1. Food Marketing

2. To what degree are food choices influenced by marketing?
How does marketing and labelling affect food choices?
Focus Questions

3. Brand Awareness

4. Brand awareness

5. Food Label Marketing

6. Colour – Green labels are perceived to be healthier

8. Ticks and Awards

9. Ticks and Awards

10. Weasel Words & Contradictions

11. So Does fresh fruit (andit has more fibre)

12. Unfinished claims

13. Irrelevant Claims – 100% Natural- So are other cheese products… but what about cost per serve?

14. Irrelevant claims

15. Serving Size Matters

16. All rice is cholesterol Free and all Basmati rice is low GI

17. No added…

18. Plenty of Natural sugar!

19. ‘Healthy’ Brand Names Contains about the same kjs and a lot more fat than a mars bar.

20. NIP - The place to look for nutritional information