1. Amateur vs. Professional Sports CTAE Resource Network By: Kayla Calhoun & Dr. Frank Flanders Spring 2010

2. Objectives Distinguish professional sports from amateur sports. Distinguish professional sports from amateur sports. Explain the different levels of amateur sports. Explain the different levels of amateur sports. Describe the evolution of the Olympics, Paralympics, and womens involvement in professional sports. Describe the evolution of the Olympics, Paralympics, and womens involvement in professional sports. Describe the importance of extreme sports on the sports industry. Describe the importance of extreme sports on the sports industry.

3. Introduction Sports consumers are not attracted only to ___________ sporting events. Sports consumers are not attracted only to ___________ sporting events. A sports consumer finds interest in the sport and not just the or level of sport. A sports consumer finds interest in the sport and not just the or level of sport.

4. Introduction Sports consumers are not attracted only to professional sporting events. Sports consumers are not attracted only to professional sporting events. A sports consumer finds interest in the sport and not just the classification or level of sport. A sports consumer finds interest in the sport and not just the classification or level of sport.

5. Amateur Sports Amateur athlete: __________________ Amateur athlete: __________________________________________________ High school, college, or any recreational player is considered an. High school, college, or any recreational player is considered an. Amateur sporting events attract a large number of,, and. Amateur sporting events attract a large number of,, and.

6. Amateur Sports Amateur athlete: a person who does not get paid to play a sport Amateur athlete: a person who does not get paid to play a sport High school, college, or any recreational player is considered an amateur athlete. High school, college, or any recreational player is considered an amateur athlete. Amateur sporting events attract a large number of fans, attention, and money. Amateur sporting events attract a large number of fans, attention, and money.

7. Amateur Sports – High School The goal of the National Federation of State High Schools Association (NFHS) is to ____________________________ The goal of the National Federation of State High Schools Association (NFHS) is to ____________________________________________________________. In many communities, high school sports are a source of and part of. In many communities, high school sports are a source of and part of. affect the popularity of sports in the United States. affect the popularity of sports in the United States.

8. Amateur Sports – High School The goal of the National Federation of State High Schools Association (NFHS) is to make sure that students benefit from a balanced educational and athletic experience. The goal of the National Federation of State High Schools Association (NFHS) is to make sure that students benefit from a balanced educational and athletic experience. In many communities, high school sports are a source of pride and part of tradition. In many communities, high school sports are a source of pride and part of tradition. Regional influences affect the popularity of sports in the United States. Regional influences affect the popularity of sports in the United States.

9. Amateur Sports – College and University Sporting events at the college level are _____________________________________. Sporting events at the college level are _____________________________________. The National Collegiate Athletic Association (NCAA) posts its and on its Web site at www.ncaa.org. The National Collegiate Athletic Association (NCAA) posts its and on its Web site at www.ncaa.org. NCAA:________________________________ NCAA:________________________________ _____________________________________ _____________________________________

10. Amateur Sports – College and University Sporting events at the college level are very popular and extremely competitive in all regions. Sporting events at the college level are very popular and extremely competitive in all regions. The National Collegiate Athletic Association (NCAA) posts its guidelines and rules on its Web site at www.ncaa.org. The National Collegiate Athletic Association (NCAA) posts its guidelines and rules on its Web site at www.ncaa.org. NCAA: a national organization that governs college athletics and oversees important decisions pertaining to athletics NCAA: a national organization that governs college athletics and oversees important decisions pertaining to athletics

11. Professional Sports Professional athlete: _____________________________________ _____________________________________ _____________________________________. Professional athlete: _____________________________________ _____________________________________ _____________________________________. The income of a professional athlete is paid for by his or her ____________, who is the _________ or ________________. The income of a professional athlete is paid for by his or her ____________, who is the _________ or ________________. Professional athletes also have the opportunity to earn income from ________________. Professional athletes also have the opportunity to earn income from ________________.

12. Professional Sports Professional athlete: an athlete that has the will and ability to earn an income from a particular sport Professional athlete: an athlete that has the will and ability to earn an income from a particular sport The income of a professional athlete is paid for by his or her employer, who is the team or organization. The income of a professional athlete is paid for by his or her employer, who is the team or organization. Professional athletes also have the opportunity to earn income from endorsements. Professional athletes also have the opportunity to earn income from endorsements.

13. Professional Sports, ctd. Teams in professional sports are considered _______________________. Teams in professional sports are considered _______________________. It is the main purpose of teams to get the best players in order to __________ and _________ who will purchase tickets and merchandise. It is the main purpose of teams to get the best players in order to __________ and _________ who will purchase tickets and merchandise.

