1. “You know ______________, well, the library can _______________.”
LEARN HOW TO PITCH
“You know ______________,
well, the library can _______________.”
Concise
Customized
Conversational
Wendy E. Moore
Acquisitions Librarian
University of Georgia Law Library

2. Message Mapping STEP 1 STEP 2 STEP 3 Headline Key Benefit Key Benefit
What is the single most important thing you want your listener to know?
STEP 1
STEP 2
Key Benefit
Key Benefit
Key Benefit
STEP 3
Supporting Stories, Stats, Examples
Supporting Stories, Stats, Examples
Supporting Stories, Stats, Examples