1. Impact Analysis: Announcement that Ava Duvernay Will Be the First African American Woman to Direct a $100 million film
August 3, 2016

2. Overview Date: August 3, 2016 Platform: Twitter
Account: Melissa Silverstein twitter
The tweet noted the belief that Ava Duvernay will be the first African- American woman to helm a $100 million film

3. Tweets 8,342 Impressions 403 Total engagements 8,610 Impressions
141 Detail expands
93 Link clicks
74 Likes
56 Retweets
33 Media engagements
8,610 Impressions
182 Total engagements
59 Likes
48 Link clicks
41 Retweets

4. Twitter Moments
After Melissa’s article was picked up by several major blogs and news sources, it went viral and was flagged as a twitter moment.
As of 8/21 the blog post has been read by 36,000 people.

5. Media Impact

6. Media Impact

7. Celebrity Coverage