1. Advantages of Specialty Schools Brandy M. Fransen Fred G. Johnson, Jr. Senior Admissions Representative Director of International Relations Savannah College of Art and Design Johnson & Wales University ¡ Viva EducationUSA! Bringing the Americas Together 2009 Western Hemisphere EducationUSA Adviser Training Program September 27 th – October 2 nd, 2009 Mexico City, Mexico

2. What are Specialty Schools? What is a specialty school? A school whos mission or ideas are not limited to comprehensive or liberal arts. Liberal arts are important as part of a general education curriculum but specialized programs allow for more concentrated choices when it comes to a major. An institution that offers students a focused learning environment through hands-on and practical education and training. Internships and COOPS are usually part of the program

3. What are Specialty Schools? Tend to offer more focused degree offerings. Used to be viewed as vocational or technical and did not always have a positive image, but today they are more accepted and can hold high academic standards. Specialty schools have gained popularity. In many ways, they are very similar to traditional institutions. Admissions process Size, location, on-campus offerings, student life, etc. Accreditation Specialize in preparing students for the real world experience and work.

4. Helping Make the Correct Career Choice…. The right match or perfect fit ; not all students have the same needs. What is the type of title/degree needed? What is the students academic history and completion level? What are the long term plans for higher education? (Transfer, MBA, MFA, etc.)

5. The Basics… Types of Educational Institutions: Technical School- Certificate/Diploma Community College- Associate Degree Institute University- Bachelor Degree Graduate School- Master Degree Used to be Most Popular

6. Certificate Programs vs. Degree Programs Length of program Salary and job/title may affect job forecast Practicum might be a just as important as Academics More local or regional locations (no need to move too far from home)

7. Accreditations, Affiliations and Misconceptions Professional or Programatic: American Culinary Federation American Hotel and Lodging Association National Restaurant Association NAAB – National Architectural Accrediting Board CIDA – Council for Interior Design Accreditation NASAD – National Association of Schools of Art and Design Academic: Regional Accreditation; ex: Southern Association of Colleges and Schools (SACS) National vs. Regional Can be confusing to students and parents Institute, School, College and University? Is a degree from one better than the other?

8. What Should be Considered when Searching for a Program of Study: Same as traditional programs: Campus Setting / Class size Degree Programs Faculty Learning Environment Career/Employment Services Student Life or Activities Intl Student Services Type of Accreditation Special Needs Faculty / Student ratio

9. Types of Learning Environments Combination of Learning Environments Classroom Labs Industry real-world research projects Internships Externships COOPs

10. A Whole New Mind -by Daniel Pink The keys to the kingdom are changing. We are shifting once again into a new age - a new age of commerce, learning, and living. Developed nations are moving from an Industrial world dominated by left-brain logical thinking to a right-brained intuitive world ….a conceptual age. Job Forecast

11. Where does the next job frontier lie? The devil word is the word routine Pink says."Any job where you follow a series of steps and deliver the right answer is a goner. Creative careers will increase 16% by year 2020. Business/financial careers will decrease by 12% by year 2020.

12. High Concept Nation By the time kids arrive in high school, theyre preparing for the SAT, the desert they must cross to reach the promised land of a good job and a happy life. As Ive noticed, this SAT-ocracy has its virtues. But Americas test happy system also has several weaknesses that are only recently being acknowledged. ~ Daniel Pink IQ scores account for 4 to 10% of career success! ~Daniel Goleman

13. Daniel Pink argues that traditional left-brained thinking (logical, linear, cause-and-effect thinking) has ruled the American marketplace this century. Tax accountants, lawyers, and computer programmers, for instance, have had a strong foothold on middle-class economic safety. But that was your parents generation. Gen X, meet Triple A: the factors of Asia, Automation, and Abundance. Mr. Pink provides a laundry list of jobs and skills that are no longer an economic safety net in America thanks to AAA: Asia, Automation and Abundance Thinking with the Right Side of the Brain The keys to the kingdom are changing hands...artists, inventors, designers, storytellers, big picture thinkers…will now reap society's richest rewards...The M.F.A. is the new M.B.A.

14. Careers in the Arts Actor Architect Animator Art Director Art Teacher Accessory Designer Broadcast Designer Fashion Designer Fashion Marketer Film Producer Fiber/Textile Designer Furniture Designer Gallery Manager Game Developer Graphic Designer Illustrator Industrial Designer Interior Designer Jewelry Designer Painter Playwright Photographer Production Designer Sculptor Sound Designer Special Effects Television Producer Writer

15. Talent Based Portfolios Start early (videos, sketchbooks) Consider presentation – it matters! Ask Questions Demonstrate your BEST talent Whether you are thinking of applying for art- based, music-based or athletic-based talent; you will need a portfolio.

16. Another Example: Hospitality Worlds Largest Employer and Industry: Accounts for 200 million jobs and is projected to add 5.5 million jobs annually through 2010 It is a $460 billion industry and is growing so quickly that it creates 300,000 new jobs each year By the year 2010, the industry will need 100,000 more managers each year, just to keep pace Direct travel expenditures add up to $54 billion annually, or about $1 million per minute

17. HOSPITALITY Food Service Travel & Tourism Sports & Entertainment Event & Meeting Planning Hotel CULINARY ARTS Nutrition Baking and Pastry Ideal Program of Study Set-up

18. Hospitality Industry Facts Some business managers are preferring to hire hospitality graduates over traditional business grads Generates 11% of the Gross Domestic Product in the US Projected to grow faster than the world economy The industry offers more career options than most. The work is varied. There are many opportunities to be creative. Its a people business. -Source: Steve OConnor, Marriott Corporation, 2002

19. Food Service Industry Facts Americans dine out 18 times a month, spending $1 billion a day. Americans spend $812 per person per year eating outside the home. Over 800,000 restaurants in the U.S. Full service chain restaurants are the most popular Restaurant Management was noted as one of the fastest-growing careers for 2000.

20. Hospitality Hot Jobs Hotel Manager Rooms Division Manager Executive Housekeeper Front Office Manager Concierge Executive Meeting Planner Sales & Marketing Manager Baker Reservations Agent Personnel Director Sales Coordinator Director of Sales Vice President of Marketing and Sales Recreational Venue Special Events Coordinator Recreational Venue Special Events Manager Banquet Management Food and Beverage Manager

21. Encourage students to do research!!!!!! www.whatsnext4me.com US Department of Labor Sponsored Informs teens about Hospitality Bilingual site (English/Spanish) Focused on students, parents and educators Encourages career exploration to not focus on one single career path

22. Thank You!!! Brandy M. Fransen Senior Admissions Representative Savannah College of Art and Design (SCAD) Fred G. Johnson, Jr. Director of International Relations Johnson & Wales University (JWU)