1. Today’s Goals
Peer review the final draft of our visual analysis essays
Finalize development of our advertisement projects

2. Group activity – va final peer review
Exchange essay drafts with one other student who has not seen your draft thus far
Answer the following questions and share them with your peer
What is the student’s thesis? Take this directly from the text. Does it meet all of the VA thesis requirements we have discussed?
What topic is covered in each body paragraph? Does this match the order of the student’s forecasting?
Read through the student’s description paragraph. Then view their selected advertisement. Were you able to successfully visualize this ad? Was any important information left out?
Which of the student’s body paragraphs seems to give the best detail and analysis? Why?
What is the student’s clincher? On a scale of 1-5, how interesting is this clincher?
If you could offer the student one suggestion to finish their essay, what would it be?

3. Advertisement Project
Create a print advertisement or commercial (~30 seconds) for your product
You will have to utilize 5 or more of the following techniques:
Ethos
Pathos
Logos
Mirror effect
Window effect
CF: Color
CF: Lighting
CF: Focus
CF: Framing

4. Group project- ad analysis
Show your ad project to one of the other groups
Answer the following questions WITHOUT asking the other group
Which of the 5 (or more) visual rhetoric strategies are being used in this advertisement?
Has the ad successfully addressed the “problem” it was trying to overcome? Why or why not?
If you saw this ad on television or in a magazine, what would you think? How memorable would it be?
What is one suggestion you could give to this group to make their ad more realistic and believable?

5. homework Visual Analysis – Final draft 750+ words
Must include works cited page
Submitted to Turnitin.com by 3-9 at midnight