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New Advisor Training Program
Familiarization and Introduction to Beacon Wealth Consultants, Inc Products, Systems and Process
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Training Schedule Friday, October 27 8:00 Continental Breakfast
8:30 Platforms and Systems – Kim & Todd 9:30 Paperwork Generation and Flow – Kim & Todd 10:30 Client Services Overview - Nancy 11:00 Time Management – Todd 12:00 Lunch Thursday, October 26 8:00 Continental Breakfast 8:30 Company Overview - Todd 9:00 Compliance - Todd 10:00 Product Review & Lightpoint Portfolio Overview – Rick & Kim 10:30 Account Types and Fee Schedules - Kim 11:30 Lunch 1:00 Sales Process – Rick & Cassie 2:30 Marketing – Rick & Cassie
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Beacon Wealth Consultants, Inc.
Started in 1997 in Florida Moved to Roanoke, Virginia early 2000s Leader in the BRI Movement Offices Roanoke, VA Florida New Jersey Ohio Indiana Smith Mountain Lake, VA Pennsylvania Salem, VA Growing Company in 2017 2 new advisors 2 new full time staff 1 intern AUM growth of <$20M additional in 2017 on +$10M Net New Assets
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To ignite a movement of Biblically Responsible Investing.
Our Vision To ignite a movement of Biblically Responsible Investing.
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Our Mission Our Mission is to inspire, equip & guide our clients in becoming Faithful Stewards of the resources of time, talent & treasure entrusted to their care.
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Our Core Values LOVE – Operating from a position of love. This includes sharing the truth (forthrightness) and holding each other accountable. Excellence in Execution – Doing the right things right the first time – measuring twice, cutting once. While speed and agility are very important, accuracy wins the day. Alignment - Living and working in alignment with our Christian faith, demonstrating fidelity to biblical marriage, honoring family, living soberly and caring for our people above profits. Grit – Utilizing dynamic collaboration, resourcefulness (turning over every stone) and tenacity to get the job done. Growth – Striving for and rewarding continuous improvement through learning, leadership development, initiative and innovation. Constantly sharpening the saw. If we are not growing, we are dying!
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Beacon Wealth Advisor Training New Advisor Onboarding Compliance
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State Filing Beacon is Registered in FL, IN, NJ, OH, PA, TX, VA, WV (Pending). Will re-register with SEC for 2018 Notify me when you are considering adding a client from a different state. Most states allow you to have a certain number of clients without registering (normally five) if there is no Beacon office there. If other advisers have clients there the firm may need to register there and/ or we may not be willing to register there depending on the situation.
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ADV Delivery Advisor delivers ADV before or at the time the paperwork is signed. Annual Delivery from home office.
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ADV and performance reports are delivered according to client delivery preference set forth in Advisory Agreement.
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Beacon Wealth Advisor Training
Paperwork
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Advisory Agreement BWC Maintains a written investment advisory agreement for each client. Each advisory agreement must have the account listed on the front page. If multiple accounts are being opened at the same time you can use a single agreement. If you are adding additional accounts later, you will need a new agreement, but list other accounts on new agreement Client approval to send electronic documents is within Advisory Agreement Client paperwork may not be submitted to Custodian until advisory agreement & fee schedule are signed
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BWC Envestnet Suitability Policy
To establish risk tolerance and select a portfolio for a new account at Envestnet submit a client signed Goal Modification & Statement of Investment Selection. To update an existing clients portfolio at Envestnet, submit a client signed Statement of Investment Selection. Small Account Suitability may be established on BWC Risk Tolerance Questionnaire or you may use existing SOIS from another account if all clients have signed.
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Envestnet Paperwork The Statement of Investment Selection is designed to use for a household of accounts, so families in harmony can set up all of their accounts on a single form. Note that you will want to label the proposal The Laymon Family proposal since it applies to multiple accounts.
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When the couples risk tolerance differs, or when a single client needs more than one risk tolerance across their accounts, you will create two (or more) Statement of Investment Selections.
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See LightPoint Grid Handout
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Small Accounts Transaction Based Pricing
Used for clients with larger accounts Not to be used as a stand alone Adviser must scrutinize suitability for transaction based pricing. Fine line between keeping costs down and managing account. $25/ trade for Most Mutual Funds Some mutual funds are “No Transaction Fee” $8.95 equity trades which we should not have FLAT 1.5% Fee + Transaction Cost
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Advertising / Correspondences
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All Outgoing securities related written correspondences to be sent on company letterhead. Submit for review.
