1. Strategic Growth Concepts 2010
How to go mobile The mobile marketing opportunity for small businesses
Contact: Linda Daichendt, CEO
Phone:
Twitter: twitter.com/StrategicGrowth
Strategic Growth Concepts 2010

2. 31% 13% 11% 38% 33% 20% #1 problem small business problem: growth
Poor Sales
Taxes
Competition from larger businesses
Most Important Pain1
31%
13%
11%
Not marketing effectively
Never being able to retire
Staying abreast of new technology
Greatest Fear2
38%
33%
20%
1 = Warillow & Co. December 2008
2 = Warillow & Co. March 2009
Strategic Growth Concepts 2010

3. Consumers are checking out of old media…
U.S. Media Performance Q
Percentage Change vs. Prior Year’s Quarter
Radio TV
Newspapers
Yellow Pages
Internet
1 = BIA/Kelsey 2009
Strategic Growth Concepts 2010

4. We’ve come a long way, baby!
1983
2007
The “Brick”
Strategic Growth Concepts 2010

5. 4Bn 2.9M 1tn In the U.S., a mobile explosion More Mobile Devices
iPhone 3G
G1 Android
Palm Pre
GPS Assistants
iTunes App Store
Devices
2008 Milestones
Software & Services
Kindle 2
4Bn
2.9M
Subscribers
Joe Biden Texts
Netbooks
UK In-Flight Mobile
Blackberry Storm
Major retailers push mobile marketing
Texting
1tn
Sources: Amazon.com, TechCrunch estimates, Morgan Stanley research
Strategic Growth Concepts 2010

6. Preferred Consumer Device of U.S. Internet Users by Generation
Mobile as the primary consumer device
Worldwide mobile vs. PC penetration
4.0 B vs. 1.1 B
Preferred Consumer Device of U.S. Internet Users by Generation
Mobile #1
Source: Accenture “Get Ready: Digital Lifestyle 3.0” Oct 2008, based on Dec 2007 survey
Strategic Growth Concepts 2010

7. Average Number of Monthly Calls vs. Texts Among U.S. Subscribers1
Texting is the #1 function used on cellphones
2006
2007
2008
Average Number of Monthly Calls vs. Texts Among U.S. Subscribers1
1 = “The Short Code Marketing Opportunity”, Dec 2008, citing a Q study, Nielsen Mobile
Strategic Growth Concepts 2010

8. Emerging as Mass Medium
What is mobile marketing?
SMS #1
Mobile sites
Applications
From:
WagsWiskrs:
Get $10 Off Dog groom & fluff
Thru Fri only
STOP to Opt-out
Emerging as Mass Medium
Adoption
Richest Experience
Powerful
Simple
Strategic Growth Concepts 2010

9. Use of mobile marketing is exploding among brand names
A few of the better known names succeeding in mobile marketing
Strategic Growth Concepts 2010

10. People look at every text message they get.
Text Message Marketing Has Exceptional ROI
6X Higher Than
Director of Research, Nielsen:
People look at every text message they get.
7.2%
…and they do so within 15 minutes
1.2%
Texting
Strategic Growth Concepts 2010

11. How We Can Help Your Firm Take Advantage of Mobile Marketing
As a Certified Mobile Solutions Provider, we can:
Have you set up with your own mobile marketing account by answering just a few simple questions about your business
Train you and assist you to build up your ‘opt-in’ list in order to maximize the results of every text campaign you send out
Train you to implement your own effective text messaging campaigns; easily and with minimal time required
Track the effectiveness of your text messaging campaigns
Provide you with a flat-rate mobile marketing solution that will prevent monthly surprises in your marketing budget
Strategic Growth Concepts 2010

12. The answer is: Absolutely!
You’re probably asking, “Can My Small Business Really Afford Mobile Marketing?”
The answer is: Absolutely!
Price
$25/mo.
$50/mo.
$90/mo.
$150/mo.
Custom Quote
List Size
1 – 100
101 – 200
201 – 400
401 – 800
800+
What you get:
Send/Receive unlimited number of texts
One keyword
List segmentation tools
Easy-to-view tracking graphs
Inbox for text replies
Free customer support
Strategic Growth Concepts 2010

13. Are You Ready to Get Started Communicating With Your Customers via Mobile Marketing?
Contact us via the phone, or Twitter info above to get started!
Strategic Growth Concepts 2010