1. Genesys AppFoundry
MODERNIZING GENESYS ECOSYSTEM BY PROVIDING A CLEAR PATH TO MARKET, DIRECT COMPENSATION FOR GENESYS SALES AND ACCESS TO GENESYS CLOUD MARKET

2. Agenda Brief Corporate Overview Technology Partnerships
What is AppFoundry?
Status Report
What’s new
How do you get engaged?
In this Webinar, we’re going to give you an overview about Genesys Marketplace Program AppFoundry. 
First of all, we’ll discuss the technology partnership program.
Second, I’d like to spend a couple of minutes on the question of “What is AppFoundry?” and I’d like to give you a quick re-cap on our current Genesys platform portfolio. 
Next, I’d like to give you a status report and give you a deeper insight into what we’ve achieved in 2016.
As we’ve updated the AppFoundry Program by April 1st 2017, I’d like to give you an introduction to the recently added options of AppFoundry.
And finally - I’d like to cover how you can get engaged with the AppFoundry Enterprise Marketplace Program.
Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

3. Effortless Customer Experiences Start with Genesys
Corporate Overview
 Welcome, topic of the day. Effortless experiences result in great relationships using omnichannel engagement:
Omnichannel engagement is the possibility to design ONE outside-in, customer-first, engagement model that includes all imaginable channels and touchpoints across marketing, sales, and service moments of the customer lifecycle. It is delivering effortless and consistent experiences all the time.
The difference between ordinary and exceptional relationships lies in your ability to engage and be engaged, to create one lifecycle for your customer, to make everything effortless. We want to talk about today, see where we are, and see where we could take you to.

4. THE CX CLOUD AND PREMISE LEADER
Genesys at a Glance
Gartner Magic Quadrant Leader for both cloud and premise
Complete, Omni-channel CX platform
Open platform for over 20 years
THE CX CLOUD AND PREMISE LEADER
25 BILLION INTERACTIONS
1.3 BILLION REVENUE
5,000
EMPLOYEES
1,000
PARTNERS
10,000
CUSTOMERS
The acquisition really has brought a lot of good change the company. So at a glance Genesys now handles over 25 billion interactions a year, we've got over customers, over a thousand partners, over employees and a very strong revenue base. We've also been very public about our R&D spend. This is not covered on the slide, but in case you missed it: Genesys has shared publicly that we have over 200 million dollars a year spent in R&D and that number - while impressive in and of itself - is even more impressive when you consider the fact that it eclipses the combined R&D spend of our top three competitors in the space. 
So we’re really keeping our focus on innovation e
I think that this this provides again a great message to you - or ecosystem partners - and that we are going to continue to innovate on the platform to make it a stronger platform and a place you can deliver ongoing innovation in the market but also expand your market. 
Genesys has always been known as a brand that caters particularly well to the large and extra large enterprise - the Fortune 2000 if you will - across the globe, and we have had a good amount of success over the last few years in the mid-market space as well.
But to be fair: Interactive Intelligence has more success in that mid-market space and with the addition of their products and their portfolios to the Genesys family the message for you are ecosystem partners is that your market has expanded markedly.
ven as we go through this next stage in our evolution. 

5. Customer Experience Platform Portfolio
So the three offers that make up the Genesys portfolio are here on the screen are PureCloud, PureConnect and PureEngage. We've rebranded the portfolio to have a common naming as we are one company now and it's really important that we have a single face to the market.
PureCloud comes over from the interactive intelligence acquisition. This is the all in one contact center offer, which is a very capable. It is also very much a self-service platform that customers can use and it enables them to control their own administration and their own onboarding in many cases. And it is a a platform that's been built 100 percent into the fabric of AWS. It has a very strong architecture for rapid innovation and improvement on that platform. 
PureConnect, formerly known as CIC, customer interaction center and CAAS, the cloud offering of the first generation Interactive Intelligence product is an all in one multi-channel offer. 
 Again, this platform is very very straightforward to deploy and administer and really the strongest software in the mid-market space for a number of years and will continue to be targeted there. 
If you're coming to us from the interactive intelligence ecosystem or particularly if you're familiar with interactive intelligence, you know that the the focus over the last 12 months has gone off of CIC and CAAS, but I'm here to say very clearly that we're committed to that platform and we are really reinvigorating the roadmap and the focus on selling that platform.
And it is really an opportunity for the Genesys ecosystem to now extend their offer to that mid-market space in force.
And finally PureEngage is the old Genesys that you know and love. 
This is our our omni channel offer of the clear omni channel leader in the market. And again the cloud and premise Genesys offer that those in our program know well.

6. The Entire Portfolio Shares The Same Focus
Design exceptional relationships with all your customers
Empower your staff to manage the best outcome
Run your business in smarter ways
Whether we're talking about PureCloud, PureConnect or PureEngage: The focus for a Genesys remains the same: To be the leader in the customer experience market and to provide the best customer experiences possible. 
Our focus is across the three Solution areas allowing customers to design exceptional relationships with their customers, empowering their staff and finally using analytics to run their business in a smarter way. 

