1. Propaganda
What is it?
Where do we see propaganda?
What is it’s job?

2. Let’s start with the (pre-) conceptions
Propaganda is about lying or, at best, half-truths
It is about playing to emotions rather than reason
It is a ‘dirty trick’ designed to get people to do something they might not otherwise have done
It is only done by ‘them’ i.e. dictators who fear public opinion – ‘we’ tell the truth
It is only done in wartime by democracies
It is an abuse of communications processes

3. What it really is
It is a process of communications/persuasion between sender and recipient
As such, it is value-neutral
It depends for its success upon credibility
It lies on the spectrum of communication of who says what, when, how and with what effect.
To distinguish it from other forms of communication, it needs to add why
Therefore the question of intent is critical

4. Why is intent so important?
Because what distinguishes it from other forms of communication/persuasion is that it is designed to benefit the source more than the recipient
Hence value-judgments need to be applied to the motives of the source
To talk of ‘good’ or ‘bad’ propaganda is meaningless without this
Then there is ‘effective’ and ‘ineffective’ propaganda in terms of whether the intention is translated into desired thought and/or behavior

5. What is Propaganda?
Propaganda is information or ideas methodically spread to promote or injure a cause, movement, nation, etc.
It is used as advertisements to "sell" a product or idea or to persuade a person to do or believe something.
Examples include commercials, advertisements, movie trailers, lawn signs, etc.

6. What is propaganda?
A way of manipulating people using images and words to achieve a desired affect or outcome
Propaganda clouds reality and gets in the way of clear and honest thinking
During wartime, propaganda is designed to provide a focus for our mistrust and hatred, to dehumanize the enemy so they may be killed without remorse

7. Propaganda
An opinion expressed for the purpose of influencing the actions of others.
All types of media (posters, photos, books, news, music, comic books, film, cartoons)

8. Different types of propaganda
Black (or covert)
White (or overt)
Grey (unknown source)
Cohesive propaganda
Divisive propaganda
The ‘P’ word – publicity, public relations, psychological operations, public diplomacy, perception management

9. Domestic or foreign
Home propaganda usually plays out under ‘information’ policy – ‘we tell the truth to our people’, ‘they tell lies about us’
International propaganda: is it an interference with the internal affairs of other nations?
Censorship and propaganda have been traditional handmaidens – but is this possible any more in the ‘information age’
Blurring or ‘domestic’ and ‘foreign’ within the context of globalization

10. COHESIVE PROPAGANDA CREATE GOODWILL PROMOTE FRIENDSHIP RAISE MORALE
STRESS COMMON INTERESTS
GAIN CO-OPERATION

11. DIVISIVE PROPAGANDA LOWER MORALE CREATE APATHY, DEFEATISM & DISCORD
PROMOTE DISSENTION, PANIC SUBVERSION, RESISTANCE, DESERTION, SURRENDER & DEFECTION

12. PROPAGANDA PRINCIPLES
IS MOST EFFECTIVE WHEN
IT IS BASED UPON CREDIBLE TRUTH (or at least individuals think its true)
PRESENTED IN AN ATTRACTIVE FORM
IT AROUSES A NEED
IT SUGGESTS SATISFACTION

13. Bandwagon
Hop on the bandwagon or else you don’t fit in. Everyone is doing it, so you should too. This technique is contrived peer pressure – no one wants to be left out or behind

14. Bandwagon
Everyone listens to the Fuhrer

15. Testimonial
A celebrity or expert who endorse a product, candidate, or idea. Think about all of the commercials with celebrities. The celebrity may not always be qualified to speak on the subject.

16. Testimonial

17. Plain Folks
This technique has a person or cause being associated with regular people. Candidates who are just like you – they put their pants on one leg at a time too.

18. Plain Folks

19. Fear
During wartime this technique is used often. It informs people that personal danger is imminent if they do or do not do some specific action.

20. Transfer
Opposite of “guilt by association.” Makes faulty connection between two things to make one seem more appealing. Propagandists transfer the fame, prestige, or reliability of something or someone to an issue that may or may not be related. Any politician who publicly says a prayer is transferring religion to their image. Use of a flag or patriotic leader is also commonly utilized. The Nazis justified treatment of the Jews by “proving” their inferiority through their own science.

21. Transfer

22. Logical Fallacies
Drawing a conclusion from a series of premises. For example: Religion is good. Wars are fought over religion. Therefore, religious wars are good.

23. Glittering Generalities
Use of words and images that generally carry a favorable meaning to everyone; including liberty, democracy, freedom, and civilization. It hopes to associate a person, idea, or group with a positive feeling, but no direct evidence, to make something seem good. The largest problem with this technique is that all of these words mean different things to different people. The reverse of “Name Calling.” Frequently used terms are freedom, democracy, and liberty.

24. Glittering Generalities

25. Name Calling
This technique links a person or idea to a negative image. It is hoped that association with this negative symbol will cause the viewer to reject it outright. A derivative of this technique involves carefully selecting descriptive words. Compare the connotations word determined and aggressive. This is the opposite of glittering generalities. Often used in labeling an opponent. For example: Commie, radical, yuppie, pig, etc.

26. Name Calling
"The Jew: The inciter of war, the prolonger of war."

27. Appeal to Authority
Appeals to authority have important and powerful people supporting a candidate or idea. Similar to testimonial.

28. Euphemisms
The use of words or statements that deter from the meaning, to make it not as bad, and more tasteful to the general public. Making something negative or neutral seem less bad or positive. Example: War casualties and fatalities being called “collateral damage” or the Nazis used the term resettlement to describe the mass murder of the Jews.

29. Euphemisms

30. Other Techniques Bandwagon
Fancy Words - Use of elegant or technical sounding words to persuade and camouflage the truth.
Word Magic - Uses emotional or catchy words to create a positive feeling and makes it easier to remember the product or idea.
Jingles - Songs or rhymes for you to sing and remember.
Emotional - Any other advertisements that invoke and emotion.
Misery - Appeals to pity or sympathy to gain support.

31. Other Techniques
Black and White - Presents an issue as having only two choices. If you don’t like one choice, you must choose the other
Simplicity and Repetition - Keep it simple and say it often enough so people will remember it and believe it