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All Incoming Correspondences Outgoing Correspondences dealing with:
CORRESPONDENCES TO SAVE IN DOCUPACE FOR COMLPIANCE REVIEW: All Incoming Correspondences Outgoing Correspondences dealing with: Change in Risk Tolerance Change in address Complaint Recommendations Movement of money or securities Trading Exception: 401(k) advisory should be saved in client file Save in your Docupace_Operations_ Correspondences Outgoing Incoming file and mark ready for Principal approval.
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Pre approval vs. Post approval?
Advertising & Retail Correspondence Correspondence Promotional material delivered to more than One person where the firm has little or no control over the type of individuals being exposed to the material. Or Retail Correspondence to 10 or more people Distributed to fewer than 10 prospective clients or a single existing client over a 30 day period
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Pre approval vs. Post approval?
Advertising & Group Correspondence Correspondence Correspondence to more than 10 people Radio, TV, Publication Seminar, Webinar, Public Speaking Website, Social media static content, Newsletter, Blogs. Most s Most individual letters to clients & prospects All letters from clients
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Beacon Wealth Advisor Training Docupace- Cloud Based Document Storage
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Operations Filing Cabinet
File Cabinet: Operations Filing Cabinet Client Filing Cabinet Complaint Jane Doe John Doe Folder: Advertising Code of Ethics Subfolder (Account): Document: COE form Advertising Roth IRA IRA Roth Complaint Record Document: Adv Agr App Adv Agr. App SOIS/RT ?’r SOIS/ RT ?’r
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Retrieving Client Documents
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Enter Date, Client Document Type, Form name, mark “Ready for Principal Review” and upload.
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Beacon Wealth Advisor Training Advisor Compliance Submissions
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Adviser Compliance Submissions
Immediately Upon Receipt Report Complaints immediately to Rick or Todd Upload new business into Docupace and Index “Ready for Principal Approval” Create Client Folder if New Client Upload checks to client account file and index “Ready for Principal Approval” Upload Client Security related correspondences to Correspondences Incoming/Outgoing folder within Docupace Operations File Cabinet Before First Use Advertising: Advertising Review Form should be uploaded to Docupace-Operations- Advertising file along with advertisement and any supporting documents.
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Adviser Compliance Submissions
Quarterly Statements from Adviser’s personal brokerage accounts Code of Ethics C (Quarterly Transaction Report) BWC Blotter Annually Read Written Supervisory Procedures and complete Code of Ethics forms A through D. Pre-Branch Audit Questionnaire/ Annual Compliance Questionnaire Branch Office Audit Firm Element Compliance Training E & O Insurance Update CE Training (as directed)
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Beacon Wealth Advisor Training
Address Updates
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Client Address Updates
Only client can update their address with Schwab. Client signed address update form Have client login if they have an online account or call client service number at Schwab to update their address If Joint Account, both must update it. Address must also be updated in Redtail and Tamarac
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Envestnet Client Schwab Account Trading Authorization Beacon Wealth
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Address Restriction & Trading Issues
Envestnet Trades Schwab Account
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Beacon Wealth Advisor Training
Fiduciary Duty
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Fiduciary Issues Accounts must be invested promptly
NOTE: Accounts must be set up before funding, especially with UMA Contact Home Office if questions or concerns arise Accounts must be billed properly and consistently You must do what you say you are going to do (regarding any extra promised services). Including carve-outs, excluded assets, non billed cash
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COMPLIANCE WARNING Unsupervised Securities require client signature on a BWC agreement stating the clients responsibility to manage the security. Client will not be charged advisory fees on the management of the security. Agreement must be submitted before account is funded. You must notify Home Office, so we can make adjustments to the account and performance reporting. Client special requests are a chance to serve clients well and exceed their expectations. They are also a real and present source for liability and potential for complaints and fines. If you as an adviser say you are going to do something, you are legally responsible to do it. If you choose to allow a client to hold assets as unsupervised security they will need to sign an agreement saying that they are responsible for keeping track of the security and must notify us of any special events, spin offs, reorganizations. We had two client carve outs this past year that had problems. One went through a reorganization and automatically was sold as part of that reorganization. A second unsupervised security created a spinoff that was produced and subsequently sold automatically by our platform. One of these resulted in the adviser reimbursing the client for losses and we lost them as a large client. Even if they sign this agreement stating their role in managing this asset, the client can still bring accusations against us as a firm as you as an adviser.
