1. Membership SUSTAINability
Jim Thompson, IOM, CAE July 14, 2016

2. Issues Facing Associations
Generational

3. Issues Facing Associations
Technology

4. Issues Facing Associations
Value Proposition

5. Issues Facing Associations
Diversity

6. Issues Facing Associations
We’ve Always Done It That Way

7. Where Are We Feeling it?
Retention

8. Where Are We Feeling it?
Retention

9. Where Are We Feeling it?
Recruitment

10. Where Are We Feeling it?
Recruitment

11. Where Are We Feeling it?
Recruitment

12. Leadership/Governance
Where Are We Feeling it?
Leadership/Governance

13. Where Are We Feeling it?
Revenue Model

14. Retention Opportunities
Lack of Perceived Value

15. Retention Opportunities
Lack of Engaged Membership

16. No Perceived Value (ROI)
Features vs. Benefits
No Longer THE source for Information
Technology Replacing Network

17. No Perceived Value (ROI)
Don’t Truly Represent the Profession
The Challenge of Being All Things to All People
Customer Service is KING

18. Lack of Engaged Members
No Orientation for Members
Members Not Participating
Limited Number of Evangelist
Lack of Community

19. Lack of Engaged Members
Limited use of Technology
You Say Networking is Benefit, is it?
Not Fun
Not using Technology

20. Leadership/Governance Challenges
Committee vs. Task Force
PMS/Representation
Terms of Office on Board
Commitment

21. Revenue Model Can’t Compete With Free Becoming a Curator
Amazon is a killer
Membership ROI

22. Exercise
Want to divide up in groups and discuss 3 ways to retain existing members and we will report back.

23. Recruitment Opportunities
New Membership Models
Member Get-A-Member
Young Association Members
New Market

24. Exercise
Want to divide up in groups and discuss 3 ways to recruit new members and we will report back.

25. Jim Thompson, IOM, CAE Vice President of Association Management CHMS