1. Perception- the interpretation of sensory information.
Gestalt- a meaningful whole
Illusion- misinterpretation of sensory information
Subliminal- sensory information below level of awareness

2. Pavlov’s Dog

5. Pavlov

6. Ivan Pavlov is my Dog

7. John Watson and Little Albert

8. Systematic Desensitization
Mary Cover Jones

9. Ivan Pavlov John Watson

10. Stimulus Generalization

11. Extinction
A conditioned response/behavior ceases

12. Spontaneous Recovery
An extinct response suddenly returns after exposure to previously conditioned stimulus after a rest period.
Extinction occurs more quickly after spontaneous recovery.

13. B.F. Skinner

17. BF Skinner
Operant Conditioning

18. Reinforcers Primary (unconditioned) Secondary (conditioned)
Food, Water, Sex
Secondary (conditioned)
Paired with primary reinforcer
Money
Clicker
Car (think of the commercials)

19. Behaviorists
PAVLOV WATSON SKINNER C C O

20. Operant Conditioning
+ -
Reinforcement
Punishment

21. Classical versus Operant
Learning through the association of two stimuli (i.e. bell and food, mouse and loud noise)
Learning based on consequences of actions (i.e. good boy have some candy)

22. Martin Seligman- Learned Helplessness

23. Classical versus Operant
Classical (Respondent)
Learning through the association of two stimuli (i.e. bell and food, mouse and loud noise)
Behavior is reflexive
Operant
Learning based on consequences of actions (i.e. good boy have some candy)
Behavior is controlled or “operates on the environment”

24. Classical versus Operant
Your father gives you a credit card at the end of your first year in college because you did so well. As a result, your grades continue to get better in your second year.

25. Classical versus Operant
When you were little the loud noises at the circus sacred you. Ever since you have been afraid of clowns

26. Classical versus Operant
A lion in a circus learns to stand up on a chair and jump through a hoop to receive a food treat.

27. Classical versus Operant
Your car has a red, flashing light that blinks annoyingly if you start the car without buckling the seat belt. You become less likely to start the car without buckling the seat belt.

28. Classical versus Operant
A professor has a policy of exempting students from the final exam if they maintain perfect attendance during the quarter. His students’ attendance increases dramatically.

29. Systematic Desensitization

30. Schedules of Reinforcement
Fixed Variable
Ratio
Interval

31. Albert Bandura
"Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do. Fortunately, most human behavior is learned observationally through modeling: from observing others one forms an idea of how new behaviors are performed, and on later occasions this coded information serves as a guide for action."

33. Bandura- Modeling-Bobo Doll
Social Learning

34. Vicary Subliminal Ads

35. Writer A Writer B
A R
A A
R R
R A
R R
R A

36. Albert Bandura
MODELING

37. Our Journey memory Conditioning/learning perception
Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.
memory
Conditioning/learning
perception