1. Case Study Presented by Kaiwen Zhou

2. Two Questions
What does Blizzard do?
Why is Blizzard important?

3. Blizzard’s most successful game franchises
How successful? - we can surmise that this company has lots of success
Worldwide popularity
World of Warcraft m subscribers at the beginning of 2014 ,over $10 billion in total revenue
Starcraft - launched in 1998, over 11 million worldwide as of 2009
Starcraft II - nearly 4.5 million as of 2012, released in very popular in korea
Diablo million sales, first week; 15m in feb 2014

4. How did they start in the industry?

5. What are Blizzard’s strengths?

6. Subscription and Expansion Based Monetization

7. Building on successful franchises

8. Building on successful franchises

9. Customer interactions

10. Changing market - “Freemium”
How about weaknesses?
Changing market - “Freemium”

11. What can we learn from Blizzard?
Subscriptions and expansions vs one-time purchases
Building on one thing and making it perfect
Good customer relations
Need to adapt to changing industry