Presentation on theme: "IMH Identify management styles in international marketing."— Presentation transcript:
1 IMH - 12.01 Identify management styles in international marketing. GoalsExplain how management styles relate to culture.Discuss types of organizational cultures.
2 INTERNATIONAL MANAGEMENT International managers perform below four functions of management across national, cultural and legal borders:PlanningLeadingOrganizingcontrolling
3 ORGANIZATIONAL CULTURE A shared basic assumption about how a business should operate internally and interact with customers externally.Two types of cultures:bureaucratic culturehaving a strong set of rules and regulations for the way a business operatesparticipative culturehaving more open flows of communication and fewer rules and regulations
4 Management Styles: quick summary video autocratic managersmake decisions with little or no input from employeesparticipative managerswork with employees to set goals and give employees freedom in deciding how to reach goalsAlso known as democratic styleSteve Jobs
5 Management StylesEffective managers will use a management style that best fits the situation.Manager-and-employee interactions may include the following variations:Power/distance: In countries like Mexico, India etc. have high power/distance between management and subordinates. Here the management style is more autocratic as compared to countries like USA, Germany, Great Britain etc.Individualism/collectivism: The concept of “I” vs “We”.In individualized countries such as USA, Germany, Britain etc workers believe they can take care of themselves and do not prefer to work for an authoritarian manager. Where as in collective countries like Japan, China etc. employees may be included in some decision making.
6 Management stylesUncertainty avoidance: The level of threat people feel from Uncertainty(changing workplace environment conditions). Countries with high uncertainty avoidance (less uncertainty) have cultures where management process are less adaptable to change. Ex Japan, Greece, France etc. Where as in countries with low uncertainty avoidance(high uncertainty) work culture is not easily hindered with changing management practices. Ex USA, Britain, Singapore etc. Masculinity : The value a culture places on work success versus caring for others. Cultures like Japan have high masculinity where Job achievement is more important than personal lives where as Netherlands has a low masculinity where individual work accomplishment are less important than quality of life.
7 Labor Mobility labor mobility the ability of workers to pursue jobs that make the best use of their skillslabor mobility can provide factor-of-production advantagesUSA has high labor mobility where employees can lose a job, get retained and move anywhere in the country to seek employment.
8 LABOR RELATIONSHIPSRelationships between management and labor vary considerably around the world.labor union: an organization that has a legal right to represent workers in negotiation with management
9 LABOR UNIONSAn organization that has a legal right to represent workers in negotiation with managementIn 1950’s about 36% of U.S. workforce unionizedCurrently only about 13% of U.S. workforce unionizedUnions in many countries much more powerful than in U.S.England, Australia, Iceland, and Israel all have political Labor Parties dedicated to labor concernsScandinavian countries are most heavily unionized where unions represent workers across entire country
10 IMH 12.01 Activity Agree or disagree? Recession has slowed the labor mobility factor in USA recently.In a paragraph state your opinion and support with evidence.
11 Leadership Style in global market Skills global leaders need include the following:ability to work with individuals from multiple cultural backgroundsinternational communication skillsability to manage across culturesability to operate comfortably in a foreign cultural settingknow how to motivate individuals from a variety of cultures in order to achieve organizational goals.Ability to take over a business with a preexisting organizational culture.
12 IMH – 12.01 - Research & Compare Activity With the help of internet, research more details about autocratic & participative managers and bureaucratic & participative organizational structuresThere after on a big piece of paper make two venn diagrams comparingThe 2 styles of managers.The 2 types of organizational cultures