1. 13 October 2011 NETS Conference
Distracted Driving
13 October 2011
NETS Conference
Mike Watson
Global Road Safety Manager
Confidential

2. Move towards generative culture
PATHOLOGICAL CULTURE
Who cares as long as we’re not caught
REACTIVE CULTURE
Safety is important, we do a lot every time we have an accident
CALCULATIVE CULTURE
We have systems in place to manage all hazards
PROACTIVE CULTURE
We work on the problems that we still find
GENERATIVE CULTURE
This is how we do business around here
FLAGSHIP
ACTIVE PARTICIPATION
UNACCEPTABLE
FOUNDATION
FULL IMPLEMENTATION
Confidential

3. “Poor safety is nothing more than a lack of leadership.”
“Safety is not only our number one priority and value, it is a fundamental reflection of our performance”
Peter Vosser – CEO Royal Dutch Shell

4. Why do people err?

5. Distracted Driving Types of Driver distractions: Use of mobile phone
Reading a map
Dashboard dining
Adjusting radio, air conditioning
Objects on wind screen
Moving objects in the vehicle
Personal grooming
Outside distractions
When people are distracted, they:
Drift to another lane
Tailgate
Cut someone off
Confidential

6. What does Shell do to minimize risk?
Decade of Action
What does Shell do to minimize risk?
Do not operate a mobile phone while driving and drive at a safe speed
No alcohol or drugs
Follow the JMP, adhere to the driving hours and rest-break regulations
12 Life-Saving Rules:
Our 12 Life-Saving Rules are the next step in our Goal Zero Journey. The 12 Life-Saving Rules reinforce what employees and contractors must know and do to prevent serious injuries or fatalities. Although office conditions are very different than refinery conditions, all Shell sites have these mandatory rules in place.
The rules are there to create structural safety behaviour. If the rules are ingrained in the minds of the employee that works at a Shell office, then they will apply them when they visit any refinery or gas-to-liquids plant - knowing that the rules will help them stay safe.
First and foremost we have Shell worldwide Road Safety Standards, which set minimum road safety requirements for Shell – and its contractors.
Road Safety:
Four of the Life-Saving Rules are related to road safety. They are:
Wear your seat belt
Do not operate a mobile phone while driving and drive at a safe speed
Follow the Journey Management Plan, adhere to the driving hours and rest-break regulations
No alcohol or drugs
It’s important to note that we operate in areas of the world where public infrastructure and legislation are not in place and where other parties may not comply with existing road safety controls, for example speed limits, seatbelt use, or using mobile phones while driving.
Wear your seat belt
Road safety – Decade of Action

7. Use of technology - IVMS
From installing an IVMS device
It is not just installing the IVMS device; the crucial part of the process is providing feedback to the driver in a positive manner. Positive feedback is much more effective than negative feedback.
To improving driver behaviour
February 2011

8. Use of technology - IVMS
System to improve driver behaviour by monitoring key driving characteristics and provide feedback to the driver
Key characteristics we track:
Speeding
Harsh acceleration
Harsh deceleration
Driving hours
Seat belt compliance
Night driving
GPS vehicle tracking
Driver identification
IVMS settings in line with OGP requirements
Legal issues (data privacy requirements)
Confidential