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Unit 7B: Cognition: Thinking, Problem Solving, Creativity, and Language
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Cognitive psychologists:
Introduction Cognition: mental activities associated with thinking, knowing, remembering, and communicating. Cognitive psychologists: Study logical & illogical ways in which we create concepts, solve problems, make decisions and form judgments.
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Nuclear War!!! Repopulation of the earth will begin with those survivors chosen by YOU. Look closely at: Health, experience, age, sex and intelligence INDIVIDUALLY: 7 people to stay and why? 5 people to go and why? GROUP: Debate the people you have chosen Group consensus
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150+: Genius (Ms. T!!!) : Very Superior Intelligence : Superior Intelligence : Above Average Intelligence 85-115: Average Intelligence 70-85: Below Average Intelligence 55-70: Borderline Deficiency Below 55: Mental Deficiency
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James Stanley Janie Stanley Wanda Brice Bill Waters Michelle Patterson Ray Wilson Gerald White Martha Gray William Gray John Davis Marjorie Blaylock Fred Fredrick
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Thinking Concepts Prototype
Mental grouping of similar objects, events, ideas, or people Category hierarchies Prototype Mental image that incorporates all the features we associate with a category Matching new items to a prototype provides a quick and easy method for sorting items into categories
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Thinking Concepts Prototype
Mental grouping of similar objects, events, ideas, or people Category hierarchies Prototype Mental image that incorporates all the features we associate with a category Matching new items to a prototype provides a quick and easy method for sorting items into categories
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Solving Problems
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Strategies 1. Algorithms Step-by-step process
Methodical, logical rule or procedure Guarantees a solution
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SPLOYOCHYG Find another word using all the letters listed above…
Try each letter in each position Generate and examine 907,200 results
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2. Heuristic More simple Allows us to make judgments and solve problems efficiently Speedier More error-prone than algorithms.
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3. Insight Sudden and often novel realization of the solution Contrasts with strategy-based solutions A-Ha! moment
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Creativity Ability to produce novel and valuable ideas
Strernberg’s 5 components 1. Expertise 2. Imaginative thinking skills 3. A venturesome personality 4. Intrinsic motivation 5. A creative environment
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Creativity Sternberg’s 5 components 1. Expertise
Well-developed base of knowledge, furnishes ideas, images and phrases we use as mental building blocks. More blocks = more chances to use in a novel way.
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Creativity Sternberg’s 5 components 2. Imaginative thinking skills
Provide the ability to see things in novel ways Recognize patterns Make connections Ex: Funny cartoons!
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Creativity Sternberg’s 5 components 3. A venturesome personality
Seeks new experiences Tolerates ambiguity and risk Perseveres in overcoming obstacles Ex: Thomas Edison
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Creativity Sternberg’s 5 components 4. Intrinsic motivation
Being driven more by interest, satisfaction and challenge than by external pressures Ex: Isaac Newton
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Creativity Sternberg’s 5 components 5. A creative environment
Sparks, supports and refines creative ideas! Mentors Relationships
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Obstacles to Solving Problems
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Mary’s father has 5 children. 4 are named: Nana, Nene, Nini, & Nono
So what is the 5th child’s name?
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Confirmation bias Search for information that supports our preconceptions Ignore or distort contradictory evidence
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Fixation Mental set Functional fixedness
Inability to see a problem from a new perspective Employ a different mental set. Mental set To approach a problem in 1 particular way Successful in the past. Functional fixedness Think of things in terms of their usual functions An impediment to problem solving
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A hunter sees a bear 1 mile due south
A hunter sees a bear 1 mile due south. He shoots and misses, and the bear runs off. The hunter walks the 1 mile south to where the bear had been, then 1 mile due east, then 1 mile due north… at which point the hunter is standing again at exactly the same spot from which the gun had been fired. Question: What color was the bear?
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Where on the globe is the hunter?
Where can one go, successively, 1 mile due south, then 1 mile due east, then 1 mile due north, and end up at the same place one started?
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THE NORTH POLE… The bear is a WHITE Polar Bear!
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Making Decisions and Forming Judgments
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The Representative Heuristic
Judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes May lead us to ignore other relevant information.