7. Customer Experience Platform Solutions
CUSTOMER ENGAGEMENT
EMPLOYEE ENGAGEMENT
BUSINESS OPTIMIZATION
DIGITAL
INBOUND
SELF SERVICE
OUTBOUND
WORKLOAD MANAGEMENT
ANALYTICS
PLATFORM
INTEGRATION
WORKFORCE OPTIMIZATION
OMNICHANNEL DESKTOP
COLLABORATION
So these three solution areas are customer engagement, employee engagement and business optimization. Again, whatever platform we're talking about customer engagement is about digital engagement, inbound voice,  self-service be it IVR or digital and outbound voice capabilities. 
Employee engagement: In order to have engaged customers you have to have engaged employees. So we provide a full suite of workforce optimization capabilities to constantly improve workforce performance and measure their performance.
The fully integrated omni channel desktops are truly a focus over the next year to prove the omni-channel capabilities of of the PureConnect and PureCloud offers.
And finally with the addition of the PureCloud set of collaboration capabilities the Omni-Channel Desktop capabilities can extend across the enterprise.
In order to run your business like a smart one, you need the business optimization capabilities, like workforce management and analytics to be able to measure the performance of the of the context in your operation and improve it.
And of course the open platform, the open API and its SDKs that allow partners like you on this call, to extend the functionality of the platform and to ensure for our customers to integrate your software into their existing environments and leverage those investments going forward.

8. Technology Partnership Program
Overview

9. Technology Partnership Program
Access to Documentation
Access to Developer Enablement Team
Trial Licenses Hosted & On-Premise
Discounted Trainings
Marketing Material and Roadmap information
Early Adopter information
Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

10. Program and Marketplace
AppFoundry
Program and Marketplace
So that is a quick recap on Genesys and where we are after the acquisition. 
I really want to stress that that's the message I'd like to leave you with here today is that I think that this presents a great opportunity to expand your addressable market. And it just gives us more capability to execute across the entire contact center space. It also allows us to take an opportunity to improve the program.

11. What is the AppFoundry?
A modern, full-featured marketplace to give all Genesys Customers access to third-party integrations and applications.
Enhanced and improved marketing for partner applications & solutions
Ability to directly compensate Genesys Sales
$ per $ license quota relief
The only way we will enable integrations with Genesys Cloud
As you might already know, the AppFoundry is a marketplace for third party applications and also THE program through which we provide exposure to our ecosystem partners, ISV’s, SI’s and developers, as we want to give them a direct path to market and the ability to compensate and incentivize the Genesys sales team. 
AppFoundry is not just a website listing third party applications, but it is a true enterprise marketing program, which you can leverage to get exposure to Genesys customers and partners. 
The base of AppFoundry is a general partnership with Genesys, as AppFoundry is highlighting your Applications listed in the Enterprise Marketplace. The partnership itself is basically a Technology Partnership, covering all aspects of relevant items such as access to our documentation, access to Marketing Material, Access to discounted Trainings, 
Access to our Software as well as our SDK’s and access to our Developer Enablement team. 
With the listing of a Solution in AppFoundry, we finally give you the opportunity to incentivize the Genesys Sales team, as the shared revenue in AppFoundry will provide them $ per $ license quota relief and compensation.
Last but not least - AppFoundry is the ONLY way to build your integration into Genesys Cloud.
Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

12. +150 Apps +120 Technology Partners
AppFoundry today
+150 Apps
+120 Technology Partners
Let’s do a quick recap on on what we did last year.
AppFoundry today lists about 130 applications and you see the partners from the merge with Interactive Intelligence starting to pop up in AppFoundry. 
You're going to see that number grow very quickly over the next couple of months. We've also had the front door of the program closed for the last last three months since the first of the year. At the same time we've been putting together the two companies and putting together the 2 Marketplace programs.
So we've got a backlog of about 30 applications that we're going to be working through.
Expect to grow to grow very quickly over the course of this year upwards of 200 applications and in the short period of time.
But in the years since we've launched to be at over 130 applications from over 80 partners we're really excited about what we've seen from our ecosystem and really proud of of where you've helped us take the program already. 

13. 2016 in brief Over $1m USD in revenue to the AppFoundry
+200 introductions to Genesys accounts
+ 1,000 leads generated for partners from Genesys marketing
+600 members in Developer Community DevFoundry
100% Growth in AppFoundry listings
500% Growth in Developer community
Let's start with a quick recap on It's been a good year with over a million dollars in revenue generated by the program. Over 200 introductions to Genesys accounts, over a thousand leads generated for partners from Genesys marketing activity. 
And as I said before a 100 percent growth in AppFoundry Listings and the 500 percent growth in our developer community.
A quick note on developer community: If you're not already aware of it as a partner go to developer.genesys  .com. This is a Incredibly valuable resource for you.
And since we launched it about the middle of last year we've got over 500 active users of the developer portal.

