1. 2012 REPORT ON PARKS & RECREATION OPERATIONS
Parks & Recreation Commission
April 4, 2013

2. Background and purpose
2009: Began tracking costs to line departments, including Parks & Recreation
2010: Reviewed Parks & Recreation Revenue and Cost Allocation Study
2011: Reviewed Sports Field rates; YMCA began operations at CEC
2012: Reviewed first Annual Operations Report

3. 2012 REPORT ON OPERATIONS
Identifies four business activities within Parks & Recreation:
Sports Field Rentals
CEC/Recreation
Special Events
Passive Parks
Allocates Direct and Indirect Costs to department programs and services

4. SUMMARY OF 2012 ANNUALIZED REVENUES AND COSTS

5. SUMMARY OF 2012 ANNUALIZED REVENUES AND COSTS
- Uptick in sports Fields rental activity - $4,000 – will explain in next slide
- Contributions in special events include sponsorships for summer concerts
- Other: account balance reconciliation and donation for Wilmot brick

6. SUMMARY OF 2012 ANNUALIZED REVENUES AND COSTS
- Direct costs include direct labor, utilities, repairs, insurance, depreciation, and supplies or services
- Decreased by 18% in 2012 – no major one-time expenses
- utilities now accurately reflect Sports Field electricity usage (not combined with CEC)
- Note that some labor costs have not been included (ie PW street crews who occasionally work on Parks)
- Indirect costs include City overhead for administration, IT, legal, Commission, etc.
- Contributions from other funds are Admission Taxes, General Fund, and Hotel/Motel Taxes
- Most costly business activity is Passive Parks because of the relative size/time/resources needed to maintain parks vs. the other activities

7. Sports Fields Rentals

8. Sports Fields REntals Total rental hours: 3,122
Total Field Light Hours: 1,118.5
Revenues received: $151, (5% increase over 2011)
Growth areas: youth soccer, youth lacrosse
Decreased activity: youth baseball
Depreciation of Sports Field offset by Admission Tax

9. Sports Fields REntals

10. The Y at the Carol Edwards Center
Started operations in April 2011
Average 1,100 visitors per week
New programs in 2012, including preschool, meals for needy students
- Not quite apples-apples comparison, but shows that there are more participants visiting over a smaller range of programs
- As of February 2012, averaging 1,000 visits per week
- Hope to offer more programs in the coming year, including additional senior programming, preschool classes, summer camps

11. Special events

12. Special events New evening summer concert series + wine garden
Total cost: $44,340
2013 concerts + summer festival
Attendance
2011
2012
July 4th Concert
300
2,000
Summer Concerts
75/concert
500/concert
- 75% increase in cost
- able to tap into other revenue sources, such as hotel/motel tax

13. Passive parks

14. Passive parks 13 parks and landscaped areas = 14 acres No revenues
Total costs = $424,491
Larger share of overhead costs
Admission tax allocation
$30,000 - $35,000 for pocket parks

15. 2013 OUTLOOK No substantial increase in revenue for Sports Fields
Most desirable hours fully booked
Evaluating flexible payment options
Increase in maintenance costs
Addition of Summer Festival
Improvements at Wilmot Park
Look at partnering with community for neighborhood park maintenance
Costs increase with inflation and age

16. Any questions?