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Q: How many Ivy League Universities are there
Q: How many Ivy League Universities are there? A: About 10 Q: How many classical professors at each? A: Maybe 4 Q: 40 Ivy League classics professors… what fraction of these are old and slim? A: Let’s say half Q: And of these 20, how many like to read poetry? A: Let’s say half: 10 professors
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Q: How many truck drivers fit the description
Q: How many truck drivers fit the description? A: Maybe 400,000 Q: What fraction are old and slim? A: Perhaps 1 out of 8 Q: Of these 50,000, what % like to read poetry? A: Hum, maybe 1 in 100…. A-Ha! I get it, that still leaves 500 old, slim poetry-reading truck drivers! Q: Yep! So even if your stereotype is accepted, the odds are 50 to 1 that this person is a truck driver.
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The Availability Heuristic
Estimating the likelihood of events based on their availability in memory If instances come readily to mind, we presume such events are common Recency Vividness Distinctiveness
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Overconfidence Tendency to be more confident than correct
Over-estimate the accuracy of our beliefs and judgments. Live more happily Easier to make tough decisions Seem more credible
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Belief perseverance Clinging to one’s initial conceptions after the basis on which they are formed has been discredited Consider the opposite Prejudice exists
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Intuition An effortless, immediate, automatic feeling/thought
Smart Intuition: born of experience Unconscious intuition Intuition is Recognition
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Framing The way an issue is presented
Can significantly affect decisions and judgments Framing experiments Preferred portion sizes Being an organ donor & where you live Saving for retirement
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Language our spoken, written, or signed words
the ways we combine them to communicate meaning
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Language Structures
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Phonemes The smallest distinctive sound unit About 40 in English
Changes meaning Learning another language’s phonemes
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Morphemes Smallest unit that carries meaning
May be a word or a part of a word Combination of 2 or more phonemes I and s Prefixes and suffixes
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Grammar Rules that enables us to communicate and understand others
Semantics we derive meaning from morphemes, words, and sentences in a given language study of meaning Syntax rules for combining words into grammatically sensible sentences in a given language
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Language Development
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When Do We Learn Language?
Receptive language Ability to comprehend speech Productive language Ability to produce words Babbling stage One-word stage Two-word stage Telegraphic speech
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When Do We Learn Language?
Productive language Babbling stage about 4 months Infant spontaneously utters various sounds at first unrelated to the household language
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When Do We Learn Language?
Productive language One-word stage About age 1 to 2 Child speaks mostly in single words Family quick to understand
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When Do We Learn Language?
Productive language Two-word stage About 2 years Child speaks mostly two-word statements.
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When Do We Learn Language?
Productive language Telegraphic speech early speech state in which a child speaks like a telegram – “go car” using mostly nouns and verbs
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Language Development When Do We Learn Language?
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Language Development When Do We Learn Language?
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Language Development When Do We Learn Language?
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Language Development When Do We Learn Language?
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Language Development When Do We Learn Language?
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Language Development When Do We Learn Language?
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Explaining Language Development
Skinner: Operant Learning Learning principles Association Sight of things with sounds of words Imitation Words and syntax modeled by others Reinforcement Smiles and hugs
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Explaining Language Development
Chomsky: Inborn Universal Grammar Language acquisition device Pre-wired Universal grammar Same grammatical building blocks Nouns, verbs, subject, questions
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Explaining Language Development
Statistical Learning and Critical Periods Statistical learning Statistically analyze which syllables go together: “Hap-py-ba-by” Critical (sensitive) period Master certain aspects of language Learns no language, language learning capacity never fully develops Window closes, 2nd language
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Figure 7B.9 New language learning gets harder with age Young children have a readiness to learn language. Ten years after coming to the United States, Asian immigrants took a grammar test. Although there is no sharply defined critical period for second language learning, those who arrived before age 8 understood American English grammar as well as native speakers did. Those who arrived later did not. From Johnson & Newport, 1991 © 2011 by Worth Publishers
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Thinking and Language
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Language Influences Thinking
Whorf’s linguistic determinism Words may not determine what we think, but they influence our thinking Bilingual advantage Increased word power
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We think in images! Implicit memory
Turn the cold water on in your bathroom at home? fMRI scans show brain internal stimulation Watch something Think or visualize Imagine Psychology students
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The End
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Teacher Information Types of Files Animation
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Teacher Information Hyperlink Slides - This presentation contain two types of hyperlinks. Hyperlinks can be identified by the text being underlined and a different color (usually purple). Unit subsections hyperlinks: Immediately after the unit title slide, a page (slide #3) can be found listing all of the unit’s subsections. While in slide show mode, clicking on any of these hyperlinks will take the user directly to the beginning of that subsection. This allows teachers quick access to each subsection. Bold print term hyperlinks: Every bold print term from the unit is included in this presentation as a hyperlink. While in slide show mode, clicking on any of the hyperlinks will take the user to a slide containing the formal definition of the term. Clicking on the “arrow” in the bottom left corner of the definition slide will take the user back to the original point in the presentation. These hyperlinks were included for teachers who want students to see or copy down the exact definition as stated in the text. Most teachers prefer the definitions not be included to prevent students from only “copying down what is on the screen” and not actively listening to the presentation. For teachers who continually use the Bold Print Term Hyperlinks option, please contact the author using the address on the next slide to learn a technique to expedite the returning to the original point in the presentation.