14. Web traffic appfoundry.genesys.com
Since 1/2016
About 500 user sessions per week
Most traffic during business days
Returning visitor use pages as reference
On the app foundry itself: So 
In the course of 2016 we saw great traffic and great growth of traffic. We had over unique sessions from over users nearly page views and per session nearly four pages viewed per session. So that that means that viewers weren't just coming to the main landing page and bouncing right away. The average viewer was was going through and viewing at least three to four pages every time they visited. This is pretty strong for the first year. And as we began marketing this program more and more aggressively as we're going to cover today we expect that to just improve
Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

15. 2016 Major Milestone
A lot of the changes a lot of the updates we're going to cover and webinars today are a result of this major milestone that's on the screen right now. As you must know in December we closed on the acquisition of interactive intelligence.
I personally couldn't be happier about this acquisition. It allowed us to up to pair up with our strongest most innovative competitor in the market.
I think if you're in our ecosystem you'd likely watch our market very closely you might know it's widely recognized that Cisco's really pulled back on the contact center customer experience space and is not as invested as they  were the last three or five years. 
And of course Avaya and and Aspect's financial troubles have been quite public over last 12 months. And that puts Genesys in a very strong position and with the again with the acquisition of interactive intelligence we are without a doubt no matter what segment of the market you're looking at the de-facto leader in the contact center and customer experience space.

16. AppFoundry Partner Model
Presupposes that Genesys Licenses have not been sold to these seats- or that the core value of the partners solution is delivered to non contact center users.
AppFoundry Partner Model
Presupposes a brand new Genesys Deal, a major extension or a shift from one Hardware vendor to another (Day 1 deals)
Reserved for minor integrations, augmentations and marketplace resells
Presupposes that core Genesys licenses are already sold into account
Accessory Apps
Routing Apps
Custom Reports
IVR Apps
Workspace Extensions
Core Integration
Desktop Integrations
Reporting Apps
Custom Apps
EWM Adapters
ISV Integrations
Extension
Integrate to Genesys Platform(s) to deliver value to non-licensed Genesys users outside of the customer service operation
Hardware
Hardware additions
Headsets
Busy Indicators
Phonesets
Sold on Genesys paper
Sold on Partners Paper, Revenue Share through AppFoundry Sales Report

17. AppFoundry Partner Model
Presupposes that Genesys Licenses have not been sold to these seats- or that the core value of the partners solution is delivered to non contact center users.
AppFoundry Partner Model
Presupposes a brand new Genesys Deal, a major extension or a shift from one Hardware vendor to another (Day 1 deals)
Reserved for minor integrations, augmentations and marketplace resells
Presupposes that core Genesys licenses are already sold into account
Accessory Apps
Routing Apps
Custom Reports
IVR Apps
Workspace Extensions
Core Integration
Desktop Integrations
Reporting Apps
Custom Apps
EWM Adapters
ISV Integrations
Extension
Integrate to Genesys Platform(s) to deliver value to non-licensed Genesys users outside of the customer service operation
Hardware
Hardware additions
Headsets
Busy Indicators
Phonesets
30%
RevShare
15% / 25% *
RevShare
25%
RevShare 5%
RevShare
Sold on Genesys paper
Sold on Partners Paper, Revenue Share through AppFoundry Sales Report
* If sold in combination with Runtime Connector License targeted for Partner Product

18. How does it look? appfoundry.genesys.com So how does it look?
If you go to  can see the marketplace and you can see We have various different categories defined in the marketplace, associated to the Genesys taxonomy.
It's a very modern full featured marketplace with a carousel of featured applications and a variety of featured application listed below. And we've even equipped the AppFoundry with the Genesys digital engagement widgets so that if customers have questions can accept the offer to chat and chat with the Genesys sales development representative to log their questions which we will then pass to the partner that they're asking questions about.
We do use the leading enterprise marketplace platform for the AppFoundry.
And that is AppDirect. AppDirect is THE enterprise marketplace that such enterprises as IBM and many of the carriers like Telstra, AT&T Verizon business all use for their enterprise marketplaces. 
It has the ability to host multimedia content, so as a partner you'll be giving control and maintain control. If you are an existing partner you control all of the content.
You can enable your listing with multimedia content. Looking on the right hand side of the screen I'd highly encourage you to use the social media sharing buttons. You can see Facebook, Twitter and LinkedIn are clipped on the right hand side of this listing allowing you to really quickly push out your listing on all those different social platforms.
Finally you see the "learn more" button the top right. This is the call to action for the majority of listings today. As we start to enable the accessory app category, the "learn more" button for accessory apps will redirect to the ordering functionality of the marketplace.
With the "learn more button" the customer fills out a form and that data will be passed directly to you - our partners. We want our partners to have direct view of the leads that are coming into their listings, so that they can follow up on them directly. 
Of course we also maintain a record of those leads. So that when you reach out to us and ask us to set up introductions with our sales force we are more than happy to do that. Normally we are going to send you an introduction to the respective sales account manager anyways for the particular account.
That that brings me to one of the other key values of the program. In a little bit were going to be talking about how to start to think about being successful with the program. 
One of the most important things I want to leave everyone on the webinar with - is the need to take your opportunities - whether they're coming through the AppFoundry portal, from Genesys events or from your own marketing activities - to us - the AppFoundry team - to make introductions to the local sales team and to help you, that those opportunities can be worked on collaboratively. 
If you bring any opportunity to us, or any lead to us no matter where it was generated -  as long as it's Genesys account, we'll make an introduction to that sales force within 24 to 48 hours. 
That's our SLA to you. 
And again with the fact that your Revenue Share goes to directly retire license quota for our sales force, they have a very natural incentive to help you further with those opportunities.

