1. IoT and the New Product Organization
Joe Barkai
JoeBarkai.com

2. In Search of The Killer Application
© Joe Barkai

4. Outcome-Driven Organization
New thinking
New customer engagement models
New revenue streams
© Joe Barkai

5. What Does It Mean for Product Design?
Nothing – A device is a device…
Not Much – Just the obvious: mechatronics, embedded software, …
Everything – A new product development culture and process that should impact everything…
© Joe Barkai

6. Always-Connected Products and Customers
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7. Humans Become IoT Sensors!
#YourProdcutSucks
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8. Design For IoT or Design By IoT?
IoT-Driven Innovation
Always connected products and customers
Everything is personalized and customized
Immediate feedback from a diverse ecosystem
Faster, precise design iterations
© Joe Barkai

9. Solution Space and Ecosystems
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10. Industrial IoT Solution Space
Design
Test and simulate
Build
Operate
Manage
Partner
Deliver business outcomes
© Joe Barkai

11. The New Product Organization
Centers of gravity shift
From products to services
From internal product focus to external customer value
From internal resources to shared solutions
Traditional business lines are blurring
OEM / Brand Owner
Ecosystem
Design Engineering
Business Solution Design
© Joe Barkai

12. Your Turn Design for IoT Design for the business of IoT Design by IoT
© Joe Barkai