4Life project of Piraeus Bank
Why care about our environmental performance?
 Clients, stakeholders and the general public
 FTSE4GOOD Index
DOW Jones Sustainability Index
 Accountability Index
 Corporate Responsibility Report (GRI standard of Reporting)
…reputation…costs…but most important of all…

40. CORE BUSINESS ENVIRONMENTAL IMPACTS
The GREENbanking4Life project of Piraeus Bank
The LIFE project
CORE BUSINESS ENVIRONMENTAL IMPACTS
ASSESSMENT
MANAGEMENT
MITIGATION

41. The GREENbanking4Life project of Piraeus Bank
What are Green Banking Products?
Green Banking Products are those that help create effective and far-reaching market-based solutions to address a range of environmental problems, including climate change, deforestation, air quality issues and biodiversity loss, while at the same time identifying and securing new business opportunities that benefit customers *
* Green Financial Products and Services: Current Trends and Future Opportunities in North America, IFC Consulting Canada INC, NATF & UNEP-FI
Examples: Green car loans, energy efficiency mortgages, alternative energy venture capital, eco-savings deposits, “green” credit cards, etc.
These items represent a handful of innovative, “green” financial products that are currently offered around the globe. In an age where environmental risks and opportunities abound, so too have the options for reconciling environmental matters with lending and financing arrangements.
Only recently have “green” financial products and services become more prevalent; and not only among smaller alternative and cooperative banks, but also among diversified financial service providers, asset management firms and insurance companies.
Product development in order to promote large scale environmental protection (i.e. construction, operator models, contracting, emissions trading, etc).
Product optimization in order to promote green investments (i.e. creation of “green” portfolios of customers, green car loans, energy saver loan, investigation of adding environmental risks to the usual credit risk analysis procedure, etc).
3. Environmental and sustainability ratings are concepts similar to financial rating developed to review companies on their ecological performance. These ratings enable investors to properly consider environmental factors in their decisions.
4. Marketing techniques will be examined in order to promote environmental achievements and most important encourage others to follow their example. (i.e. consulting in the sphere of environmental protection, energy saving information, how to apply an environmental management system, consulting of Small and Medium Size Enterprises).
5. Society and/or environment oriented cooperations with third bodies, namely public authorities, civil society etc. in order to jointly implement policy or field projects related to nature conservation or energy efficiency. 41

42. Sustainable Mortgage Loan
The GREENbanking4Life project of Piraeus Bank
Green Loans: Individuals
Green Consumer Loan
To purchase and install Photovoltaic Systems or/and Renewable Energy Power Systems for individual customers at business premises
To buy and install mechanical systems at home for energy saving (for example: solar hot water system)
House retrofitting for energy saving (home insulation, double glazing, external awnings)
Sustainable Mortgage Loan
To build/renew/buy house with energy performance ratings 42

43. Financing of investment plans for photovoltaic stations
The GREENbanking4Life project of Piraeus Bank
Green Loans: SMEs
Financing of investment plans
for photovoltaic stations
Long term loan
Bridge Facility for subsidy financing
Short term loan
Leasing 43

44. Bridge Financing for VAT
The GREENbanking4Life project of Piraeus Bank
Green Loans: PF
Long Term Financing
Bridge Facility (Medium Term Loan) for subsidy financing with pledge on the subsidy
Bridge Financing for VAT 44

45. A review of the economic support and incentive mechanisms
The GREENbanking4Life project of Piraeus Bank
The process
A detailed evaluation of the market for investments in the area of interest.
A review of current legislation that defines the guidelines for such investments
A review of the economic support and incentive mechanisms
Development of framework and task force within Financial Institutions
Design and formulation of GBP
Decision making process for the approval of new product within financial institutions
Final amendments, fine tuning, assessment of internal processes, internal communication
Launching of the product- external communication
Assessments of product success 45

46. The GREENbanking4Life project of Piraeus Bank
The case of RES in Greece
Many companies were interested in the new Greek Photovoltaic Market. International Companies were seeking partners in Greece. Additionally, many new Greek companies wished to play a role in this new dynamic market.
There was a tremendous interest in all sections of the photovoltaic industry such as the production, distribution, installation companies as well as Banks and Insurance Companies.
There have been project plans of a total power of 3,700 ΜWp that have been submitted to the Regulatory Authority for Energy (RAE). 46

