1. Introducing Claim, Counter Claim and Rebuttal
The Argument
Introducing Claim, Counter Claim and Rebuttal

2. To understand persuasion To understand argument
Objectives:
To understand persuasion
To understand argument
To understand claim, counterclaim and rebuttal

3. What Persuasion Looks Like
YOUR POSITION
THE OPPOSITION

4. What Persuasion looks like with opposition
THE OPPOSITION
YOUR POSITION

5. What Argument Looks Like
YOUR POSITION
REASON
EVIDENCE

6. What Argument Looks like with Opposition
YOUR POSITION
REASON
THE OPPOSITION
EVIDENCE

7. What is Argument? To change reader’s point of view
To bring about some action on the reader’s part
To ask the reader to accept the writer’s explanation or evaluation of a concept, issue, or problem
Read appendix A—last part. What are the distinguishing characteristics they note? How is this final portion of this section an argument? Does it include the elements mentioned? (For instance, that a formal tone is always to be privileged.) What others? In addition, what do the standards SUGGEST? For example, the ordering of statements might suggest that acknowledging opposing claims comes early in the argument. Is that necessary or just a by-product of way this is written?

8. What Exactly is an Argument?
an argument involves the process of establishing a claim and then proving it with the use of logical reasoning, examples, and research
Activity: This slide offers a definition of the term “argument.” The facilitator may invite the audience to offer answers to the title question. Students often assume that building an argument is simply a confrontational activity designed to denigrate the opposition’s position. The facilitator may choose to explain to students that the focus of a strong argument should be upon a cohesive explanation of claims effectively paired with correlating evidence.
Click mouse to reveal the answer to the question.

9. What is an Argument?
The purpose of an argument is to provide evidence and reasons to the reader to accept—or seriously consider--on a controversial (debatable) issue
Has three parts: Claim, Counter Claim, Rebuttal
(plus Introduction and Conclusion)

10. Consider your Audience
Whom are you trying to reach?
What do they already know about your topic?
What is your relationship with your audience and how does it impact your word choice and tone?

11. CLAIM Your opinion or position on an issue
Must be supported with evidence (quotes, facts, data)
Evidence must be explained with reasons

12. COUNTER CLAIM Consider the opposite side Argues against your claim
Turn against your argument to challenge it
Then turn back to reaffirm your position (REBUT-claim or prove that (evidence or an accusation) is false.)

13. REBUTTAL Turn back to your original position
Responds to and refutes issues presented by the counterclaim
Return to your original argument based upon careful reasoning
-Show why counter argument is mistaken
-Acknowledge it, but show why it is less important

14. The Opposing Side Ask these questions:
1. Who might disagree with my position? Why?
2. What reasons do people have for disagreeing with me?
3. What evidence would support an opposing argument?

15. Counter Claim Key phrases to use: One might object that...
It might seem that...
It's true that...
Admittedly...
Of course...

16. REBUTTAL
Key Phrases to use:
but
yet
however
nonetheless
still

17. EXAMPLE
CLAIM: “More Americans are choosing low-carb diets because the media promotes low-carb diets as the new way to a skinnier body.”
COUNTER CLAIM: “Some Americans don't watch television commercials because they own a DVR, but most Americans are exposed to other forms of advertisement in magazines, newspapers, and highway billboards.

18. Where to put it? Introduction-Claim-Thesis Reason-Evidence
Counter Claim-Rebuttal
Conclusion
Each of these will be one paragraph!

19. Be Cautious!
It is true that counter arguments enrich argumentative writing
However adding a weak counterargument or overdoing it cause worse results

20. Practice:
Provide a Claim and Counter Argument for the following topics:
1. To Die or Suffer: The Necessity of Physician-assisted Suicide
2. Are Herbal medicines beneficial to our health?

21. Counterclaim and Rebuttal
Hybrid cars are an effective strategy to fight pollution. Driving a private car is a typical citizen’s most air polluting activity. Because cars are the largest source of private, as opposed to industry produced, air pollution switching to hybrid cars should have an impact on fighting pollution. Another reason why hybrid cars are an effective strategy to fight pollution is because hybrid cars combine a gasoline engine with a battery-powered electric motor. This combination of technologies means that less pollution is produced.

22. Counterclaim and Rebuttal
Some people feel that instead of focusing on cars, which still encourages a culture of driving even if it cuts down on pollution, the nation should focus on building and encouraging use of mass transit systems. While mass transit is an environmentally sound idea that should be encouraged, it is not feasible in many rural areas, or for people who must commute to work; thus hybrid cars are a better solution for much of the nation’s population.

23. Counterclaim and Rebuttal
Make the Counterclaim real! You will not fool anyone by misrepresenting people who disagree with you; in fact, you will only weaken your own position because you will appear to fear the truth. Bring up a counterclaim that represents a (seemingly) valid objection to your claim.

24. Counterclaim and Rebuttal
Never make a counterclaim you cannot rebut! Bringing up the opposing viewpoint and then failing to show why it is wrong will cause your audience to doubt that your position is the only right one (which is the point of persuasion, after all).

25. Counterclaim and Rebuttal
Make it clear that you do not agree with the counterclaim! Do not allow your audience to think you are simply contradicting yourself. How can you persuade someone to accept your claim if you sound like you do not completely accept it?

26. Counterclaim and Rebuttal
Do not repeat a reason you have already given to rebut the counterclaim! The rebuttal should focus specifically on the objection in the counterclaim. If you merely repeat what you have already said, your audience will assume you cannot think of an effective response.

27. Counterclaim and Rebuttal
You are allowed to have more than one rebuttal! The more reasons you can give to show that the counterclaim is wrong, the better.