1. USAID Ujjiban Social and Behavior Change Communication Project

2. UJJIBAN Partners Overall lead, management and coordination
Transmedia activity
Monitoring, Evaluation and Learning
Capacity building and system strengthening
Liaison and network with government at Ministry and three units focusing SBCC
Field level implementation
Coordination, collaboration with Government and stakeholders at field level

3. GEOGRAPHICAL FOCUS Sylhet Division HEALTH AREAS Family Planning MNCAH
Nutrition TB
Chittagong Division

4. Guiding principles Innovative Creative
Utilizing strength of partnerships
Evidence / research based
Human Centered Design
Capacity Development

5. Transmedia activities TV ( Factual, fiction, PSA etc) Radio
Intermediate Result 1: Exposure to high quality information on health behaviors, services
and products
TV ( Factual, fiction, PSA etc)
Radio
Social Media
Mobile
Community outreach
Inter personal communication
Print
Other new and innovative media
Transmedia
activities

6. Community-based and interpersonal (IPC) SBCC activities in Chittagong and Sylhet Divisions and for other populations targeted by USAID health
programs increased.
Introductory and consultative meetings with key stakeholders
Mapping exercise of existing SBCC activities
Develop community Mobilization Tools on outreach activities
Functional linkage between transmedia SBCC activity and community mobilization
Mechanism for quality assurance, and harmonization across USAID partner programs.
FIELD LEVEL

7. Approach AT Central Level
Intermediate Result 2 MoHFW capacity to plan, design and implement SBCC programs strengthened
TA through combination of approaches
ICT-based solutions
Strengthens capacity to monitor SBCC program
Evidence-based processes
Stronger coordination and governance
Facilitate leadership
System strengthening.
Approach AT
Central Level

8. Ujjiban Capacity Strengthening Framework

9. FIELD LEVEL
IR 2.1: MOHFW technical capacity in Chittagong and Sylhet Divisions to plan, design, implement, monitor and evaluate coordinated SBCC programs and campaigns strengthened.
Trainings on community mobilization techniques for community clinic support groups/ volunteers. 
IR 2.2: MOHFW SBCC leadership and governance strengthened
Divisional/district level SBCC coordination committees formation for monitoring the progress and ensure quality of SBCC activity

10. Overarching MEL Plan
Project Development Phase
Project Implementation Phase
Project Completion Phase
Formative Research
Secondary data
Community FGDs
IDIs with health workers
Pretesting of communication content
3. Impact Evaluation
Baseline, midline, endline
Audience surveys
Qualitative research with audience segments and health workers
2. Monitoring Research
Field activity reports
SMS based audience polls
Backend call data records (CDRs)
Web analytics
Baseline Research
Midline Research
Endline Research
All data to be gathered electronically through Tablets/Mobiles/Handhelds