47. The GREENbanking4Life project of Piraeus Bank
The case of RES in Greece
The new legislation
In June 2006 as well as in January 2009, the Greek Parliament issued two laws by which a feed-in-tariff (FIT) is provided for each RES technology.
The new laws offer for the first time a separate FIT for PV, which is the highest of the RES technologies.
The new laws set the basic procedures for the permission of such systems.
The new laws offer a FIT for domestic producers of electricity as well. 47

48. Incentives for the Development of GBP in RES
The GREENbanking4Life project of Piraeus Bank
The case of RES in Greece
Incentives for the Development of GBP in RES
The new tariffs, which are adjusted annually for inflation (25% of its nominal value)
The FIT, which is guaranteed for 20 years
The Public Benefit Programme, which supports the funds for the FIT.
This programme obliges all electricity users to pay a small RES charge per kilowatt hour of electricity used that is collected by the main (and only) utility (Public Power Corporation S.A.) which goes into a special fund to support RES investments.
The Tax mechanism, which provides tax credit to RES investments in home applications.
The Investment Incentives Law, which offers subsidy up to 40% 48

49. During the development of the products, the main goals were:
The GREENbanking4Life project of Piraeus Bank
The case of RES in Greece
During the development of the products, the main goals were:
promote green investments
offer a variety of solutions
offer easy processes
offer the lowest interest rate
offer the most competitive product 49

50. Incorporate product into the bank’s system Reply to concerns
The GREENbanking4Life project of Piraeus Bank
The case of RES in Greece
Incorporate product into the bank’s system
Reply to concerns
Use already existing processes
Define the mechanisms that would support the product externally and internally 50

51. Product presentations around Greece to all Branch Managers
The GREENbanking4Life project of Piraeus Bank
The case of RES in Greece
Product presentations around Greece to all Branch Managers
Training Seminars to Credit Analysts
Material available in intranet 51

52. The case of RES in Greece
The GREENbanking4Life project of Piraeus Bank
The case of RES in Greece 52

53. newspaper and magazine entries leaflets
The GREENbanking4Life project of Piraeus Bank
The case of RES in Greece
newspaper and magazine entries
leaflets
information package to corporate clients
participation in third-parties exhibitions
roadshows for SMEs customers 53

54. The case of RES in Greece
The GREENbanking4Life project of Piraeus Bank
The case of RES in Greece 54

55. AWARENESS – EDUCATION - DISSEMINATION
The GREENbanking4Life project of Piraeus Bank
The LIFE project
AWARENESS – EDUCATION - DISSEMINATION
Interactive e-learning programme
Interactive internet applications
Special fields on the internet
Participation in conferences and meetings
Publication of information material
Annual environmental report
Presence in the Greek and international printed
Electronic Media

56. GREENbanking4Life –Communication & Education
The GREENbanking4Life project of Piraeus Bank
Communication and education
GREENbanking4Life –Communication & Education
The experience gained by Piraeus Bank during the implementation of the LIFE project

57. Define target groups and means of communication
The GREENbanking4Life project of Piraeus Bank
Communication and education
Define target groups and means of communication

58. Construct a website Communication and education
The GREENbanking4Life project of Piraeus Bank
Communication and education
Construct a website

59. Spread the news Communication and education
The GREENbanking4Life project of Piraeus Bank
Communication and education
Spread the news

60. Monitor progress Communication and education
The GREENbanking4Life project of Piraeus Bank
Communication and education
Monitor progress
Average 7,000 hits per month & 570 visitors

61. Educate staff through the Bank’s intranet and public though website
The GREENbanking4Life project of Piraeus Bank
Communication and education
Educate staff through the Bank’s intranet
and public though website
The personal Environmental Footprint Calculator