19. AppFoundry Marketing Program
One more thing we wanted to cover today is AppFoundry marketing.
In 2016, we started to offer more marketing opportunities for our AppFoundry partners and in 2017 where we're putting a real focus on this.
As a new program, 2016 was really the startup year. We were getting the program in place ironing out some of the onboarding, partner recruiting and enablement activities.
Again the first year of the program was really about getting the program in place and an important part of that was providing the link to our sales force, so you could engage directly with those accounts and further opportunities no matter where the leads were coming from.
We started with the Partners and Friends webinar where AppFoundry members are able to highlight their application directly to Genesys sales. We invite the entire sales organization to join this webinar and have seen great engagement. The audience is composed of Business Consultants, Account Executives, Marketing, Engineers, Customer Care, really every group in Genesys.  The audience seeks to understand.  Most of the audience want to know why they should bring a particular partner into their accounts and most of all, how does Genesys and the Account Executives make money with the Partner.
We really want to focus on becoming an engine for opportunity for our partner ecosystem.
And in 2017 we think that the biggest value that we can provide to our ecosystem is really focusing on enabling more of a structured marketing program where we can help you get the word out not only to our salesforce but also to the customer base about your value added solutions.

20. Marketing Opportunities
2017 AppFoundry Marketing
Marketing Opportunities
Web page banners and icons pointing to AppFoundry – Partner and Solution pages
01 Genesys.com & appfoundry.genesys.com
Blogs, LinkedIn, Twitter, Google+ posts to our online community
02 Social Marketing
Featured AppFoundry app in each monthly issue of CX Customer Insider & Partner Network Insider
03 Customer & Partner Newsletters
Global customer and partner on-demand webinars highlighting AppFoundry partner application capabilities and benefits
04 Customer & Partner Webinars
A customized campaign to highlight application listing as well as reference to additional materials
05 Marketing
Global and Regional Customer & Partner events for face to face interactions
06 CX Events
 The Marketing Program is made up of six different categories. 
First, Let's talk about Main Websites
On the main Genesys.com we have a link to AppFoundry and listings of featured applications. On appfoundry.genesys.com we have the featured application carousel and the other featured apps below it.    
We rotate on a regular basis based on a combination of what our field tells us customers are finding interested in and the direct metrics that we're getting from the app foundry on which pages are getting the most views. 
Next, Social Marketing
We do provide the opportunity for AppFoundry members to co-author blog posts with us that we publish on the Genesys and AppFoundry blog site. And we will push out those blogs on our social media properties. So if you do have an exciting article that you think warrants the attention of the Genesys customer base, feel free to reach out to us.
We want to make these Blog posts more thought leadership rather than pure sales pitches so they will be read  and sort of scrutinized through that lens. 
And again use the social media buttons directly within your listing to promote your applications. We tend to do that also regularly within the AppFoundry team.
Now for the Customer & Partner Newsletters
We have customer partner newsletters that go out on a monthly basis. The customer newsletters go out within the Genesys customer base to over subscribers.
Our partner newsletters are subscribed by over individuals within our SI, VAR and technology partner ecosystem that the partner newsletters go out to. Again we can promote the blogs and other marketing activities in featured articles and we have advertisements banner ads for two featured apps that go out with every one of those newsletters.
We do have opportunities for both internal and external facing webinars. The external facing webinars being marketed to our installed customer base and our partner webinars being marketed to our entire sales force, as I talked about earlier. Those take place on a weekly basis and we do have a pretty full schedule of partners that we're constantly updating and rotating through that through that schedule.
For marketing - We find this to be the most effective of all the categories. Ideally when those include customer success stories we've seen just phenomenal performance for the marketing to our installed base. One of the the campaigns that we ran late last year delivered over 400 leads from one distribution.
Finally our CX events - Any AppFoundry member is given the opportunity to sponsor our events globally, whether there be a large CX events or the more regional G-summits or customer days.
If you're a partner, you have the option to sponsor these events world wide.. In many cases we provide preferred pricing to our AppFoundry members trying to really make it possible even for the smaller partners in our ecosystem to take advantage of these valuable opportunities.

21. 2017 HiPo Marketing Program
1H Marketing Dedicated to High Potential Applications
Customer Webinars Highlighting Technology Partner Webinars Promoting AppFoundry Applications
04 Customer & Partner Webinars
Regional Allocation of Marketing to High-Potentials
Through 1H 2017 we will align all AF Marketing to the HiPos. In 2H 2017, we will level the playing field by offering marketing packages that bundle multiple elements together at different price levels.
HiPos reviewed/revised every 6 months
1 Application per month in each region
Webinars will be on-demand
Allows for repeat/reuse across regions
1 Campaign per month in each region
Recommended to include multi-media content and infographics
campaings wih modern content behind the call to action, that deliver leads back to the partner
05 Marketing
As we look at 2017, the areas we’ve really focus are the blogs, webinars and marketing. And we have been executing these activities through the first half of 2017 with our high potential marketing program. 
The high potential marketing program is really dedicated to our high potential partners. 
We determine who the higher potential partners are by working with regional sales and marketing leadership and reviewing with them our portfolio of partner applications and allowing them to choose what has gotten the most interest in their customer base and what they think their customers will be most interested in. 
We generate that list on our side with the ones that have gotten the most activity over the last year. But ultimately, the decision of who makes the High Potential Partner Application list for each region is in the hands of the local sales and marketing personnel on the Genesys side. 
We review those lists every six months and requalify them.
In the first half of 2017 we’ve provided a very focused high potential marketing program.
You may have seen this, if you're part of those lists somehow.
And now through the end of 2017 and going forward after that we are going to level the playing field and open up all of the marketing activities including the marketing and the webinars and all marketing opportunities to all AppFoundry members to access the entire Genesys community.

