1. Francesca Spigarelli
Vice Rector for Entrepreneurship and Technological Transfer, and for European Research Policy
University of Macerata

2. The Issue and the Paradox
Silicon Valley and Washington consensus & globalization...
structural changes but no attention to the process
Reverse the trend
(with a Keynesian approach)
Local/national governments... promote upskilling of jobs and facilitating institutional environment to prepare the labor force to meet the new paradigm:
era of big data, artificial intelligence, mass customized production.
The impact on local communities
No alternative employment opportunities & ancillary economic activities destroyed.
A missing solution... a missing partnership?
HEIs failed to provide training/retraining to workers displaced by globalization.
A new industrial renaissance, based on multi-level policies for local development grounded on EU policies and H2020 priorities

3. Co Creation paradigm Factory of Future Smart Specialization Strategy
Sustainability
Co Creation paradigm Factory of Future
Smart Specialization Strategy
Circular Economy
Humanities
skills
Understand human needs and
community needs
Understand consumer behavior
Economic and
Managerial skills
Design collaborative consumption models
Design New business models (logistics, customer care, Industry 4.0)
Engineering and
Technical skills
Introduce new Product engineering processes (promote CE by design)
Leverage on
Internet of Things
Data mining and data management
Legal skills
Support privacy by design
Tackle data storage issues and use of big data

4. sustainability co-creation role
University and scientists:
work to produce transformative knowledge;
provide concrete solutions to specific societal challenges.
sustainability co-creation role
Universities “collaborate with diverse social actors to create societal transformations in the goal of materializing sustainable development in a specific location, region or societal sub-sector” [Trencher, 2016]