62. Participate in events Communication and education
The GREENbanking4Life project of Piraeus Bank
Communication and education
Participate in events
Piraeus Bank at the 2nd international exhibition “Energy 2007,
Renewable Energy Sources Management & Save Energy”
The GREENbanking4Life panel in the Piraeus Bank’s pavilion at the 74rth Thessaloniki International Fair

63. Set up outlets to promote green business
The GREENbanking4Life project of Piraeus Bank
Communication and education
Set up outlets to promote green business
The new GREEN BANKING branch of Piraeus Bank in Athens the only in the Balkans

64. Hellenic-American Chamber of Commerce
The GREENbanking4Life project of Piraeus Bank
Communication and education
Educate the public on green business
Hellenic-American Chamber of Commerce

65. Disseminate info through leaflets
The GREENbanking4Life project of Piraeus Bank
Communication and education
Disseminate info through leaflets

66. Communicate through the press
The GREENbanking4Life project of Piraeus Bank
Communication and education
Communicate through the press
Communicate through websites

67. Communicate environmental progress with top management
The GREENbanking4Life project of Piraeus Bank
Communication and education
Communicate environmental progress with top management
1st meeting at the Piraeus Bank Cultural Foundation facilities
3nd meeting at the Mikro Pallas theatre
2nd meeting at the Piraeus Bank Cultural Foundation facilities

68. and the technical evaluation of clients’ applications.
The GREENbanking4Life project of Piraeus Bank
Communication and education
Train managers on green business
Piraeus Bank Seminar on the procedures related to the green banking products already developed
and the technical evaluation of clients’ applications.
Benchmarking Workshop

69. Educate staff through the Bank’s intranet
The GREENbanking4Life project of Piraeus Bank
Communication and education
Educate staff through the Bank’s intranet
Weekly GREEN NEWS from all over the world

70. Educate staff through the Bank’s intranet
The GREENbanking4Life project of Piraeus Bank
Communication and education
Educate staff through the Bank’s intranet
500 staff visit every week

71. Educate staff through the Bank’s intranet
The GREENbanking4Life project of Piraeus Bank
Communication and education
Educate staff through the Bank’s intranet
E-learning programme “PIRAEUS BANK AND THE ENVIRONMENT

72. Educate staff through the Bank’s intranet
The GREENbanking4Life project of Piraeus Bank
Communication and education
Educate staff through the Bank’s intranet
Module I. Introduction, Climate change, Environmental Footprint
Module II. Waste –Recycling
Module III. Energy-Renewable Energy
Module IV. Water
Module V. Green procurements

73. Educate staff through the Bank’s intranet
The GREENbanking4Life project of Piraeus Bank
Communication and education
Educate staff through the Bank’s intranet
600 voluntarily have participated in the e-learning programme, 11% of Piraeus Bank staff in Greece

74. Communication and education
The GREENbanking4Life project of Piraeus Bank
Communication and education

75. Set targets for improvement of employees’ environmental behaviour
The GREENbanking4Life project of Piraeus Bank
Communication and education
Set targets for improvement of employees’ environmental behaviour

76. Create incentives to improve employees’ environmental behaviour
The GREENbanking4Life project of Piraeus Bank
Communication and education
Create incentives to improve employees’ environmental behaviour
Prize awards for recycling competition in the Bank.

77. ENVIRONMENTAL RESULTS
The GREENbanking4Life project of Piraeus Bank
Major Environmental Results
ENVIRONMENTAL RESULTS
 By using reclycled paper, we saved 26,000 trees in the last three years.
 By recycling computers and other electronic materials (32.2 tn) we avoided wasting 8 tn glass, 11 tn aluminium and 7 tn of plastic.
 By avoiding 950,000 Km of transport through e-learning, we reduced emissions of CO2 by 170 tn.
 Translating Piraeus Bank’s financing in RES (€ 174,000,000, 31/12/2008) into avoided CO2 emissions, corresponds to 400,000 tn of CO2 or the equivalent of 30 million trees.

78. Environmental Department
The GREENbanking4Life project of Piraeus Bank
Contact Info
PIRAEUS BANK
Environmental Department
4, Amerikis Str., Athens
GREEN BANKING Branch
18, Panepistimiou str., ATHENS