22. 2017 AF HiPo Marketing Calendar
January
February
March
April
May
June
Americas
nGuvu
Pindrop
Vidyo
Anana
Workflex
EffectiveCat
EMEA
Virtuatell
APAC
DialogTech PR
DialogTech
Byte
Monthly Campaign Schedule by day of the Month
1st : Blog Released
9th: Webinar
20th: Webinar
30th: Campaign Released
I just want to give you a quick look at the way that we've run this -  we divided regionally and you can see the partners that that made the list this year.  The way that we run these campaigns is summarized in the bottom of the slide.
The monthly campaign schedule is that on the first week of the month we look to release a blog that is co-authored with the partner. That blog post is promoted across all of our social media channels.
On the 9th of the month roughly whichever is the Monday or Tuesday in the second week of the month, we look to send out the first promoting the webinars with that partner. These webinars will to be prerecorded and provided on-demand.
We do these prerecorded rather than live in most cases just to make it an easier process to manage them for our partners and and our team, and we’ve also seen better engagement when the audience has the flexibility to view the recording on their own time.
Finally at the end of the month, we will send out your campaign.
The campaign is not an about the webinar, it's an about a small piece of content something behind a landing page that provides the final opportunity to capture a lead. The way we structured it is very intentional and we’ve learned a lot along the way in terms of best practices.
All Content for any monthly campaign must be received the month before.
Blog & Video must be in my the 15th of the previous month.

23. 1H at a Glance 9 Blogs co-authored with AppFoundry Members
5468 views in 2017
4 Live & 2 On-Demand Webinar Campaigns
Over 380 customers registered
50 new leads
Over 150 watched live or on-demand
1 Campaign
Over 1850 clicks
And we’ve seen quite a bit of success coming from our marketing activities thus far.
We’ve published 9 blogs co-authored with AppFoundry members generating over five thousand views in 2017
We have hosted four live and two on-demand webinar campaigns with over 380 registrants of which about half actually watched the webinar live or on demand – and we even brought in some new leads to the Genesys ecosystem with these webinars.
Finally, we have sent one campaign that gained over eighteen hundred clicks.
So as you can see, our marketing activities have the potential to provide our members with some real value and we only see the engagement growing as we perfect the program.
Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

24. Value
Web page banners and icons pointing to AppFoundry – Partner and Solution pages
01 Genesys.com & appfoundry.genesys.com
01 Web Traffic
AppFoundry Marketplace 124,347 page views since 01/2016
02 Community Engagement
Blogs up to 720 views/blog
Facebook, LinkedIn, Twitter, Google+ posts 82K+ followers
Blogs, LinkedIn, Twitter, Google+ posts to our online community
02 Social Marketing
03 Spotlight to entire customer & partner base
CX Insider 500,000 subscribers
Partner Newsletter 5,000 subscribers
Featured AppFoundry app in each monthly issue of CX Customer Insider & Partner Network Insider
03 Customer & Partner Newsletters
Global customer and partner on-demand webinars highlighting AppFoundry partner application capabilities and benefits
04 Customer & Partner Webinars
04 Customer and Partner Engagement
Average webinar registration ~40 registrants ~22 views
05 Customer and Partner Value
Drive qualified leads to targeted audience
A customized campaign to highlight application listing as well as reference to additional materials
05 Marketing
06 Face Time
Interact with dedicated customers & partners
CX17 Indy attendees - CX17 Brussels attendees
Global and Regional Customer & Partner events for face to face interactions
06 CX Events
Speaking of the value, each of our marketing activities will bring you something different. It’s all about what you are looking to gain.
If you promote on Genesys.com and the appfoundry marketplace through banners and icons pointing to your solution pages, you will have visibility to the web traffic of over 124,000 page views that we’ve seen since our start in 2016.
Our social marketing activities allows you to connect with over eighty two thousand followers across AppFoundry and also Genesys social channels. While our blogs are bringing in an average of 720 readers per post.
Spotlight in our customer and partner newsletters gives you more visibility to our entire customer and partner base.
The customer and partner webinars bring in an average of 40 registrants with over 20 views and we have only seen this number grow over time.
Our marketing campaigns also drive qualified leads for a targeted audience of your choice.
And finally our global and regional events gives you the face time to interact with dedicated customers and partners.

25. 2h 2017 Open HiPo Program to all AppFoundry Partners
July
August
September
October
November
December
Americas
PCI Pal
EMEA
Creative Virtual
APAC
Open HiPo Program to all AppFoundry Partners
All Marketing Activities
A la carte
Packages
The great news is that this marketing program is now open to all AppFoundry partners to request all marketing activities in package form or a la carte.

