1. IEEE Press Board – Friday August 23, 2013
IEEE Product Update
IEEE Press Board – Friday August 23, 2013
Reynold Guida, Director Product Management
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2. IEEE Press Board Presentation Agenda
Introduction – Product Design / MSD
Xplore – overview
Content, partners, application functionality
Xplore customers
Who is using Xplore
Xplore usage – platform and eBook
Continued development
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3. Focusing on the Customer IEEE Product Design
Senior Director
Product Design
K HAWKINS
Director, Product Management
R GUIDA
Director, Strategic Marketing
M SPADA
Director, Strategic Analysis
F PEPE
Director, NPD
D GOLDSTEIN
Admin Ass’t
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4. Product Design’s Mission
Drive revenue to maximize the net surplus generated by products to ensure the long term health of IEEE
Diversify and grow our portfolio of products and services consistent with the IEEE mission
Manage an R&D budget to ensure products and services are competitive and meet user needs
We get there by:
Listening to the market
Supporting our sales partners and nurturing our existing products
Working with sales, customers, technology partners, volunteers & staff to thoughtfully plan and deploy new products that serve new customers
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5. How long does it take to make a successful product?
Based on a survey of 400 major product development organizations in various fields. Software and services tend to have shorter cycles.
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6. IEEE covers all areas of technology
More than just electrical engineering & computer science
OPTICS
RENEWABLE ENERGY
SMART GRID
SEMICONDUCTORS
IMAGING
INFORMATION TECHNOLOGY
AEROSPACE
CIRCUITS
COMMUNICATIONS
ELECTRONICS
BIOMEDICAL ENGINEERING
LTE WIRELESS BROADBAND
NANOTECHNOLOGY
CLOUD COMPUTING
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7. Quality content, quality partners
2.2 million conference papers
1,100 eBooks
1.3 million journal and magazine articles
23 thousand book chapters
5 thousand standards
470 eLearning courses
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8. IEEE quality makes an impact Thomson Reuters Journal Citation Reports® by Impact Factor Top 20 Publishers Referenced Most Frequently by Top 40 Patenting Organizations
By JCR Subject Area1
18 of the top 20 journals in Electrical and Electronic Engineering
10 of the top 10 journals in Telecommunications
8 of the top 10 journals in Computer Science, Hardware & Architecture
7 of the top 10 journals in Automation & Control Systems
4 of the top 5 journals in Artificial Intelligence
3 of the top 5 journals in Robotics
By Topic1
#1 in Artificial Intelligence
#1 in Automation and Control
#1 in Computer Hardware
#1 in Cybernetics
#1 in Industrial Engineering
#1 in Manufacturing Engineering
#1 in Telecommunications
By Patent2
1The Thomson Reuters Journal Citation Reports presents quantifiable statistical data that provides a systematic, objective way to evaluate the world’s leading journals.
2Source: 1790 Analytics LLC Publisher references compiled from 2012 USPTO patent filings
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9. Access to source and abstract information
Personalization
Search & Browse
Sort and filter
Access to source and abstract information
Author and institution disambiguation
Access to full text – PDF and interactive HTML
Article and patent citations, including WoS, Scopus, Xref, and social media
Open Access
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10. The world relies on IEEE information
1,844 Customer Sites
2,378 Customer Sites
1,605 Customer Sites
378 Customer Sites
Image:
4,488 customers at 6,206 sites worldwide
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11. The world’s most successful technology organizations rely on IEEE information
Technology Companies
5 out of top 6 Telecommunications companies
28 of top 29 Semiconductor companies
9 of top 10 Aerospace companies
9 of top 10 Communications Equipment companies
6 of the top 7 Computer Services companies
Universities
All of the top 100 engineering schools in US
97 of the Top 100 Technical Universities Worldwide
Government
Defense research and aerospace agencies
Communications and energy labs
Patent offices and scientific councils
Government R&D centers in North America, Europe, Asia and the Middle East
(US News and World Report 2011, Times Higher Education Top Technology Universities)
(Forbes Global 2000 Rankings, May 2012)
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12. Users of IEEE information and solutions
Quality information for diverse customer
Show return on investment
Dealing with disruption in their profession
Librarian
High priorities are funding, research, teaching
Time crunched, processing growing amount of information
Working and collaborating globally
Researcher / Scientist
Undergraduates managing studies and social
Graduate advisors influencing publishing habits and information sources
All need quick and easy access to quality relevant content
Student
Looking for competitive advantage
Need to assess research initiatives to support goals
Government organizations need to measure return on funding initiatives
Academic / Government Administrator
Current information in their area of interest
Connect with colleagues on projects and research
IEEE Members
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13. Xplore market penetration and use
Xplore Customer Segments
Xplore Usage Statistics (through June 2013)
51.6M visits and 153.7M page views
37M search queries
50.4M PDF downloads
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14. eBook market continues to grow
14.5% growth forecast for STM ebooks.
$674M
Outsell forecasts three-year STM book revenue growth of 1.1% (CAGR)
eBooks are 24% of all STM purchases in 2014
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15. MIT Press eBooks Library Computing and Engineering Collection – Aug 2012
MIT is one of the most well respected academic institutions in the world - #3 in World University Rankings for Engineering & Technology (2013)
MIT Press produces high quality, relevant content
Founded in 1932, making it one of the oldest American University presses
The only University press amongst the top 25 Engineering schools in the US to publish engineering and technology content
Rigorous selection and peer review process
Emphasis on leading areas of applied research
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16. Current Xplore eBook collection
Xplore eBooks by Topic
Currently 1,135 books having 23,306 chapters in IEEE Xplore
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17. IEEE eBook customers & usage
Wiley-IEEE / MIT Press Customers NA
172
EMEA 82
APAC 69 LA 32
355 academic, corporate and government Xplore eBook customers around the world
2013 Year to date downloads of over 500,000 for both Wiley-IEEE and MIT Press.
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18. Where do we go from here
Ensure that users come to IEEE and Xplore for their information needs
Continue to add quality, relevant content
Understand changing requirements and disruptions
Integrate customers and partners into development of new functionality and content
Experiment, test new concepts, and bring to market quickly
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19. Director Product Management
Thank You
Reynold Guida
Director Product Management