1. MARKETING IN THE FEED SECTOR
Anne Deguerry
Entofood – Malaysia
The insect industry in ASEAN:
Insights with AFFIA

2. INSECT AS FEED: GENERAL FRAMEWORK
Animal protein consumption
Natural resources
Fishmeal price
Organic waste to be recycle
CIRCULAR ECONOMY
LOW CARBON FOOTPRINT
LOCAL VS GLOBAL => FEED SECURITY
SUSTAINABLE & ALTERNATIVE PROTEINS

3. 37 % 4 65 % INSECT AS FEED: WHAT THE MARKET IS
ASIA PACIFIC ACCOUNTS FOR
37 %
of global compound
feed production 4
of world’ 5 Aquafeed producing country
65 %
of global aquafeed market
Source: Feed International’s 2015 World Feed Panorama

4. GLOBAL NEED IN SUSTAINABLE & ALTERNATIVE PROTEINS
INSECT AS FEED: WHAT THE MARKET WANTS
GLOBAL NEED IN SUSTAINABLE & ALTERNATIVE PROTEINS
MARKET REQUIREMENTS
. Quantity
. Quality
. Price
Huge volumes required
SUBSTRATE
Manure
Food waste and catering
Agriculture waste and by-products

5. TOWARD ENVIRONMENTALLY FRIENDLY AND GREEN IMAGE
INSECT AS FEED: B2B MARKETING
TOWARD ENVIRONMENTALLY FRIENDLY AND GREEN IMAGE
Insect as Feed
Producers
Feed Manufacturers
Farmers
Consumers
Sustainability
Fishmeal free feed
Final consumers concerns

6. INSECT AS FEED: RETHINKING FEED
Sustainability
Costs & Performance
Feed replacement
don’t increase
antibiotics use
Composition of
compound feedstuffs

7. The insect industry in ASEAN:
Thank you
The insect industry in ASEAN:
Insights with AFFIA