1. Business to Consumer(B2C) Business Models
Portal
E-Tailer
Content Provider
Transaction Broker
Market Creator
Service Provider
Community Provider

4. 1. PORTAL Portal / Horizontal Portal (Yahoo, Aol, Msn)
vertical portals or Vortal
No of user of portal Greater than vortal users
Vortal users pay more than portal users
Network Externalities-> A network can offer customers commonly shared ideas, standards, and experiences.

5. Collecting Referral Fees
Ad placement

6. A portal setup by Government of Pakistan to facilitate access to all the web sites run by various departments.

7. Advertisement

8. Yahoo premium services

9. Vertical Portal (Vortals)
Google and Ask.com also Portal but focus on only search services

10. 2. E-Tailer Bricks-and-Mortar 100% offline(Physical Stores)
Bricks – and – Click Online as well offline
Jc-Penney , Wal-Mart, Staples
Click – and – Click (Virtual Merchant)
Amazon , BlueNile , DrugStore
Barriers to Entry – Total Cost of entering a new marketplace/marketspace

15. 3. Content Provider
Intellectual Property: refers to all forms of human expression that can be put into a tangible medium such as text, cd’s or the web

17. Other Subscription base Content Provider Hayward Business Review (

18. Generate Revenue by Advertisement.
By Search Google paid for this
Generate Revenue by Advertisement.
Free Content Provider
CNN, SPORTSLINE.COM, BBC. GEOTV.COM

19. 4 . Transaction Broker
Site that processes transactions for consumers that are normally handled in person , by phone or mail.
Financial Services , Travel Services, job placement services.

22. 5. Market Creator
Builds a digital environment where buyers and sellers can meet, display products , search for products and establish a price for products.

25. 6. Service Provider
Web 2.0 applications such as photo sharing, video sharing and user- generated content(Blog and Social networking sites) are all services provided to customers.
Google Developing online applications such as Google Maps, Google Docs and Spreadsheets.
Gmail, Microsoft Office Live

26. 6. Service Provider
Some services can’t provide online as car repairing , medical services
But online Arrangements can be made for these services.
Pension Planning , Schools tuition Fee Planning
Kodak is transforming itself from a products only company into a more digital service company
Salesforce.com software as a service

29. Social Networking / Marketing
Build online Communities

30. 7.Community Provider
About.com . Visitors can share tips and buy recommended books from amazon, giving about.com a commission on every purchase.
Well.com provides forum for technology and internet related discussions
Fool.com which provides financial advice , news and opinions.

32. Web 2.0

33. Find us on facebook, twitter, myspace etc
Acquire More People to existing social network for promotion of their busines
Promoting E-commerce Site