1. Rubery Juniors FC DNA
First created Autumn 2015

2. What do we want to be as a club?
What is our DNA?
Who We Are
The Rubery Juniors Player
How We Support
How Do We Coach
How We Play

3. Who We Are
Grassroots club providing boys and girls the opportunity to enjoy playing football in Wythall and surrounding areas
We are currently a Charter Standard Club – can we work towards Community status?
We follow these principles:
Accessible within financial limits – providing the best facilities at the lowest possible cost
Attractive to children of all levels – from beginners to advanced
Make it as simple as possible for managers and coaches
Feed players from the soccer school to Rubery Seniors
Respectful of the local FA rules and regulations and philosophies
We guide children how to play in a sporting nature and to win or lose with pride & respect for your team and the opposition

4. The Rubery Juniors Player
Personal Attributes
Happy
Confident
Fitness
Versatile / overall game
Proud
Respectful
Polite and well mannered
Feeling an equal amongst a team
Willing to learn and develop
Enjoyment of the game
Sportsmanship
Help Team mates – encourage and support
Develop the shy ones
Committed
Footballing Attributes
Having a shared playing philosophies
Develop as a team
High energy
Good touch
Good defending
Able to pass and recognise when to pass
Confident to take on 1 v 1
Leadership qualities in game situations – help with training – help with running events at the club
Good with both feet
Don’t allocate preferred position until 11 v 11 game
Good decision making

5. How Do We Coach Social Coaching Football Coaching
Improve players all round multi skills movements (forwards / backwards / sideways / jumping / skipping etc )with playground games as part of warm ups?
Non – critical or constructive criticism
Positive reinforcement
Enthusiasm
Consistent message
Rubery Juniors FC Respect –
Don’t argue with refs
Support the kids
Educate parents kids and coaches
To be respectful at all times
Proactive planned curriculum rather than reactive to games on a weekend
Football Coaching
70% ball rolling time
Game realistic sessions
No lines / queues
Often – pull out individuals to coach improvements – rarely – stop the entire group from playing
1 ball drill for every player
50% of the training session is game time with stoppages to praise or educate
STEP Principle
Maximise Playing time in training and warm ups
Fitness training ?
Coaching points last no longer than 30 seconds
Fun
Coaches don’t take part (safety) / only in goal if really necessary

6. How We Play
Fair
Possession based – pass and move – with a positive end product
Encourage creativity in the right areas of the field
Play out from the back when possible
For enjoyment – with a smile
Desire and passion
Versatile play – opportunity to try in all positions
Supporting each other
RESPECT
Intelligently recognise moments in the game – counter and retain
Create space – use all the pitch
Encourage team mates
Don’t criticise
Play to final whistle
Don’t lose heart – look to improve next
Play as a team not as individuals

7. How Do We Support
Support new coaches – booklet of age appropriate drills
Quarterly accredited bespoke CPD for Rubery Junior FC?
All coaches to be part of the licensed coaches club
Lead Coaches for Foundation / Youth Phase?
Mentoring system / buddy system for new coaches?
Tailored age group coaching
Specific training for goalkeeper – regular GK session required?
Coach networking sessions – to share best practice ?
FA Coaches App