1. Business English
Class 10

2. Schedule Midterm Review Describing products Video Marketing
Test Review
Describing products
Video
Marketing
The big idea
Future Project

3. Midterm Test Review

4. Question # 9 Curve ball – Making you feel surprised
Discover what sort of personality you have

5. Vocabulary
Appropriate
Candidate CV
Socialize
Accept
Interrupts
Relevant
Complains
Delay
Gestures
Format
Cuisine

6.
Salutation
Closing
Signature
___________

7. Listening A) to show B) shows C) rate of increase
D) the left hand vertical axis E) horizontal axis shows F) the 3 lines show
G) can see H) a sharp increase

8. Graph Description What is the purpose of the graph
Description of all the elements within the graph
Your interpretation of the graph and what it all indicates

9. Dialogues
Question #40
Question #41

10. Opener
Find groups of 3-4

11. Find a Product Within your group, find a product
Individually – write a description of it
Do not be too detailed…
“It’s made in…” / “It’s sold in…” / “It’s advertised in…” / It’s in the … price range.” / “I bought it because…”
Share information
One member, type description on:
pollev.com/randon

12. Movie

13. Product packet

14. Key Vocabulary Section
For nearly every type of product there are many similar goods on the market. For unique selling points (USPs) of a product are the things that make it special and different from other similar products. A good advertisement which brings the product to the products attention, should describe these USPs. The marketing department should have a customer profile in mind, that is the sort of person who will buy the product. When trying to sell a product, it's important to get information about the product’s features or characteristics and to emphasize the benefits or advantages of the product to the customer.

15. Product USPs Advertisement Customer profile Features Benefits
Something that is manufactured for sale
USPs
Aspects of a product that make it unique compared to other similar products
Advertisement
Announcement promoting a product / service / etc.
Customer profile
Description of a customer or set of customers
Features
Qualities and characteristics of a product – size, shape, materials, functionalities and capabilities
Benefits
Actual or perceived factors which satisfies the customer

16. P.70 – Lead In
We are proud to present this important new addition to our range. It comes with active speakers and it's great new colors are stylish and fashionable. As well as the speakers, we offer you all the features you normally expect. This hi-spec product has a 22-track programmable memory, random play, and more. We think you'll find that $77.99 is an amazing price and we’re sure you'll be keen to order your personal player right away.

17. Describe Your
Product Again!

19. Optional Break
--- THEN ---
Understanding your customers

20. Super Mario – Product Description

22. Who is it marketing to?

23. Who is it
marketing to?

24. Vintage Leather Boot
$250.00
These are the best boots with any outfit and are really
Comfortable, they are brown and high quality.
Vintage style
Leather
Medium heel
Mid calf length
Laced

25. Final Project – The Big Idea

26. Final Project – Promote & Market
In groups of 3 or 4 students
You can create/invent a product OR you can use an existing, lesser known product
Describe the product
Features
Characteristics
Functions
Etc.
Create an advertisement (video)
Market Research
Choose a different country to market your product in
Customer profiles