1. Now We’re Talking
For Healthy Minds

2. Context
IAPT seeks to address the needs of people with anxiety and depression.
It has been assessed that at any time in Worcestershire there are 49,140 people suffering with these conditions.
IAPT services are targeted at providing short focused interventions that improve the patient’s presentation.
We are currently commissioned to provide access to 16.8% of this catchment population.
We need to reach 19% (9,346) of Worcestershire population in Q4 of 18/19 which rises to 25% (12,298) by Q1 of 20/21

3. Men
Just over three out of four suicides (76%) are by men and suicide is the biggest cause of death for men under 35 (Reference: ONS)
12.5% of men in the UK are suffering from one of the common mental health disorders
Men are less likely to access psychological therapies than women. Only 36% of referrals to IAPT (Increasing Access to Psychological Therapies) are men

4. Campaign drivers Aims:
Increase self-referrals into Worcestershire Healthy Minds (IAPT), particular from men
Reduce stigma around mental health, normalize it and encourage people to talk
Help Worcestershire to be the most supportive mental health county in the country
Linked to Trust strategy
Raise our profile as a leading Mental Health organisation

5. Now We’re Talking From October 2018 for initial 12months
High profile, Worcester Warriors principle partners
A series of short animations
Press/advertising/social media campaign
Importance of local partnerships

6. Current partners Worcester Warriors (principle partners)
Oil Basin brewery
Newsquest
Bullivant Media Group
South Bromsgrove 6th Form Centre
Starbucks (Kidderminster)
Morgan Cars
Baileys Bar, Bromsgrove
Barbers
Kidderminster Harriers FC
Worcester County Cricket Club
Asda
Worcester Veterans group
Malvern Town Football Club
Herefordshire and Worcestershire Sports Partnership
Worcestershire Wildlife Trust
Worcester Bosch
Worcester University

7. Other partners

8. Materials