1. Service Line Growth Opportunity Audit
Growth Lever
Cardio-vascular
Ortho-pedics
Neuro-sciences
Oncology
General Surgery
1) Referrals Management
Influence primary care referral networks
Increase referring physician satisfaction
Address leakage points between medical specialists and proceduralists
Improve physician liaison targeting, effectiveness
2) Physician Alignment
Evaluate growth-oriented co-management models
Engage specialists in strategic planning
Tie medical directorships to strategic goals
3) Capital Planning
Prioritize technologies that address service gaps
Prioritize investments that improve efficiency, reduce likelihood of inappropriate treatment
Ensure rigorous assessment of margin impact, market demand for premium investments
4) Access and Capacity
Ensure appointment availability competitive with market
Align outpatient service distribution to key zip codes
Right-size service distribution across the system
Co-locate outpatient services to increase accessibility
5) Patient-Centered Care
Evaluate multidisciplinary care models for key conditions
Invest in patient navigation for complex conditions
Develop wrap-around services for key procedures
Consider tools for digital, remote management
Create consistent patient experience across sites
6) Continuum Development
Evaluate disease centers to provide complex patients a usual source of care
Extend service line reach across the continuum
Create services that improve management of chronic conditions
7) Care Episode Value
Ensure cost, quality performance competitive with market
Embed criteria to ensure appropriate use
Standardize care protocols to reduce variation in cost, quality for major episodes
8) Regionalization Strategy
Expand reach through partnerships and affiliations
Establish a system brand
Evaluate satellite clinic opportunities
Deploy liaisons to targeted secondary markets
9) Consumer Marketing
Market from patient point of view
Communicate comprehensive care services
Broadcast benefits of care coordination