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Teacher Information Continuity slides
Throughout this presentation there are slides, usually of graphics or tables, that build on one another. These are included for three purposes. By presenting information in small chunks, students will find it easier to process and remember the concepts. By continually changing slides, students will stay interested in the presentation. To facilitate class discussion and critical thinking. Students should be encouraged to think about “what might come next” in the series of slides. Please feel free to contact me at with any questions, concerns, suggestions, etc. regarding these presentations. Kent Korek Germantown High School Germantown, WI 53022
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Division title (green print) subdivision title (blue print)
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Division title (green print) subdivision title (blue print)
Use this slide to add a table, chart, clip art, picture, diagram, or video clip. Delete this box when finished
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Definition Slide = add definition here
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Definition Slides
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Cognition = the mental activities associated with thinking, knowing, remembering, and communicating.
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Concept = a mental grouping of similar objects, events, ideas, or people.
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Prototype = a mental image or best example of a category. Matching new items to a prototype provides a quick and easy method for sorting items into categories (as when comparing feathered creatures to a prototypical bird, such as a robin).
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Algorithm = a methodical, logical rule or procedure that guarantees solving a particular problem. Contrasts with the usually speedier – but also more error-prone – use of heuristics.
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Heuristic = a simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than algorithms.
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Insight = a sudden and often novel realization of the solution to a problem; it contrasts with strategy-based solutions.
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Creativity = the ability to produce novel and valuable ideas.
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Confirmation Bias = a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence.
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Fixation = the inability to see a problem from a new perspective, by employing a different mental set.
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Mental Set = a tendency to approach a problem in one particular way, often a way that has been successful in the past.
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Functional Fixedness = the tendency to think of things only in terms of their usual functions; an impediment to problem solving.
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Representativeness Heuristic
= judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes; may lead us to ignore other relevant information.
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Availability Heuristic
= estimating the likelihood of events based on their availability in memory; if instances come readily to mind (perhaps because of their vividness), we presume such events are common
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Overconfidence = the tendency to be more confident that correct – to over-estimate the accuracy of our beliefs and judgments.
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Belief Perseverance = clinging to one’s initial conceptions after the basis on which they are formed has been discredited.
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Intuition = an effortless, immediate, automatic feeling or thought, as contrasted with explicit, conscious reasoning.
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Framing = the way an issue is posed; how an issue is framed can significantly affect decisions and judgments.
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Language = our spoken, written, or signed words and the ways we combine them to communicate meaning.
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Phoneme = in language, the smallest distinctive sound unit.
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Morpheme = in a language, the smallest unit that carries meaning; may be a word or a part of a word (such as a prefix).
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Grammar = in a language, a system of rules that enables us to communicate with and understand others.
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Semantics = the set of rules by which we derive meaning from morphemes, words, and sentences in a given language; also, the study of meaning.
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Syntax = the rules for combining words into grammatically sensible sentences in a given language.
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Babbling Stage = beginning at about 4 months, the stage of speech development in which the infant spontaneously utters various sounds at first unrelated to the household language.
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One-word Stage = the stage in speech development, from about age 1 to 2, during which a child speaks mostly in single words.
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Two-word Stage = beginning about age 2, the stage in speech development during which a child speaks mostly two-word statements.
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Telegraphic Speech = early speech state in which a child speaks like a telegram – “go car” – using mostly nouns and verbs.
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Linguistic Determinism
= Whorf’s hypothesis that language determines the way we think.
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