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Writing a Design Brief Introduction to Engineering Design

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1 Writing a Design Brief Introduction to Engineering Design
© 2012 Project Lead The Way, Inc.

2 Writing a Design Brief People are constantly surrounded by objects that compete for their attention. What were the designers thinking when they created these objects? What purposes do their creations serve, and what problems do they address? © 2012 Project Lead The Way, Inc.

3 contains cartoon images
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #1: What are the features of the product? made from plastic contains cartoon images movable multi-colored © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

4 Musical tones Question #1: What are the features of the product?
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #1: What are the features of the product? Musical tones © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

5 sequential alphabet wheel
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #1: What are the features of the product? sequential alphabet wheel © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

6 simple shapes wheel Question #1: What are the features of the product?
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #1: What are the features of the product? simple shapes wheel © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

7 numbers Question #1: What are the features of the product?
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #1: What are the features of the product? numbers © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

8 castors Question #1: What are the features of the product?
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #1: What are the features of the product? castors © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

9 foldable rear legs Question #1: What are the features of the product?
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #1: What are the features of the product? foldable rear legs © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

10 grab bar Question #1: What are the features of the product?
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #1: What are the features of the product? grab bar © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

11 Question #2: What purpose does the product serve?
© 2012 Project Lead The Way, Inc.

12 Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #2: What purpose does the product serve? An infant might use the toy as a learning/play-center. The product also appears to convert into a walker, and might be used to help a toddler balance upright as he/she begins to walk. Therefore, the product may be a combination play-center/walker. © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

13 Question #3: Children need to prepare for school.
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #3: What issues might the product address? Children need to prepare for school. Parents need toys to keep their children occupied. Children quickly outgrow their toys. Children need toys to help them develop their cognitive abilities and fine motor skills. © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

14 Question #4: What might the design brief look like?
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #4: What might the design brief look like? © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

15 Client / End User / Target Consumer Problem Statement Design Statement
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #4: What might the design brief look like? Client / End User / Target Consumer Problem Statement Design Statement Constraints © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

16 Client / End User / Target Consumer Problem Statement Design Statement
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #4: What might the design brief look like? Client / End User / Target Consumer Problem Statement Design Statement Constraints © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

17 Who was the Target Consumer?
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Who might the Client be? A large toy manufacturer, such as Playskool™, Fisher Price™, Leap Frog™, etc. Who was the Target Consumer? Obviously, a child is the end user, but a person (parent, family member, or family friend) considering the purchase of an educational toy for an infant or toddler would be the target consumer. © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

18 The Client Writing a Design Brief Introduction to Engineering Design
Unit 3 – Lesson 3.4 – Product Improvement By Design The Client © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

19 Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Target Consumer Often the target consumer and the client are one in the same. Since it is very difficult to know who the actual designer was, that portion has been omitted for this example. Note: © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

20 Client / End User / Target Consumer Problem Statement Design Statement
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #4: What might the design brief look like? Client / End User / Target Consumer Problem Statement Design Statement Constraints © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

21 What could the Problem Statement have looked like?
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design What could the Problem Statement have looked like? Most parents expect their children to be able to walk, talk, sing, count and recite the alphabet before entering elementary school. A growing expectation is that infants and toddlers will develop cognitive abilities and fine motor skills during the first three years of life. © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

22 Problem Statement Writing a Design Brief
Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Problem Statement © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

23 Client / End User / Target Consumer Problem Statement Design Statement
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #4: What might the design brief look like? Client / End User / Target Consumer Problem Statement Design Statement Constraints © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

24 What could the Design Statement have looked like?
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design What could the Design Statement have looked like? Design, market, test, and mass produce a multi-function educational toy that is an infant activity center and a toddler walking aid. © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

25 Design Statement Writing a Design Brief
Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Design Statement © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

26 Client / End User / Target Consumer Problem Statement Design Statement
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #4: What might the design brief look like? Client / End User / Target Consumer Problem Statement Design Statement Constraints © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

27 What might the Constraints have been?
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design What might the Constraints have been? Easy to assemble Visually stimulating to a child Contains multiple shapes, numbers and letters Plays music Complies with all applicable health and safety codes Easy to clean © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

28 What might the Constraints have been?
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design What might the Constraints have been? Easy to configure to infant or toddler mode Weighs less than 4 lb Retail price less than $20 Parts are primarily injection moldings © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

29 Constraints Writing a Design Brief Introduction to Engineering Design
Unit 3 – Lesson 3.4 – Product Improvement By Design Constraints © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006

30 Extend Your Understanding
Engineers need to know what problems they are addressing. They must have an idea about the degree to which the solution should be carried out, along with what the solution should do to solve the problem. The engineer must also work within constraints, such as time and budget. A design brief is a tool that is used to concisely identify the problem, solution expectations, and project constraints. The engineer will often return to the design brief throughout a design process to assess the progress and validity of his or her creative work.

31 Extend Your Understanding
Imagine that you are part of that design team. The project leader has given you the responsibility of creating a design brief that defines the problem, states the expectations that the solution must meet, and identifies the project criteria and constraints. Your design brief will serve as a guide to the team as they work through the design process. From your observations of the video, record your information in the design brief on the following page or in your engineering notebook.

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