1. Tom Coughlin Director Elect IEEE Region 6 January 25, 2014
IEEE Region 6 Update
Tom Coughlin
Director Elect
IEEE Region 6
January 25, 2014

2. Discussion points What we are Region and Area plans/ideas/challenges
2014 Action Items
Initiatives
Conferences and Key Events
Action Items
Region Resources
Who we are and can be

3. IEEE has a lot of features….
Members believe IEEE is important….
but can’t articulate the value….
clearly

4. We believe IEEE is unique
The IEEE brand is currently highly leveraged in attracting new members and collaborators, yet membership experience is not always consistent with the expectations.
What can you do to keep our members?

5. IEEE’s Ultimate Mission
To provide members who have an interest in the IEEE designated fields,
with opportunities for educational, technical and professional development,
emphasizing the benefits and value of continuing IEEE membership at all membership levels.

6. What members want Ability to network, personal contact
Continuing education through IEEE publications
STEM outreach
Career development opportunities
Support humanitarian projects
Public understanding of who we are and what we do
Partnering
12/28/2018

7. Region/Area plans/actions/challenges
Communications efficiency (curation)
Website, SEO, architecture, , newsletters, etc
Best practices, create Cookbook
Reorganize Region and Area meetings
Increase utilization of volunteers and IEEE resources (CLE, PACE, Student branches, STEM volunteers)
Outreach (public and private)

8. Need: Social Media elements
Website needs
WordPress based website
Site ownership with authority and responsibility
SEO (meta tags and page content)
Need: Customer focus
Need: Social Media elements

9. Focus on communications
Action Item 1
Improve web sites to enable members and visitors to easily find the site(s) and quickly find needed information.
Focus on communications

10. Focus on outreach, visibility and image
Action Item 2
Increase industry and public sector outreach that will increase IEEE visibility and clearly state IEEE value and attributes to decision makers.
Focus on outreach, visibility and image

11. Action Item 3
Create stronger linkages and relationships between Sections, Branches and Chapters using meetings, competitions, SPAC’s, PACE events or special activities as conduit.
Focus on member value

12. Action Item 4
Create an officer mindset that places you as the CEO of a geographic unit, improve the relationship between sections and chapters, utilize CLE, improve communication conduit to the members and the public.
Focus on personal and professional development

13. Region 6 Initiatives—in 1 Year
Create academic and industrial advisory groups for IEEE Region 6 (what can we do to help and increase our relevance)
Create interesting design project competition for student members (humanitarian projects, etc.)

14. Region 6 Initiatives—in 1 Years (2)
Work on lowering the cost higher education using on-line courses
Make R6 meetings into webinars—benefit to IEEE members to attend remotely
Create eGRID for Region 6

15. International Leadership Conference
Conferences
WIE – May 2014, San Francisco
GHTC – October, San Jose
Sustainability – August, Portland
SUSTECH 2013
Women in Engineering
International Leadership Conference
1st I E E E Co n f e r e n c e o n T e c h n o l o g i e s f o r Su s t a i n a b i l i t y

16. Key Events
SusTech, July 24-26, 2014, Portland Sustainability Conference (energy, efficiency, sustainable electronics)
GHTC – 2014 Oct 10-13, San Jose (humanitarian projects and industry leaders)
WIE Conference, May 1-3, San Francisco (leadership)
E-Week 2014, Engineers Drive the Future: Turning Ideas into Reality. IEEE is the lead society

17. Create the IEEE of tomorrow
Actively promote the IEEE brand and message/vision consistently to all constituents.
Members
Public
Clarity
Commitment
Protection
Responsiveness
Authentic
Relevant
Distinctive
Consistent
Visible
Caring

18. Be Part of a Network Share the Fun
Other Professionals
Community and Business Leaders
Provide or Obtain a Different Perspective
Interest Areas

19. Key elements…engagement, outreach and enthusiasm!
Provide Your Voice
Professional Activities
Civic Projects
Community Programs
Corporate leaders
Elected officials
Key elements…engagement, outreach and enthusiasm!

20. Create the Future of the IEEE