1. 3.01-C Technology in Product/Service Management

2. Intro
Describe the use of technology in Product/Service Management

3. Technology in Product/Service Management
Applications of Technology in Marketing:
1. Point-of-Sale Systems
Scanners at cash registers, touch screens,
hand-held devices at checkout
2. Interactive Touch Screen Computer
Example: Kiosks

4. Technology in Product/Service Management Continued
3. Interactive TV
4. Customer Relationship Management
business can track A customer can track an order. The CRM or
customer satisfaction
Where TV is like a computer- order movies,
click on Ragu for recipes, order food
5. Mass Customization
- technologically advanced method
that allows businesses to produce
products that are specialized for a
very few customers.

5. Technology in Product/Service Management Continued
5. Enterprise Resource Planning Systems
Software that allows all parts of the company’s management to be
integrated

6. Technology in Product/Service Management Continued
6. Internet
Wi-Fi
Search Engines
E-commerce
-website
Tracking visitors to your website is one way businesses use technology to obtain information in order to improve the product/service mix.

7. Intranet
A technological tool which can help a business’s employees simultaneously access the same information about the businesses products.
A “Network”

8. Technology in Product/Service Management
Interactive TV helps marketers to develop a database of their uses
This database analysis helps see the
customer’s reaction to products
They are testing Interactive TV for promotion

9. Technology in Product/Service Management
Sources:
Marketing Essentials