1. Week Six
John Threlfall

2. Formulating Competitive Strategies

3. Key Areas of Strategic Planning
Key Areas to Address
Strategy Development
Mission Statement
Direction
Vision
Mission
Objectives
KFS
Capabilities
Competencies
Value Chain
Value Systems
Key Areas in Strategic Plans Regardless of the Task to be Achieved
Vision
Mission statement
Corporate Objectives
Analysis
Strategies
Implementation
Budgetary requirements
Time scale, evaluation, contingency planning, control
Execution

4. A Road Map to Developing Strategic Plans

5. The TELESCOPIC OBSERVATIONS Strategic Matrix

6. Implementing Strategies

7. Offensive Strategies

8. Defensive Strategies

9. Igor Ansoff, a Russian/American mathematician, applied statistical analysis to business enterprises in the emerging post-war economies. His most famous conceptual model is known as the Ansoff Matrix.
The purpose of the matrix is to help managers consider how to develop business through existing or new products, or in existing or new markets. In this way Ansoff highlighted the differing degrees of risk associated with their business strategy

10. NEW PRODUCT DEVELOPMENT
Market Strategies
ANSOFF’S Matrix
MARKETS
NEW
CURRENT
PRODUCTS
MARKET PENETRATION
MARKET DEVELOPMENT
DIVERSIFICATION
NEW PRODUCT DEVELOPMENT
Plus
Market Development

14. Measuring the marketing mix

15. How to Write a Strategic Report
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