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Client checks with new business
Client checks for deposit to client accounts must be electronically deposited or mailed directly to Schwab with a complete description of the account name, account number if existing, master account number and complete contact information for questions. Always follow up on mailed checks. This is a little scary that we are forced to separate the checks from the account number but we don’t want to take custody of the funds by holding them too long and as a fiduciary we need to quickly invest their funds once received.
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Proxies We DO NOT vote proxies
Suggestions to minimize security contact to client Have client enroll in paperless document delivery at Schwab (Except for tax statements and statements). Have client sign Schwab Release of Information Form
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Beacon Wealth Advisor Training
Cybersecurity
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Mobile Devices 1. Password Protect
3. Install Antivirus (Android and Windows phones) 2. Encrypt 4. Install Remote Wipe or Locate App
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Password Minimum Standards: At least 8 characters long
Weak Password Password Minimum Standards: At least 8 characters long Combination of at least three of the following: upper and lowercase letters, punctuation, symbols, and numerals Avoid sequences or repeated characters Avoid using your name, birthdate, address or the name of a close family member Update your passwords often Use different passwords for different systems Remember if you use Lastpass or Roboform that having a weak password for those systems defeats their purpose.
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“Personal Information” Definition: First name and last name or first initial and last name in combination with any one or more of the following data elements that relate to the customer: (a) Social Security number; (b) driver's license number or state-issued identification card number; (c) account number or credit card number, with or without access code, security code, personal identification number or password; (d) address; (e) suitability or other account information. Documents containing personal information must be transmitted securely via: Encrypted Uploaded to Client Portal Sfax (Secure online Faxing) Mail
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Email Security Tips Do not open suspicious emails or attachments
Do not click on links within an Confirm with sender before opening an attachment or clicking on a link If you must send an with sensitive information, send it encrypted.
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Beacon Wealth Advisor Training
Social Media
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Social Media Policies Client testimonials (where client recommends your services or attests to your good work) are prohibited. If you receive one unsolicited, hide it immediately. If this person continues to add testimonials, let them know of our regulatory compliance constraints in this area. You must have your Linked in Endorsements turned “OFF” as these are considered client testimonials
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Social Media Policies Most regulators consider a blanket request for Facebook “Likes” to be asking for a testimonial Consider how every post could be misinterpreted by regulators.
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Social Media Policies Do not use Facebook messaging for securities related correspondences. Unsolicited securities related inquiries received through Facebook messaging should be referred to phone or contact.
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Social Media Update All Blogs, articles, podcasts, securities related posts must be pre approved. adding sales comments to an independent post changes it into sales material and must be preapproved. Identifying specific securities we hold in our portfolios may be considered a blanket recommendation and must be avoided.
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Beacon Wealth Advisor Training
Complaints
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COMPLAINT: [kuh m-pleynt] Statement of a customer or any person acting on behalf of a customer alleging a grievance involving the activities of those persons under the control of the member in connection with the solicitation or execution of any transaction or the disposition of securities or funds of that customer. (Sales activities, Investment process, Withdrawal, Account closure, etc.)
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Complaint Procedures Call Rick or VP of Operations Immediately. Submit Complaint summary report to VP of Operations Home Office will contact the client for more information. VP of Operations will write an initial response to the client telling them that the matter is being investigated. Home Office will investigate the complaint by reviewing Redtail notes, account activity, Risk tolerance, new account paperwork, the advisor complaint report. Rick, VP of Operations & Advisor meet to discuss findings and plan response An investigation resolution letter will be mailed to the client
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Beacon Wealth Advisor Training
Closed Accounts
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Closing Accounts Start Closed account workflow in Redtail.
When you talk with departing client find out if they need the account liquidated. (We need to know this before we unenroll the account). Contact Kim to liquidate the account if necessary Add note to Redtail including reason client is leaving. Client will be reimbursed for the portion of unused advisory fees for the their last quarter.
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Beacon Wealth Advisor Training Outside Business Activities
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OBA Policy Prohibited No Commission Based Sales Transactions
Member of Investment Club Mortgage origination activities Private equity/Reg D activities No Commission Based Sales Transactions Insurance and Investment Limits No more than 30% of client investable assets Pre-approval by BWC Pre-approval for assets invested through BWC Appropriate Financial records 1. OBA are not authorized if they create an actual or perceived conflict of interest with the services offered by BWC. 2. Outside Business Activities may not interfere with the advisor’s regulatory and fiduciary duties to their clients.
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Step 1: Beginning of each year
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2. Submit before submitting application.
