2. True London Introducing 1.1m circulation
True London is package of London’s Local Weekly newspapers.
1.1m circulation
1.621m readership (net) m (net) in London.
A medium which consumers trust.
Provides unique content which is highly valued.
Have a strong and valuable relationship with their audience.
An environment where advertising messages resonate
A cross publisher package of 44 Local Weekly newspapers.
Mostly considered as premium brands by both agencies and advertisers.
Providing a high solus audience.

4. London home to 8.6m people…
…over half of them live in outer London.
Source: Londonspovertyprofile.org.uk

5. Source: Transport for London / Mayor of London ‘Travel in London’ Report 2014

6. Spend half of or more of their money within…
Consumers shop close to home…
Spend half of or more of their money within…
Source: Consumer catalyst research – Base London

7. Total readership in London
Audience Scale
Total readership in London
Source: Jicreg 31st May 2016 applied through Telmar – Base - London

8. Solus readership in London
Unique audience scale
Solus readership in London
Source: Jicreg 31st May 2016 applied through Telmar – Base – London: Solus readership figure is derived from the net audience from the aggregation of all three.

9. increases net reach of Londoners by over 421,000 adults
True London
High solus readership dramatically increases reach of London
% Adult reach of London
Replacing an insertion in the Evening Standard & Metro with True London
increases net reach of Londoners by over 421,000 adults
Source: Jicreg 31st May 2016 applied through Telmar – Base - London

10. Desirable
audience
Source: Jicreg 31st May 2016 applied through Telmar

11. Demographics Total audience
Source: Jicreg 31st May 2016 applied through Telmar

12. Demographics in London
Comparable audience profiles
Demographics in London
Source: Jicreg 31st May 2016 applied through Telmar – Base – London = % of total audience

13. Key knowledge 1.1m circulation 1.621m total readership (net)
Now you have the
Key knowledge
1.1m circulation
1.621m total readership (net)
1.519m total net readership in London
1m unique audience in London
High ABC1 audience
£104 scc

15. True London title list Barking & Dagenham Yellow Advertiser Tindle
Publication
Group
Barking & Dagenham Yellow Advertiser
Tindle
Barnet Potters Bar Times
Newsquest
Barnet Hendon Press
Bexley News Shopper Series
Bromley/Biggin Hill/Oxted & Caterham News Series
Bromley News Shopper Series
Enfield Advertiser Series
Croydon Guardian
Haringey Advertiser
Edgware & Mill Hill Times
Lewisham Greenwich Mercury Series
Enfield Independent
Redbridge & Ilford Yellow Advertiser
Harrow Times Series
Romford Yellow Advertiser
Hendon & Finchley Times
Waltham Forest Yellow Advertiser
Kingston Guardian
London Weekly News Series
Capital Media Newspapers
Lewisham & Greenwich News Shopper Series
South London Press (Fri)
Richmond Twickenham Times
South London Press (Tue)
Surrey Comet Group
Barking & Dagenham Post
Archant
Sutton Guardian
Brent & Kilburn Times
Tottenham & Wood Green Independent
Docklands & East London Advertiser
Waltham Forest Guardian Series
Hampstead & Highgate Series
Waltham Forest Independent
Ilford & Woodford Recorder
Wandsworth Guardian
Islington and Hackney Gazette
Wanstead & Woodford Guardian
Kentish Times & Reporter
Wimbledon Guardian Series
Newham Recorder
Southwark News
Romford & Havering Post
Lambeth Weekender
The Romford & Brentwood Recorder
Southwark Weekender