1. What makes a good Magazine Ad?

2. Today’s Design Element:
Color
There are two kinds of colors:
Cool & WARM
There are 2 kinds of colors, Cool colors and Warm colors.
COLORS

3. Green Blue Purple Cool COLORS
Cool colors are Green Blue & Purple. They are soothing, remind you of nature, of peace and rest.
Purple

4. Oranges Yellows WARM COLORS Reds
Warm colors are Red, Yellow & Orange. They are hot, fast, dynamic & purposeful, happy & cheerful.

5. Remind us of water or sky Give feelings of quietness or restfulness
Cool COLORS
Remind us of water or sky
Give feelings of quietness or restfulness
Cool colors tend to move away from you, are not confrontational.

6. Appear hot like the sun or fire.
WARM COLORS
Appear hot like the sun or fire.
Give feelings of happiness, activity & cheerfulness.
Warm colors seem to move toward, in your face, energetic & intense.

7. Different effects. The same ad - Two different colors.
Notice the difference between the same ads using with different colors.
Use warm colors for ads that contain powerful or “masculine” products like race cars or trucks, fast food or Blood.

8. Or blue. NASCAR doesn’t do green.
Can you imagine NASCAR using happy blue or soothing green? NO! They use Warm colors because:

9. Cool COLORS
move away from you…

10. WARM COLORS move toward you…
Warm colors have the illusion of moving toward you. For instance, try this simple trick.
move toward you…

11. Warm COLORS
Red and green are fighting for your attention. But red wins out, because it is a warm color. Warm colors are "advancing” toward you.

12. Warm COLORS
Yellow and Blue are the same thing. But Yellow wins out, because it is a warm color. Warm colors are "advancing” toward you.

13. Which one recedes and looks smaller?
These squares are the same size, but one comes forward and looks larger. Which one recedes and looks smaller? Which one looks smaller?
These two squares are the exact same size.
Which one comes forward and looks larger?
Which one recedes and looks smaller?

14. Colors used in your ads should match the product being sold!
It is essential that the colors used in the advertisement bear some relationship to the product or service being advertised.
If you want to advertise insurance or a stuffy business use blues & stable colors.
If you want to sell basketball shoes use action colors.

15. Unless you want to purposely SHOCK the viewer!
It is essential that the colors used in the advertisement bear some relationship to the product or service being advertised.
If you want to advertise insurance or a stuffy business use blues & stable colors.
If you want to sell basketball shoes use action colors.

16. These are the wrong Colors!
Ask Students what the definition of color and why advertisers spend so much time worrying about it.
These are the wrong Colors!

17. Remember: Cool colors denote calm and comfort.
Ask Students what the definition of color and why advertisers spend so much time worrying about it.

18. Warm colors are action colors!

19. Warm colors are action colors!

20. Why are these the right Colors for this product?

21. Warm colors are action colors!

22. A career in Advertising is better than flipping burgers!
Stop here.
Remember
A career in Advertising is better than flipping burgers!
Decide as a class what is a good definition of Color.
Why do advertisers spend so much time worrying about color?
Ask Students what the definition of color and why advertisers spend so much time worrying about it.