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Product Review Lightpoint Portfolios (UMA / MF) Jefferson National Jackson National Retainer Service Small Accounts 401K Advisory Lightpoint Kingdom (K)
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Account Types and Fee Schedules
UMA Accounts Advisor Traded Accounts Small Accounts Lightpoint Grid Fee Schedules
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The Sales Process Five Steps Prospect Nurture Qualify Present Close
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Beacon Wealth Sales Process Funnel
Step 1: Prospect Step 2: Nurture Step 3: Qualify Step 4: Present Step 5: Close True Wealth Financial Plan Unveiling and/or LightPoint Proposal Signing Ceremony: Advisory Agreement, New Account opening and ACAT paperwork The Vision Clarifier Discovery Meeting Gain Initial Commitment Add to Top 20 Club or Farm Team Send Note/Card/ Book Coffee or Lunch Invitation Connect on Social Media Lead Generation, Networking Intros, REFERRALS Add to Suspect List, Redtail & CC Drip
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Marketing
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Training Schedule Friday, October 27 8:00 Continental Breakfast
8:30 Platforms and Systems – Kim & Todd 9:30 Paperwork Generation and Flow – Kim & Todd 10:30 Client Services Overview - Nancy 11:00 Time Management – Todd 12:00 Lunch Thursday, October 26 8:00 Continental Breakfast 8:30 Company Overview - Todd 9:00 Compliance - Todd 10:00 Lightpoint Portfolio Overview & Product Review – Rick & Kim 10:30 Account Types and Fee Schedules - Kim 11:30 Lunch 1:00 Sales Process – Rick & Cassie 2:30 Marketing – Rick & Cassie
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See You Tomorrow
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New Advisor Training Program Day 2
Familiarization and Introduction to Beacon Wealth Consultants, Inc Products, Systems and Process
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Training Schedule Friday, October 27 8:00 Continental Breakfast
8:30 Platforms and Systems – Kim & Todd 9:30 Paperwork Generation and Flow – Kim & Todd 10:30 Client Services Overview - Nancy 11:00 Time Management – Todd 12:00 Lunch Thursday, October 26 8:00 Continental Breakfast 8:30 Company Overview - Todd 9:00 Compliance - Todd 10:00 Lightpoint Portfolio Overview & Product Review – Rick & Kim 10:30 Account Types and Fee Schedules - Kim 11:30 Lunch 1:00 Sales Process – Rick & Cassie 2:30 Marketing – Rick & Cassie
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Beacon Wealth Systems Schwab Envestnet Tamarac
Docupace / Starting Point Money Guide Pro Smarsh Redtail Sfax Ensogo / BRI Institute Screening
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Information Workflow Prospect Client Redtail Closing Docupace Docupace
Data Update Integration Closing Docupace Paperwork UPLOAD Docupace Envestnet
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Paperwork Generation Proposal Generation Account Updates
Primary Components Envestnet Checklist SIS AML Schwab Forms Additional Components that may be needed Special Beneficiary Paperwork Company Retirement / Pension Plans Etc. Envestnet Process Money In Motion Tracking Account Updates Contact Information Change in Risk Tolerance Beneficiary Changes Account Maintenance Service Requests Withdrawals and Deposits Quarterly / Annual Reports
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Paperwork Flow Client Phase Submission Tracking E-Signatures
Review and Signatures Checks Roll Overs BWC Business Processing checklist Submission Envestnet Docupace Redtail Tracking Money In Motion Blotters
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Items to send to ASTBlue@envestnet.com (cc Kim)
1. Do not buy restrictions (in addition to our BRI overlay) You can check to confirm this is complete by going into the account under controls tab and look under Account security restrictions.
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2. Protected Cash – This can be added within the account model tab by clicking on the pencil icon. You can also ask (cc wade) to add it. >10k exclude from billing.
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2. Unsupervised Holdings – Notify astblue@envestnet
2. Unsupervised Holdings – Notify (cc Kim) to add it as unsupervised security and exclude from billing. Confirm it has been added by looking under the unsupervised tab within the account. You will want to follow up on all of these.
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Client Services New Clients Client Nurturing Welcome Kit
Portal Access and Password Resets 45-Day Review Meeting New Client Survey New Client Gift Social Media and s / Constant Contact Client Nurturing Periodic Review Meetings Anniversaries and Birthdays Client Events Problem Resolution
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Time Management The “Standard” Week Redtail The Buffer Day Booster
Fine Tune Your Focus Days Redtail Calendar Integrations Notes Activities Workflows
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Buffer Days
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Buffer Days
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Focus Days
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Focus Days
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