26. 2H 2017 Marketing Activities Pricing to be announced in 2018. 01 02 03
Basic Package
MONTHLY
Full Package
MONTHLY
Ecosystem Package
MONTHLY
Availability
MONTHLY
FEATURE CAROUSEL ü
3x global
FEAUTURE BANNER
1x global
FEATURE ICON
6x global
SOCIAL MEDIA CAMPAIGN
2x post per channel
BLOG POST
2x global
APP OF THE MONTH – CUSTOMER NEWSLETTER
2x per region
APP OF THE MONTH – PARTNER NEWSLETTER
WEBINAR CAMPAIGN – CUSTOMER
1x per region
WEBINAR CAMPAIGN - PARTNER
CAMPAIGN - CUSTOMER
CAMPAIGN - PARTNER
CX EVENTS f
Pricing to be announced in 2018. 01 02 03 04 05 06
Contact regional leads for more information.
For now , we offer this new marketing program no cost. We will announce the package and a la carte pricing at the end of the year.

27. Marketing Activity packages - monthly Schedule
Week 1
Blog Post
Week 2
Feature Carousel
Week 3
App of the Month
Week 4
Feature Icon
Basic Package
Customer Outreach
Week 1
Blog Post
Feature Icon
Week 2
Feature Carousel
Week 3
App of the Month
Webinar Campaign
Week 4
Campaign
Full Package
Customer Outreach
Week 1
Blog Post
Feature Icon
Week 2
Feature Carousel
Week 3
App of the Month
Webinar Campaign
Week 4
Campaign
Feature Banner
Full Ecosystem Package
Customers and Partners
Week 1
Week 2
Week 3
Week 4
Or build your own campaign a la carte
The marketing packages and a la carte activities will be offered in a monthly schedule.
We have organized three packages available to you or you may chose to build your own campaign a la carte.
First we have the basic packages that includes a blog post, featured carousel, app of the month, and a feature icon to the customer base.
Next we add more activities including the webinar and campaigns to our Full package also to customers only.
And finally we have the full ecosystem package available with the same activities as the previous except you gain more value by promoting to our partner base additionally to the customers.
And again, you have the opportunity to choose the campaigns that align with your marketing goals depending on the value you are looking to achieve.

28. Here’s how it works
Your request to participate in the any marketing activities (package and a la carte) must be submitted at least one month before the start date.
Example: If you’d like your campaign to start in August, your request must be submitted by July 1st.
1. Submit your campaign
At the beginning of each month, campaigns will be reviewed and selected for the following month.
If you are selected, all campaign assets for must be prepared by the 15th of the month. If not received by the 15th , we will move forward with the next qualified submission.
2. AppFoundry Team Review
Two weeks allow for relevant marketing personnel within Genesys to review, prepare and schedule campaign assets.
At the beginning of your campaign month, we will prepare you with your campaign schedule and other information.
At the end of the month, we will review the campaign and provide you with qualified leads.
3. Campaign Execution
So now you are probably wondering, how do you sign up??
Step 1 – Submit your campaign request
Your request to participate in the any marketing activities (package and a la carte) must be submitted at least one month before the start date.
Example: If you’d like your campaign to start in August, your request must be submitted by July 1st.
Step 2 – The Genesys AppFoundry team reviews the campaign submissions
At the beginning of each month, campaigns will be reviewed and selected for the following month.
If you are selected, all campaign assets for must be prepared by the 15th of the month. If not received by the 15th , we will move forward with the next qualified submission.
And that brings us to the third Step where our team will execute the campaign
Two weeks allow for relevant marketing personnel within Genesys to review, prepare and schedule campaign assets.
At the beginning of your campaign month, we will prepare you with your campaign schedule and other information.
At the end of the month, we will review the campaign and provide you with qualified

29. Your path to grow within the ecosystem
Your Benefit
Highlight your solution to customer newsletter subscriber
Highlight your solution to Partner newsletter subscriber
Amplify your solution on Genesys social media channels
Co-author blog post on Genesys blog
Highlight your solution in customer webinars
Your Benefit
Access to Genesys customer face2face in order to provide them your message, your brand and your value
Your Benefit
Highlight your Solution in front of Genesys Salesforce in an internal webinar & get access to all Genesys Sales folks.
All information will be shared in the internal Information Desk
Show your key strengths of integration.
Join our annual user conference #CX18 Nashville
Your Benefit
begin aligning all leads with Genesys sales through your AppFoundry partner manager and get insight into Genesys Account Management organization
Sign up for a Marketing Program in order to join webinars and campaigns
Reach out to our internal Salesforce through "Partners & Friends"
Your Benefit
Your App get highlighted on our Marketplace platform
manager.
Your App gets mentioned in the partner newsletters
Genesys Sales gets compensated on closed deals
Align your Sales Pipeline
List your Application in AppFoundry
Your Benefit
Access to our Technology
Access to our Documentation
Access to our Developer Enablement Team
Highlight your partnership and build the integration
So with our program, your path to grow within our ecosystem is simple. I’ll give you an example
First you sign up for the technology partnership
Once you are a technology partner, you can list your application in the appfoundry marketplace
Next, begin aligning all leads with Genesys sales through your AppFoundry partner manager and get insight into Genesys Account Management organization
No leads yet, not to worry as you will have the opportunity to reach out to our internal salesforce through partners and friends and sign up for our marketing program to generate even more engagement.
And finally join us for our annual user conference CX18 in Nashville Tenessee.
Sign up for the Technology Partnership

