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ROLE OF COMMUNICATION IN ORGANIZATIONS

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Presentation on theme: "ROLE OF COMMUNICATION IN ORGANIZATIONS"— Presentation transcript:

1 ROLE OF COMMUNICATION IN ORGANIZATIONS
facilitates internal and external interaction of an organization. Promotes organizational policies.

2 Ways of communication Downward Upward Lateral Diagonal

3 Grapevine communication
This travels parallel to, or even ahead of official communication. Rumour intensity is associated with its importance to the people and the ambiguity of the facts linked to it.

4 Causes of grapevine Employees rely on grapevine when:
Communication from management is limited. There is pending change There is preferential treatment to certain employees by managers They are generally talkative

5 Benefits of grapevine communication
Fills in gaps left by formal communication Provides answers to unaddressed questions. Direct and selective method of communication. Helps managers know their subordinates’ reactions on organizational policies. Gives constant feedback

6 Grapevine communication cons
Is usually verbal hence untraceable Based on partial information, exaggeration and subjectivity. May hamper an organization’s image as it may carry false negative information. May lead to employee hostility against executives. Hampers productivity since time may be spent talking rather than working.

7 Grapevine can be spread through
word of mouth Internet and intranet Tele/cell phones Copying machines Fax machines

8 Managing organizational Grapevine
Supply employees with clear, accurate and timely information Keep formal communication lines open and the process as short as possible Use a variety of communication methods to reach everyone in the organization Participation by managers in organizational social activities Network with opinion leaders Manage informal groups.

9

10 Organizational conflicts
Disagreements between individuals or groups in an organization; or between organizations; within an individual Dysfunctional view to conflict The Functional view to conflict

11 Benefits of conflicts Leads to efficient resource allocation
Brings out hidden and burning issues Help managers understand subordinates attitudes Leads to quality decision making Helps in releasing stress

12 Conflicts drawbacks Reduces productivity Delays decision making
Causes low employee morale if not resolved Sharpens differences and widens the gap between groups May lead to high labour turn-over or industrial action Leads to formation of informal groups

13 Conflict management strategies cont…
Competition Collaboration Avoidance Accommodation Compromise Assertive Non-assertive Non-cooperative Co-operative

14 Conflict management strategies cont…
Avoidance withdrawing from or suppressing conflicts (Non assertive & non cooperative) Useful when There is need for reflection conflicting parties need to get over their conflict One party realizes that they have less power and it will be difficult to change the situation.

15 Conflict management strategies cont...
Accommodation Placing another’s needs and concerns above your own (co-operative & non assertive). Useful when: one realizes his mistakes and wishes to learn. one part has less power in the relationship. One wants to build credit for important issues to come.

16 Conflict management strategies cont...
Competition Satisfying one’s own needs at the expense of another’s no matter the cost (Non co-operative & assertive). Useful when unpopular decisions are to be made Defending policy issues the relationship with the other party is not important

17 Conflict management strategies cont...
Compromise Each party giving up something of value (in between). Useful when One part cannot force their solution on the other Two opponents with equal power have different views on an issue.

18 Conflict management strategies cont...
Collaboration Seeking an advantageous solution for all parties. Acknowledging and accepting differences, and exploring alternative solutions that meet everyone’s needs and concerns (co-operative & assertive). Useful when issues are important to everyone and all sides need to be committed to the solution. There is need for learning; testing own assumptions and understanding other parties’ views..


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