1. Liverpool European Capital of Culture 2008
Claire McColgan
Executive Producer Participation

2. Context Year Long Programme City as inspiration All art forms
Participation at the heart
City Centre Neighbourhoods
Partnerships – Local, National & International

3. Objectives
National and International Profile for the work and the city
Increased engagement in arts and cultural activity
Strengthened cultural infrastructure

4. Programme Framework Cultural Partners Programme Enhancement
Animating the Streets
Commissions/ Presentations
Cultural Conversations and Independents
Strategic partnerships
Creative Communities
Big Events

5. Creative Communities Empowering communities Recognised nationally
Breaking new ground
Meeting partnership agendas
Funding, expertise and support
Making it happen
Ensuring the whole city participates

6. It’s Not Ok! Using Creativity as a vehicle to tackle social issues
Its Not Ok! – is a violence prevention education programme led by Liverpool Culture Company in partnership with:
Merseyside Police
Merseyside Fire and Rescue
Children Services
Connexions
Healthy Schools
PCT
City Safe
Ariel Trust
Armistead
GYRO

7. A Creative Catalyst for Change
The key aims of It’s Not OK! are:
To raise awareness of the impacts of violence by exploring the use of violence as communication and examining the impacts of violence on young people and on our local communities
To use creativity as a vehicle to give our young people a platform to stand together and speak out against the growing culture of aggression and violence and proclaim in one voice It’s not ok!

8. It’s Not Ok! Projects Plastered Street Heat Senseless
Working Title – ‘Gay’s the Word’

9. Plastered Evaluation
When the complete ‘Plastered’ learning resource is used to deliver a structured learning programme there is a clear, measurable impact on young people’s attitude to alcohol.
Qualitative evidence shows that young people enjoy the process of learning offered by ‘Plastered’.
The number of young people reached by ‘Plastered’ is in excess of 20,000.
Decrease of 13.6%
1.1.1 Drinking at ‘house parties’ is a laugh and a safe thing to do

10. It’s Not Ok! Methodology
Working with young people to develop a script around important social issues
The script is made into a short film by commissioned film company LA Productions, all partners and young people are consulted
An educational resource is made tackling the issues raised in the film by commissioned company Ariel Trust, all partners and young people are consulted
A training programme is put together to train school teachers, youth workers and multi-agency staff on how to deliver the resource
The film and educational resource is rolled out to all Liverpool Secondary Schools
An independent evaluation takes place to review the attitudinal changes in young people who have used the resource

11. For more information please contact: Rachel Powell rachel
For more information please contact: Rachel Powell