30. Quote from David Crimmins, VP Sales of Workflex
”Everyone says they have a partner program, but Genesys has baked this program into their bones and their whole organization and they do it from everywhere, they even brought it into their compensation model. Everyone is on board with that and everyone is pulling into the same direction.”
To conclude, I’d like to share a quote from David Crimmins, VP Sales of Workflex
”Everyone says they have a partner program, but Genesys has baked this program into their bones and their whole organization and they do it from everywhere, they even brought it into their compensation model. Everyone is on board with that and everyone is pulling into the same direction.”
Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

31. DEVFOUNDRY

32. https://developer.genesys.com DevFoundry >600 registered users
SAMPLE CODE
DevFoundry
>600 registered users
At least 1 new developer article/month
Sample applications with new samples to accompany articles
8/5 office hours during the day
ONE STOP
FORUM

33. Questions?

34. Lab Options

35. Lab Options / licensing
In the Cloud
180 days trial
Option to convert to permanent with discount
Non-ordered Development Licenses
No cost
6 months (renewal)
Support not included
Ordered Development Licenses
1 year (renewal)
Support included
Optional PS Installation Services
On-Premise
Permanent Lab Licenses (paid)
Trial Lab Licenses (free 3 month period)
Optional PS Installation Service
In the Cloud
Hosted Developer Sandboxes
Shared
Dedicated
Trial options for shared Sandboxes

36. PureConnect Installation Options
Enabling your development & support team by implementing a Lab Environment
With PureConnect Technology Partners have two options to implement Lab Environment using
Non-ordered Development License
This option is suitable for Partners well versed in PureConnect platform and can operate it without the need for Genesys Support interventions
Provided temporary license has expiration period of 6 months. On expiration Technology Partner can request new temporary license from Technology Partner Manager
This option can be requested for multiple systems
Use of 3rd party developed features embedded into PureConnect requires Support contract covering such features
Ordered Development License
This option is recommended for Technology Partners new to PureConnect or looking for additional support. Genesys Support is included
Can be bundled with Professional Services implementation package
1 year license (7K everything unlimited)
Both options require Partner to provide hardware to host PureConnect platform
Both licenses are non-transferrable, not-for-resale and to be used in Lab Environment only

37. PureEngage installation options
Enabling your development & support team by implementing a Lab Environment
With PureEngage Technology Partners have multiple options to install a Lab Environment
On Premise Installation
If your team is experienced in installing and running a Genesys Environment, you can order a Lab environment up to your needs. Your Technology Partnership Team has prepared a set of Lab Licenses.
In case you only require trial license for a period of three month, your Technology Partner Manager can generate a trial license for your organization. Trial licenses are not intended to be extended further than three month.
In case you require Genesys to install a Lab in your environment, Genesys Professional Services has prepared an installation Package for your Lab environment. The installation package includes an introduction to your Lab environment.
Hosted Developer Sandbox
In case you do not want to manage your own Genesys environment, Genesys provides a Hosted Developer Sandbox. Your company will get access through OpenVPN to the Hosted Developer Sandbox in order to work with Genesys Universal SDK or Genesys Web Services. You can choose between a shared or a dedicated environment. The shared environment is available as trial environment as well. You can start with a trail and go over to a 12 month subscription.

38. Typical Licenses required for a Pure Engage lab
Genesys SIP Interaction - Lab
SIP Qualification & Parking - Lab
Genesys CIM Platform - Lab
Workspace (Desktop or Web) - Lab
SIP Endpoint Connector - Lab
Genesys Interactive Insights – Lab
Genesys Universal SDK
Optional: Digital Channels, Voice Self Service, Outbound, Workforce Optimization, Workload Management
Partners planning to release AppFoundry Applications
get a Lab License Package
for about 12K USD
plus annual maintenance 21%

39. License required for a Pure Connect lab
SW DS02 
Large CIC development system 
Includes 30 basic and advanced sessions and 30 Contact center level 3 access licenses, 30 UM and 30 fax access add-on licenses, and 1 Interaction Supervisor access add-on license.
Also includes 1 Media Server development license and Dialer Server license with Advanced Campaign Management. 

