2. Perception
The process of organizing and interpreting information, enabling us to recognize meaningful objects and events.

15. Perceptual Ideas

16. Perception
Cell Phone Activity!
Selective Attention: focus of conscious awareness on a particular stimulus
We cannot multi-task! We just shift our attention back and forth very quickly.
Implications for driving and talking on cell phone?
What do you do to the radio when you’re looking for an address?
Cocktail Party Effect
Ability to attend to one voice among many
Form of Selective Attention

17. Selective Attention Example
In performing an experiment like this one on when attention you it read is the critically fine important print that you the realize material you that have is a being really read awesome by teacher the who subject makes for learning the fun relevant and task exciting is for cohesive everyone

18. Another Example If you are right handed…
Move your right foot in a smooth counterclockwise circle…
While writing the number 3 repeatedly with your right hand.
If you are musically inclined…
Tap a steady three times with your left hand while tapping four times with your right hand.

19. Class Activity
I am going to show you a video clip. As you watch, I want you to count the NUMBER OF BASKETBALL PASSES made by PLAYERS WEARING WHITE ONLY.
There will be a special prize for whoever comes closest to counting the correct number.

20. Inattentional Blindness
Inattentional blindness – failing to see visible objects when our attention is directed elsewhere

21. Change Blindness
Change blindness – failing to notice a visual change when our attention is directed elsewhere
Office Clip
Change deafness
40 percent of people focused on repeating a list of words failed to notice a change in the person speaking
Did you know? Change blindness is a tactic used constantly by magicians to aid in their magic tricks!!

22. Perceptual Organization: Gestalt
Gestalt Psychology: emphasizes our tendency to integrate pieces of information into meaningful wholes

23. Figure Ground Relationship
Our first perceptual decision is what is the image is the figure and what is the background.

24. Gestalt Psychology
Gestalt psychologists focused on how we GROUP objects together.
We innately look at things in groups and not as isolated elements.
Proximity (group objects that are close together as being part of same group)
Similarity (objects similar in appearance are perceived as being part of same group)
Continuity (objects that form a continuous form are perceived as same group)
Connectedness (we perceive things that are uniform and linked to be a single unit)

25. Perceptual Organization: Grouping Principles
Gestalt grouping principles are at work here.

26. Perceptual Organization: Grouping Principles
Impossible doghouse

27. Perceptual Organization: Depth Perception
ability to see objects in three dimensions
allows us to judge distance
Visual Cliff

28. Depth Cues Eleanor Gibson and her Visual Cliff Experiment.
If you are old enough to crawl, you are old enough to see depth perception.
We see depth by using two cues that researchers have put in two categories:
Monocular Cues
Binocular Cues

29. Monocular Cues Methods used by a single eye to judge depth perception
Interposition
Linear Perspective
Methods used by a single eye to judge depth perception
Light and shadow
Relative size
Relative height

30. Perceptual Organization

31. Perceptual Organization-Brightness Contrast

32. Perceptual Organization-Brightness Contrast

34. Perceptual Illusions

35. Perceptual Illusions

37. Binocular Cues Methods used by both eyes to judge depth perception
Retinal Disparity (as an object comes closer to us, the differences in images between our eyes becomes greater.
Convergence (as an object comes closer our eyes have to come together to keep focused on the object).
Did You Know? Retinal disparity is used by 3-D filmmakers… they achieve the 3-dimensional effect by displaying the film from two different projectors at once!

38. Perceived Motion
Phi Phenomenon – illusion of movement created when two or more adjacent lights blink on and off in quick succession

39. Perceptual Constancy Perceptual Constancy
perceiving objects as unchanging even as illumination and retinal image change
color
shape
size

40. Perceptual Interpretation
Perceptual Set
a mental predisposition to perceive one thing and not another
Class Activity! Half the class needs to close their eyes….

44. Perceptual Set: Schemas
What you see in the center is influenced by perceptual set

47. Perceptual Set: Schemas

48. Perceptual Set: Schemas
What you see in the center is influenced by perceptual set

52. Perceptual Set: Schemas
What you see in the center is influenced by perceptual set

53. Perceptual Set Examples
In 1982, an airline pilot looked at his depressed co-pilot and said “Cheer up.” The co-pilot heard the usual “Gear up” and promptly raised the wheels—before they left the ground.
By a 6 to 1 margin, preschool children judged french fries as tasting better when served in a McDonald’s bag rather than a plain white bag.
Try “knuckling” the beat to a familiar tune on your desk and see if your partner knows it… it will make perfect sense to you but chances are they’ll have no idea what it is.

54. Face Schemas
Our face recognition capabilities are mostly attuned to the eyes and mouth

56. Perception and the Human Factor
Human Factors Psychology
explores how people and machines interact
explores how machine and physical environments can be adapted to human behaviors

57. Is There Extrasensory Perception?
Parapsychology
the study of paranormal phenomena
Extrasensory Perception
controversial claim that perception can occur apart from sensory input
Telepathy – mind-to-mind communication
Clairvoyance – perceiving remote events
Precognition – perceiving future events
Psychokinesis – mind over matter

58. Telepathy (mind-to-mind communication)
8:00 mark

59. Precognition (perceiving future events)

60. Psychokinesis (mind over matter)

61. Nostradamus

62. Two Harvard psychologists tested the prophetic power of dreams after aviator Charles Lindbergh’s baby son was kidnapped and murdered in 1932, but before the body was discovered. When the researchers invited the public to report their dreams about the child, 1300 visionaries submitted ream reports. How many accurately envisioned the child dead? Five percent. And how many also correctly anticipated the body’s location—buried among trees? Only 4 of the Although this number was surely no better than chance, to those 4 dreamers the accuracy of their apparent precognitions must have seemed uncanny.