1. An academic story Researchers and the media

2. Some examples

3. And more…

4. The benefits Dissemination Profile Influence

5. Otherwise…

6. The pitfalls Getting their interest Control Over-simplification Context Pick-up by others

7. What journalists want Content Authority Exclusivity Ease Access

8. Identifying your targets Media outlets Key journalists Social media

9. Your press release What are you saying? Who’s your audience? Is your message clear? Attach the report

10. The form…

11. The language Clarity Jargon-free (where possible…) Use the killer stats you want them to use

12. What happens next? The editing process Making yourself available

13. Managing expectations Deadlines The call-back method Will I get to see it? Contact sharing

14. Longer term projects Building relationships Pitching in advance Commentary pieces

15. The generalist Comment pieces Bite-size features

16. The moral of the story