40. Next Steps

41. Which situation applies to you? Click the appropriate button below
I am an existing
Genesys VAR or Specialized Reseller
and would like to list my applications on AppFoundry
I am an existing
Genesys Technology Partner and would like to list my applications on AppFoundry
I am interested in becoming a
Genesys Technology Partner
and would like to list my applications on AppFoundry

42. Technology Partner Onboarding Process
Applicant applies for Technology Partnership via salesforce.com
Company is interested in becoming a Genesys Technology Partner and applies for a Partnership
Partner signs Master Partner Contract (&SDK Agreement)
Genesys prepares a contract and sends the contract to Partner for signage
Partner application will be reviewed by Technology Partner Management Team, Finance, Legal and other Stakeholder
Approved?
yes
The Cost:
Annual Technology Partnership fee 1500,- $
Optional:
Professional Services Deployment Package for an on-premise lab environment 10K$
The Shortcut:
You apply for a partnership here
We approve your request and send you a link with a questionnaire for company details
You fill out a form on our partner portal
We prepare and send you the Master Partner Contract
You sign the contract
Technology Partner is interested in becoming listed on AppFoundry
Application URL

43. AppFoundry Application Listing
AppFoundry Application will be qualified by AppFoundry Team, including technical review
Partner applies for AppFoundry Partnership in the Partner Portal (Video) – password genesys
AppFoundry Team works with Partner to ensure listing meets guidelines, Partner Marketing approves listing before it goes Live
(at a later stage Genesys provides Cloud Validation
and Security test at this stage)
Genesys prepares an addendum and sends it to Partner for signature
Application gets Approved by AppFoundry
Application is ready to be listed on AppFoundry
AppFoundry Partner receives Login to AppFoundry Listing Platform from Technology Partner Team
AppFoundry Partner creates Application into Listing Platform staging library and requests approval.
AppFoundry Team verifies Listing entry
Application gets approved and will be
released on AppFoundry
Changes of Listing will need to be approved by Genesys before being released to AppFoundry
The Shortcut:
We send you the AppFoundry Application questionnaire
You fill out the questionnaire and send it back to us
We verify the application internally with various stakeholders (R&D, Marketing, Product Management, etc.) at no additional cost for you
We prepare a contract addendum for the marketplace and send it to you
You sign the addendum
We perform a technical review of your application at no additional cost for you
You provide details for the listing entry
We list your application on AppFoundry

44. AppFoundry Application Listing
AppFoundry Partner generates revenue by selling their app
AppFoundry Application will be qualified by AppFoundry Team, including technical review
Partner applies for AppFoundry Partnership in the Partner Portal (Video) – password genesys
AppFoundry Team works with Partner to ensure listing meets guidelines, Partner Marketing approves listing before it goes Live
(at a later stage Genesys provides Cloud Validation
and Security test at this stage)
Genesys prepares an addendum and sends it to Partner for signature
Application gets Approved by AppFoundry
Application is ready to be listed on AppFoundry
AppFoundry Partner receives Login to AppFoundry Listing Platform from Technology Partner Team
AppFoundry Partner creates Application into Listing Platform staging library and requests approval.
AppFoundry Team verifies Listing entry
Application gets approved and will be
released on AppFoundry
Changes of Listing will need to be approved by Genesys before being released to AppFoundry
AppFoundry partner reports license deal at reporting web form in conjunction with PO
Genesys generates invoices to partners

45. FAQ
Is the Revenue Split just a one-time fee for each sale with no on-going maintenance associated with this as this is essentially the partners application?
As you provide support – and not Genesys, Genesys does not invoice anything on the maintenance. But if you sell as a service, or subscription with ongoing monthly or yearly fees, we will do recurring billing, ideally on a yearly basis, paid up front. 
Are Core Integration Partner Applications required to hook into Genesys CX cloud before they can be admitted to AppFoundry?
No.  They can be hosted in your cloud or on prem.  They also do not need to integrate to Genesys Cloud initially, and can be sold exclusively in connection to Genesys on Prem or managed service deployments. 
How easy/hard should integration be before an Application is rejected? Are you able to outline your expectations here?
Integration will not be rejected for this reason alone.  It needs to work, and should use the most logical point of integration.  Ease of integration is not a mandate. 

46. FAQ
What are the criteria for an Application to be rejected from listing in AppFoundry?
Most common reason for rejection are non working apps, not using the most logical and appropriate point of integration, out of date integration (something that does not work with the current version of Genesys or non- secure integration)
What ongoing criteria does an Application need to maintain to remain listed in AppFoundry ?
Integrations must be kept up to date with the latest version of Genesys.  Partners must maintain a working lab and be able to take support calls.  The term of the listing contract is 2 years.  You will have 2 years before your listings get reviewed again provided we don’t receive complaints from customers.
Can you describe the ideal workflow when a customer buys an Application from AppFoundry and then how it integrates with the application?
Customer buys directly from you and works with you or one of your partners for implementation.  You report sales to Genesys post sale and we invoice you for the revenue share. 

47. FAQ
Does the 15% rev share only include Application instances sold on AppFoundry?
There is no download or payment process enabled in the marketplace at this time.  All sales are done directly with your organization.  Genesys expects partners to report all sales of Apps listed in AppFoundry to Genesys customers.
Can the vendor sell the Application through their own sales channels, in addition to AppFoundry?
Of course, but revshare still applies. 
What policy does AppFoundry have about free products? What commissions are payable to Genesys upon the installation of these Application through AppFoundry?
No commission to reps on free apps.  
We will review free app submissions with the same process as paid apps. 

48. FAQ
Is there a fee for listing on AppFoundry outside of the Partner fees?
No listing fee, only revenue share.  In the future, when we support integration with Genesys PureEngage cloud, there will be a one time security review fee of approximately $3, USD. 

49. Visit www.genesys.com or send us an e-mail at appfoundry@genesys.com
Thank You
Visit or send us an at
Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.