14. Professional Sports, ctd. Teams in professional sports are considered fully functional businesses. Teams in professional sports are considered fully functional businesses. It is the main purpose of teams to get the best players in order to win events and attract fans who will purchase tickets and merchandise. It is the main purpose of teams to get the best players in order to win events and attract fans who will purchase tickets and merchandise.

15. Olympic Sports The first Olympic game was held in ____ The first Olympic game was held in ____ ___. The Olympic Games grew and continued to be played every four years until they were abolished in _______. The Olympic Games grew and continued to be played every four years until they were abolished in _______. The Olympic Games were revived in _____. The Olympic Games were revived in _____.

16. Olympic Sports The first Olympic game was held in 776 B.C. The first Olympic game was held in 776 B.C. The Olympic Games grew and continued to be played every four years until they were abolished in 393 A.D. The Olympic Games grew and continued to be played every four years until they were abolished in 393 A.D. The Olympic Games were revived in 1890. The Olympic Games were revived in 1890.

17. Olympic Sports, ctd. The ________________ ______ _ The ________________ ______ _ ___ _ plans the games and oversees issues and decisions. The Amateur Rule was _________ in ____. The Amateur Rule was _________ in ____.

18. Olympic Sports, ctd. The International Olympic Committee (IOC) plans the games and oversees issues and decisions. The International Olympic Committee (IOC) plans the games and oversees issues and decisions. The Amateur Rule was overturned in 1986. The Amateur Rule was overturned in 1986.

19. Paralympics The _________ ______ are Olympic- style games for athletes with disabilities. The _________ ______ are Olympic- style games for athletes with disabilities. In 1968, Eunice Kennedy Shriver organized the first ________________ In 1968, Eunice Kennedy Shriver organized the first ________________ _____________.

20. Paralympics The Paralympic Games are Olympic- style games for athletes with disabilities. The Paralympic Games are Olympic- style games for athletes with disabilities. In 1968, Eunice Kennedy Shriver organized the first International Special Olympic Games. In 1968, Eunice Kennedy Shriver organized the first International Special Olympic Games.

21. Paralympics, ctd. Special Olympics currently serve one million people in more than ___ programs in more than ___ countries. Special Olympics currently serve one million people in more than ___ programs in more than ___ countries.

22. Paralympics, ctd. Special Olympics currently serve one million people in more than 200 programs in more than 150 countries. Special Olympics currently serve one million people in more than 200 programs in more than 150 countries.

23. Womens Sports The status of women in sports has ________ in the 20th century. The status of women in sports has ________ in the 20th century. As early as 1932, Olympic gold medalist Mildred Babe Didrikson Zaharias not only excelled at most sports, she was also an impressive _____ _______. As early as 1932, Olympic gold medalist Mildred Babe Didrikson Zaharias not only excelled at most sports, she was also an impressive _____ _______.

24. Womens Sports The status of women in sports has advanced in the 20th century. The status of women in sports has advanced in the 20th century. As early as 1932, Olympic gold medalist Mildred Babe Didrikson Zaharias not only excelled at most sports, she was also an impressive sports promoter. As early as 1932, Olympic gold medalist Mildred Babe Didrikson Zaharias not only excelled at most sports, she was also an impressive sports promoter.

25. Womens Sports, ctd. On June 23, 1972, the enactment of Title IX, the ________ __________, advanced girls participation in sports. On June 23, 1972, the enactment of Title IX, the ________ __________, advanced girls participation in sports. Title IX: __________________________ Title IX: ___________________________________________________________

26. Womens Sports, ctd. On June 23, 1972, the enactment of Title IX, the Education Amendment, advanced girls participation in sports. On June 23, 1972, the enactment of Title IX, the Education Amendment, advanced girls participation in sports. Title IX: a law that bans gender discrimination in schools that receive federal funds Title IX: a law that bans gender discrimination in schools that receive federal funds

27. Extreme Sports Extreme sports: _________________ Extreme sports: ___________________________________________________________ Extreme sports are relatively ___ to sports-marketing efforts. Extreme sports are relatively ___ to sports-marketing efforts.

28. Extreme Sports Extreme sports: sports that involve nontraditional, daring methods of athletic competition Extreme sports: sports that involve nontraditional, daring methods of athletic competition Extreme sports are relatively new to sports-marketing efforts. Extreme sports are relatively new to sports-marketing efforts.

29. Extreme Sports, ctd. Corporations have begun to market products toward a new target market by promoting ________________________ Corporations have begun to market products toward a new target market by promoting ________________________________________________________.

30. Extreme Sports, ctd. Corporations have begun to market products toward a new target market by promoting extreme sport drinks, clothing, and other merchandise. Corporations have begun to market products toward a new target market by promoting extreme sport drinks, clothing, and other merchandise.